How to Create Great Webinars 
Social Media for Small Business Webinar Series
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SUZI DAFNIS 
Australian Businesswomen’s Netw...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Q&A
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
TWITTER 
Use tag: #abnwebinars 
Follow along...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Watch this webinar now to learn: 
• How to c...
How to Create Great Webinars 
Social Media for Small Business Webinar Series
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
KEN BURGIN 
Owner, Profitable Hospitality
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
QUICK POLL 
What’s your experience with webi...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
USE WEBINARS TO: 
• Leads
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
USE WEBINARS TO: 
• Leads 
• Education
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
USE WEBINARS TO: 
• Leads 
• Education 
• Au...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
USE WEBINARS TO: 
• Leads 
• Education 
• Au...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
USE WEBINARS TO: 
• Leads 
• Education 
• Au...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Talent - finding and 
briefing guest speaker...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Webinar design – 
how to structure 
your pre...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
How to create slides that 
engage your audie...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SLIDE EXAMPLE 
How to push Instagram 
conten...
How to Create Great Webinars 
Social Media for Small Business Webinar Series SLIDE EXAMPLE
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SLIDE EXAMPLE - BORING 
Reasons for high sta...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SLIDE EXAMPLE - BETTER 
Reasons for high sta...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SUZI SLIDE EGS
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SUZI SLIDE EGS
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Watch this webinar now to learn: 
• How to c...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Webinar marketing that works
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Marketing Week 1 Week 2 Week 3 Week 4 Week 5...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
WEBSITE MARKETING 
HOMEPAGE BANNER 
EVENT LI...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SOCIAL MEDIA MARKETING 
FACEBOOK AD FACEBOOK...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
EMAIL 
ADVERTISEMENT 
EMAIL – SEQUENCE 
OF T...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
CREATING ACTION 
SHEETS AND 
SUPPORT MATERIA...
How to Create Great Webinars 
Social Media for Small Business Webinar Series
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
When to use audience 
questions and interact...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
POLL EXAMPLE
How to Create Great Webinars 
Social Media for Small Business Webinar Series
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Launching a 
strong follow-up process
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Repurposing your content
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Monetising your 
knowledge
How to Create Great Webinars 
Social Media for Small Business Webinar Series
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Sequencing your webinar ‘sales pitch’: 
• Cr...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Automating your 
presentations
How to Create Great Webinars 
Social Media for Small Business Webinar Series
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Tools and Software 
TOOLS AND SOFTWARE
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
GoToWebinar 
Google Hangouts on Air 
Webinar...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Technical issues 
and how to 
avoid them
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Audience familiarity 
Microphone & headset 
...
How to Create Great Webinars 
Social Media for Small Business Webinar Series
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
SUZI DAFNIS KEN BURGIN 
abn.org.au 
@suzidaf...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
QUICK POLL 
What are your next steps with we...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
MORE SOCIAL MEDIA WEBINARS
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
THANK YOU 
SUZI DAFNIS KEN BURGIN 
abn.org.a...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Watch this webinar now to learn: 
• How to c...
How to Create Great Webinars 
Social Media for Small Business Webinar Series 
Australian Businesswomen’s Network 
The Aust...
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How to Create Great Webinars webinar with Ken Burgin

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Webinars (web-based seminars) are an effective way to generate leads and sales for your business and to share your knowledge. Webinars can help you save money - and reduce your carbon footprint - while providing a valuable service to your customers and prospects.

Webinars are also fun and easy to produce when you know how! Discover the effective online method for inexpensively communicating new ideas and generating leads for your business.

You can learn:

- How to create slides that engage your audience (and avoid Death by Powerpoint)
- Webinar design – how to structure your presentation
- When to use audience questions and interaction
- Automating your presentations
- Social media marketing for webinars
- Creating action sheets and support materials
- Monetising your knowledge
- Webinar marketing that works
- Interesting ways to engage your audience
- Structuring your webinar content for best effect
- Technical hurdles and how to avoid them
- Launching a strong follow-up process
- Tips for presenting to an invisible audience

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Transcript of "How to Create Great Webinars webinar with Ken Burgin"

  1. 1. How to Create Great Webinars Social Media for Small Business Webinar Series
  2. 2. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI DAFNIS Australian Businesswomen’s Network
  3. 3. How to Create Great Webinars Social Media for Small Business Webinar Series Q&A
  4. 4. How to Create Great Webinars Social Media for Small Business Webinar Series TWITTER Use tag: #abnwebinars Follow along: Suzi is @suzidafnis Ken is @KenBurgin
  5. 5. How to Create Great Webinars Social Media for Small Business Webinar Series Watch this webinar now to learn: • How to create slides that engage your audience • Webinar design – How to structure your presentation • When to use audience questions and interaction • Automating your presentations • Social media marketing for webinars “If anyone can teach you how to make a great webinar, it’s the Australian Businesswomen’s Network!” Michael, S. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/greatwebinars
  6. 6. How to Create Great Webinars Social Media for Small Business Webinar Series
  7. 7. How to Create Great Webinars Social Media for Small Business Webinar Series KEN BURGIN Owner, Profitable Hospitality
  8. 8. How to Create Great Webinars Social Media for Small Business Webinar Series QUICK POLL What’s your experience with webinars? 1. I’m an experienced presenter 2. Presented one or two - need to know more 3. Not delivered but have attended 4. New to all this - a bit nervous! Add your comments to the Questions Box.
  9. 9. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads
  10. 10. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education
  11. 11. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education • Authority
  12. 12. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education • Authority • Content
  13. 13. How to Create Great Webinars Social Media for Small Business Webinar Series USE WEBINARS TO: • Leads • Education • Authority • Content • Q&As
  14. 14. How to Create Great Webinars Social Media for Small Business Webinar Series Talent - finding and briefing guest speakers… 1, 2, panel, JV, WII-FM Slides, rehearsal, timing…
  15. 15. How to Create Great Webinars Social Media for Small Business Webinar Series Webinar design – how to structure your presentation… • Why? • What? • Who? • When? • How (long)?
  16. 16. How to Create Great Webinars Social Media for Small Business Webinar Series How to create slides that engage your audience… (and avoid Death by Powerpoint) *Note the different slide backgrounds we’re using
  17. 17. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE How to push Instagram content to your Facebook Page and Twitter feed…
  18. 18. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE
  19. 19. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE - BORING Reasons for high staff turnover: • Poor recruitment methods • Boring work • Pay does not meet expectations • Workplace bullying • Difficulties with travel • Unclear responsibilities and role
  20. 20. How to Create Great Webinars Social Media for Small Business Webinar Series SLIDE EXAMPLE - BETTER Reasons for high staff turnover: Poor recruitment Unclear responsibilities and role Difficulties with travel Workplace bullying Pay does not meet expectations Boring work zzzz methods
  21. 21. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI SLIDE EGS
  22. 22. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI SLIDE EGS
  23. 23. How to Create Great Webinars Social Media for Small Business Webinar Series Watch this webinar now to learn: • How to create slides that engage your audience • Webinar design – How to structure your presentation • When to use audience questions and interaction • Automating your presentations • Social media marketing for webinars “If anyone can teach you how to make a great webinar, it’s the Australian Businesswomen’s Network!” Michael, S. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/greatwebinars
  24. 24. How to Create Great Webinars Social Media for Small Business Webinar Series Webinar marketing that works
  25. 25. How to Create Great Webinars Social Media for Small Business Webinar Series Marketing Week 1 Week 2 Week 3 Week 4 Week 5 Website Copy, Imagery, Speakers X Email Marketing X X X Social Media Marketing (Networks) X X X X X (Facebook, Twitter, LinkedIn, Google +), YouTube Blog Post(s) X X Advertising (in newsletter) X X Advertising (Facebook) X X Slideshare X (post webinar) On-Demand/Replay X (post webinar) Review in newsletter, social, post X (post webinar)
  26. 26. How to Create Great Webinars Social Media for Small Business Webinar Series WEBSITE MARKETING HOMEPAGE BANNER EVENT LISTING
  27. 27. How to Create Great Webinars Social Media for Small Business Webinar Series SOCIAL MEDIA MARKETING FACEBOOK AD FACEBOOK POST
  28. 28. How to Create Great Webinars Social Media for Small Business Webinar Series EMAIL ADVERTISEMENT EMAIL – SEQUENCE OF THREE
  29. 29. How to Create Great Webinars Social Media for Small Business Webinar Series CREATING ACTION SHEETS AND SUPPORT MATERIALS
  30. 30. How to Create Great Webinars Social Media for Small Business Webinar Series
  31. 31. How to Create Great Webinars Social Media for Small Business Webinar Series When to use audience questions and interaction Q&A
  32. 32. How to Create Great Webinars Social Media for Small Business Webinar Series POLL EXAMPLE
  33. 33. How to Create Great Webinars Social Media for Small Business Webinar Series
  34. 34. How to Create Great Webinars Social Media for Small Business Webinar Series Launching a strong follow-up process
  35. 35. How to Create Great Webinars Social Media for Small Business Webinar Series Repurposing your content
  36. 36. How to Create Great Webinars Social Media for Small Business Webinar Series Monetising your knowledge
  37. 37. How to Create Great Webinars Social Media for Small Business Webinar Series
  38. 38. How to Create Great Webinars Social Media for Small Business Webinar Series Sequencing your webinar ‘sales pitch’: • Create connections and rapport • Say that you’ll be talking later about an offer • Present great content that shows what is possible - more about what ‘should’ be done than ‘how to do it’ • Establish a Need and some FOMO • Reveal the Offer - too good to pass up! • Invite Action - easy to join/pay/book etc
  39. 39. How to Create Great Webinars Social Media for Small Business Webinar Series Automating your presentations
  40. 40. How to Create Great Webinars Social Media for Small Business Webinar Series
  41. 41. How to Create Great Webinars Social Media for Small Business Webinar Series Tools and Software TOOLS AND SOFTWARE
  42. 42. How to Create Great Webinars Social Media for Small Business Webinar Series GoToWebinar Google Hangouts on Air WebinarJam Opt-in Pages e.g. Leadpages Eventbrite Payment – Paypal Email collection & followup Eg AWeber, Mailchimp or Infusionsoft etc. Surveys e.g. Survey Monkey
  43. 43. How to Create Great Webinars Social Media for Small Business Webinar Series Technical issues and how to avoid them
  44. 44. How to Create Great Webinars Social Media for Small Business Webinar Series Audience familiarity Microphone & headset Second screen Assistants Guest logistics Watching questions Recording content Reliable internet GoToWebinar issues
  45. 45. How to Create Great Webinars Social Media for Small Business Webinar Series
  46. 46. How to Create Great Webinars Social Media for Small Business Webinar Series SUZI DAFNIS KEN BURGIN abn.org.au @suzidafnis profitablehospitality.com @KenBurgin Q&A
  47. 47. How to Create Great Webinars Social Media for Small Business Webinar Series QUICK POLL What are your next steps with webinars? Add your comments to the Questions Box.
  48. 48. How to Create Great Webinars Social Media for Small Business Webinar Series MORE SOCIAL MEDIA WEBINARS
  49. 49. How to Create Great Webinars Social Media for Small Business Webinar Series THANK YOU SUZI DAFNIS KEN BURGIN abn.org.au @suzidafnis profitablehospitality.com @KenBurgin
  50. 50. How to Create Great Webinars Social Media for Small Business Webinar Series Watch this webinar now to learn: • How to create slides that engage your audience • Webinar design – How to structure your presentation • When to use audience questions and interaction • Automating your presentations • Social media marketing for webinars “If anyone can teach you how to make a great webinar, it’s the Australian Businesswomen’s Network!” Michael, S. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/greatwebinars
  51. 51. How to Create Great Webinars Social Media for Small Business Webinar Series Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach women the skills to start, manage and grow a business. Discover the benefits of membership!

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