How to Create Great Webinars webinar with Ken Burgin

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Webinars (web-based seminars) are an effective way to generate leads and sales for your business and to share your knowledge. Webinars can help you save money - and reduce your carbon footprint - …

Webinars (web-based seminars) are an effective way to generate leads and sales for your business and to share your knowledge. Webinars can help you save money - and reduce your carbon footprint - while providing a valuable service to your customers and prospects.

Webinars are also fun and easy to produce when you know how! Discover the effective online method for inexpensively communicating new ideas and generating leads for your business.

You can learn:

- How to create slides that engage your audience (and avoid Death by Powerpoint)
- Webinar design – how to structure your presentation
- When to use audience questions and interaction
- Automating your presentations
- Social media marketing for webinars
- Creating action sheets and support materials
- Monetising your knowledge
- Webinar marketing that works
- Interesting ways to engage your audience
- Structuring your webinar content for best effect
- Technical hurdles and how to avoid them
- Launching a strong follow-up process
- Tips for presenting to an invisible audience

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  • 1. How to Create Great Webinars Social Media for Small Business Webinar Series
  • 2. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI DAFNIS Australian Businesswomen’s Network
  • 3. How to Create Great Webinars Social Media for Small Business Webinar Series Q&A
  • 4. How to Create Great Webinars Social Media for Small Business Webinar Series TWITTER Use tag: #abnwebinars Follow along: Suzi is @suzidafnis Ken is @KenBurgin
  • 5. How to Create Great Webinars Social Media for Small Business Webinar Series Watch this webinar now to learn: • How to create slides that engage your audience • Webinar design – How to structure your presentation • When to use audience questions and interaction • Automating your presentations • Social media marketing for webinars “If anyone can teach you how to make a great webinar, it’s the Australian Businesswomen’s Network!” Michael, S. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/greatwebinars
  • 6. How to Create Great Webinars Social Media for Small Business Webinar Series
  • 7. How to Create Great Webinars Social Media for Small Business Webinar Series KEN BURGIN Owner, Profitable Hospitality
  • 8. How to Create Great Webinars Social Media for Small Business Webinar Series QUICK POLL What’s your experience with webinars? 1. I’m an experienced presenter 2. Presented one or two - need to know more 3. Not delivered but have attended 4. New to all this - a bit nervous! Add your comments to the Questions Box.
  • 9. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads
  • 10. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education
  • 11. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education • Authority
  • 12. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education • Authority • Content
  • 13. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education • Authority • Content • Q&As
  • 14. How to Create Great Webinars Social Media for Small Business Webinar Series Talent - finding and briefing guest speakers… 1, 2, panel, JV, WII-FM Slides, rehearsal, timing…
  • 15. How to Create Great Webinars Social Media for Small Business Webinar Series Webinar design – how to structure your presentation… • Why? • What? • Who? • When? • How (long)?
  • 16. How to Create Great Webinars Social Media for Small Business Webinar Series How to create slides that engage your audience… (and avoid Death by Powerpoint) *Note the different slide backgrounds we’re using
  • 17. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE How to push Instagram content to your Facebook Page and Twitter feed…
  • 18. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE
  • 19. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE - BORING Reasons for high staff turnover: • Poor recruitment methods • Boring work • Pay does not meet expectations • Workplace bullying • Difficulties with travel • Unclear responsibilities and role
  • 20. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE - BETTER Reasons for high staff turnover: Poor recruitment Unclear responsibilities and role Difficulties with travel Workplace bullying Pay does not meet expectations Boring work zzzz methods
  • 21. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI SLIDE EGS
  • 22. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI SLIDE EGS
  • 23. How to Create Great Webinars Social Media for Small Business Webinar Series Watch this webinar now to learn: • How to create slides that engage your audience • Webinar design – How to structure your presentation • When to use audience questions and interaction • Automating your presentations • Social media marketing for webinars “If anyone can teach you how to make a great webinar, it’s the Australian Businesswomen’s Network!” Michael, S. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/greatwebinars
  • 24. How to Create Great Webinars Social Media for Small Business Webinar Series Webinar marketing that works
  • 25. How to Create Great Webinars Social Media for Small Business Webinar Series Marketing Week 1 Week 2 Week 3 Week 4 Week 5 Website Copy, Imagery, Speakers X Email Marketing X X X Social Media Marketing (Networks) X X X X X (Facebook, Twitter, LinkedIn, Google +), YouTube Blog Post(s) X X Advertising (in newsletter) X X Advertising (Facebook) X X Slideshare X (post webinar) On-Demand/Replay X (post webinar) Review in newsletter, social, post X (post webinar)
  • 26. How to Create Great Webinars Social Media for Small Business Webinar Series WEBSITE MARKETING HOMEPAGE BANNER EVENT LISTING
  • 27. How to Create Great Webinars Social Media for Small Business Webinar Series SOCIAL MEDIA MARKETING FACEBOOK AD FACEBOOK POST
  • 28. How to Create Great Webinars Social Media for Small Business Webinar Series EMAIL ADVERTISEMENT EMAIL – SEQUENCE OF THREE
  • 29. How to Create Great Webinars Social Media for Small Business Webinar Series CREATING ACTION SHEETS AND SUPPORT MATERIALS
  • 30. How to Create Great Webinars Social Media for Small Business Webinar Series
  • 31. How to Create Great Webinars Social Media for Small Business Webinar Series When to use audience questions and interaction Q&A
  • 32. How to Create Great Webinars Social Media for Small Business Webinar Series POLL EXAMPLE
  • 33. How to Create Great Webinars Social Media for Small Business Webinar Series
  • 34. How to Create Great Webinars Social Media for Small Business Webinar Series Launching a strong follow-up process
  • 35. How to Create Great Webinars Social Media for Small Business Webinar Series Repurposing your content
  • 36. How to Create Great Webinars Social Media for Small Business Webinar Series Monetising your knowledge
  • 37. How to Create Great Webinars Social Media for Small Business Webinar Series
  • 38. How to Create Great Webinars Social Media for Small Business Webinar Series Sequencing your webinar ‘sales pitch’: • Create connections and rapport • Say that you’ll be talking later about an offer • Present great content that shows what is possible - more about what ‘should’ be done than ‘how to do it’ • Establish a Need and some FOMO • Reveal the Offer - too good to pass up! • Invite Action - easy to join/pay/book etc
  • 39. How to Create Great Webinars Social Media for Small Business Webinar Series Automating your presentations
  • 40. How to Create Great Webinars Social Media for Small Business Webinar Series
  • 41. How to Create Great Webinars Social Media for Small Business Webinar Series Tools and Software TOOLS AND SOFTWARE
  • 42. How to Create Great Webinars Social Media for Small Business Webinar Series GoToWebinar Google Hangouts on Air WebinarJam Opt-in Pages e.g. Leadpages Eventbrite Payment – Paypal Email collection & followup Eg AWeber, Mailchimp or Infusionsoft etc. Surveys e.g. Survey Monkey
  • 43. How to Create Great Webinars Social Media for Small Business Webinar Series Technical issues and how to avoid them
  • 44. How to Create Great Webinars Social Media for Small Business Webinar Series Audience familiarity Microphone & headset Second screen Assistants Guest logistics Watching questions Recording content Reliable internet GoToWebinar issues
  • 45. How to Create Great Webinars Social Media for Small Business Webinar Series
  • 46. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI DAFNIS KEN BURGIN abn.org.au @suzidafnis profitablehospitality.com @KenBurgin Q&A
  • 47. How to Create Great Webinars Social Media for Small Business Webinar Series QUICK POLL What are your next steps with webinars? Add your comments to the Questions Box.
  • 48. How to Create Great Webinars Social Media for Small Business Webinar Series MORE SOCIAL MEDIA WEBINARS
  • 49. How to Create Great Webinars Social Media for Small Business Webinar Series THANK YOU SUZI DAFNIS KEN BURGIN abn.org.au @suzidafnis profitablehospitality.com @KenBurgin
  • 50. How to Create Great Webinars Social Media for Small Business Webinar Series Watch this webinar now to learn: • How to create slides that engage your audience • Webinar design – How to structure your presentation • When to use audience questions and interaction • Automating your presentations • Social media marketing for webinars “If anyone can teach you how to make a great webinar, it’s the Australian Businesswomen’s Network!” Michael, S. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/greatwebinars
  • 51. How to Create Great Webinars Social Media for Small Business Webinar Series Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach women the skills to start, manage and grow a business. Discover the benefits of membership!