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Build Your Profile with Social Media webinar

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Whether it’s your business profile or your personal brand, the right use of social media can build your reputation and credibility. ...

Whether it’s your business profile or your personal brand, the right use of social media can build your reputation and credibility.

With social media, you can easily connect with people and create dynamic relationships. On the opposite side of things, whether you like it or not, your online reputation counts. If I Googled your name, or that of your company right now, what would I find?

A strategic approach to online profile building is the key message behind a new webinar, Build Your Profile with Social Media.

During this webinar, you will discover how to effectively build your profile using the Internet and Social Media.

Participants will learn:
- Which social media platforms are best for profile building
- How to separate your profile from that of your company
- How to use the top social media platforms (Twitter, Facebook and LinkedIn) to establish your profile
- What your ‘About Us’ page should say about you
- The unspoken rules of profile building
- How not to be ‘that person’ who over-shares and over-promotes
- 10 elements of great social media profiles
- What’s in a username – getting it right
- The best use of photography and images to position you
- Which media to use based on your natural talents (and which to avoid)

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  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Taurus Marketing Services 30/07/13 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 30/07/13 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 30/07/13 Copyright 2002. All rights reserved.
  • This example shows
  • Get profile ready Prepare the collateral Put together the sales kit Digitally prepare - website, youtube Capture it in social media
  • Boyle's first album, I Dreamed a Dream, is Amazon's best-selling album in pre-sales According to Billboard, I Dreamed a Dream marks the best opening week for a female artist’s debut album since SoundScan began tracking sales in 1991 In six weeks of sales, the album became the biggest selling album in the world in 2009
  • Think carefully about who you are – long term If you don’t engage, someone will on your behalf Define your goals – short term, long term Find good mentors Take responsibility to be yourself with purpose
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them

Transcript

  • 1. Build Your Profile With Social Media" Build Your Profile with Social Media
  • 2. Build Your Profile With Social Media" Watch this webinar to learn: • Which social media platforms are best for profile building • How to separate your profile from that of your company • How to use the top social media platforms (Twitter, Facebook and LinkedIn) to establish your profile • What your ‘About Us’ page should say about you “Informative, rich content” – Andrea C. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre http://bit.ly/Build-Your-Profile
  • 3. Build Your Profile With Social Media" SUZI DAFNIS Australian Businesswomen’s Network
  • 4. Build Your Profile With Social Media" Q&A
  • 5. Build Your Profile With Social Media" TWITTER Use tag: #abnprofile Follow along: • Suzi @suzidafnis • Sharon @SharonWilliams_ • Johanna @JohannaBD
  • 6. Build Your Profile With Social Media" SHARON WILLIAMS TAURUS MARKETING JOHANNA BAKER-DOWDELL STRAWBERRY COMMUNICATIONS
  • 7. Build Your Profile With Social Media" SHARON WILLIAMS Taurus Marketing
  • 8. Build Your Profile With Social Media" • How do you grow your profile? • Where does social media fit in? • What doesn’t? • Case Studies • Actions
  • 9. Build Your Profile With Social Media" How do I grow my profile and that of my business? US Bureau of Labour Statistics, 2008
  • 10. Build Your Profile With Social Media" Life used to look like this.
  • 11. Build Your Profile With Social Media" But now it looks like this - 9MSN blogger!
  • 12. Build Your Profile With Social Media" And this: we’re online!
  • 13. Build Your Profile With Social Media"
  • 14. Build Your Profile With Social Media"
  • 15. Build Your Profile With Social Media" You are your personal brand. You are your personal brand.
  • 16. Build Your Profile With Social Media" Whether you like it or not, you are captain of your personal brand.
  • 17. Build Your Profile With Social Media" Changing Landscape • Facebook and Twitter account for a fifth of online traffic • The average visitor spends two-thirds more time on these sites than a year ago • This is where you need to be, or someone else will take your spot 11.5m Australians 4.8m Australians 1.8m Australians 2ndmost searched GLOBALLY
  • 18. Build Your Profile With Social Media" 60 50 40 30 20 10 0 Age breakdown 2-11 12-17 18-24 25-34 35-49 50-64 65+
  • 19. Build Your Profile With Social Media" 90% of Australian internet users rely on social media for opinions and information about products, services and brands Nielsen.com 2010
  • 20. Build Your Profile With Social Media" A great opportunity!
  • 21. Build Your Profile With Social Media" The world is talking. Are you listening? And do they know about you?
  • 22. Build Your Profile With Social Media" Your digital resume
  • 23. Build Your Profile With Social Media" Establish your brand • To social sell you must first – engage! • Not always an easy transition • Corporate guidelines for the use of social media should be in place
  • 24. Build Your Profile With Social Media" Facebook is like a tattoo
  • 25. Build Your Profile With Social Media" Facebook: greasing the wheels • Become an industry resource: Be the thought leader in your industry, share your insights. • Engage the community: Ask for feedback, address queries, build relationships. • Expand beyond your wall: Use Facebook to drive sales, connect to your website. • Lighten up! Spark interest, have fun with your site.
  • 26. Build Your Profile With Social Media" Blogging
  • 27. Build Your Profile With Social Media" Your Blog Bubble© Chasing money – payment terms Managing money Balance Sheet AR, AP, P&L How do I manage cash flow short-long term? Small business providers Rate Hikes What to learn from current issues What to read and where Is social media relevant to my business? Engage in conversation Using social media to drive sales Work/life balance Relationships Learn from Gen Y Personal Brands Brand Management Social Media Online Reputation HR Operation How do I grow my business? Small management – prepare for the worst business boot camps What’s right for small businesses? Managing up CMS Risk management – minimise risk Keeping people motivated Database is your bible How do I utilise contacts to start up a business? Motivation – how do you stay passionate? Graduate Training How do I manage staff? How do I find the right people to do the job? How to re-ignite sales Lead generation Will marketing make a difference and when should I start? Finances & Money Banks Current Affairs Social Media Family Managem Celebrity ent Risk s Sales & Marketing NineMSN Populist brand for the people Audience
  • 28. Build Your Profile With Social Media" Why Blog? • Using a blog to promote your business products and services • Can help develop relationships with customers and raise awareness • Easily receive feedback on the business
  • 29. Build Your Profile With Social Media" Blogging risks • A poor blog can damage reputation • Maintaining a blog is time consuming • Maintaining a quality, concise, eloquent and entertaining blog can be difficult
  • 30. Build Your Profile With Social Media" LinkedIn Leads 1. Ensure your profile is sales ready 2. Continually build your network 3. Ask for recommendations 4. Make it a habit to send LinkedIn connection invitations after EVERY meeting 5. Follow companies to see their employees and their movement 6. Expand your influence through LinkedIn groups 7. Establish your credibility through LinkedIn answers 8. Research prospective clients and companies using the advanced search feature 9. Make LinkedIn data easily accessible in your CRM
  • 31. Build Your Profile With Social Media" Watch this webinar to learn: • Which social media platforms are best for profile building • How to separate your profile from that of your company • How to use the top social media platforms (Twitter, Facebook and LinkedIn) to establish your profile • What your ‘About Us’ page should say about you “Informative, rich content” – Andrea C. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre http://bit.ly/Build-Your-Profile
  • 32. Build Your Profile With Social Media" About me Complete LinkedIn Profile Profile Views Profile Picture and Job Title Activity Feed Blog Feed
  • 33. Build Your Profile With Social Media" Twitter. Source: http://www.mi6agency.com/2011/01/twitter-for-b2b-marketing • Listen Allow two-way dialogue. Absorb feedback to learn more about your customers – their conversations and their interests. • Be specific Your Tweets should be tailored to your audience, be interactive and encourage response. • Don’t spam Never use Twitter to bombard people with your company information or offers. • Be conversational Keep your tone light and welcoming. Keep company messaging in mind but avoid ‘product speak’.
  • 34. Build Your Profile With Social Media"
  • 35. Build Your Profile With Social Media" 10 tips 1. Get profile ready 2. Prepare the collateral 3. Put together the sales kit 4. Digitally prepare - website, YouTube 5. Capture it in social media 6. Work your database 7. Be yourself with purpose! 8. Review industry events and attend 9. More testimonials and case studies 10. Educate and influence
  • 36. Build Your Profile With Social Media" A case study
  • 37. Build Your Profile With Social Media" A case study
  • 38. Build Your Profile With Social Media" Takeaways • Think carefully about who you are – long term • If you don’t engage, someone will on your behalf • Define your goals – short term, long term • Find good mentors • Take responsibility to be yourself with purpose
  • 39. Build Your Profile With Social Media" JOHANNA BAKER-DOWDELL Strawberry Communications
  • 40. Build Your Profile With Social Media" In the beginning for @JohannaBD • Twitter and Facebook as social platforms first • Social media as a business tool after personal profile established • Blogging • LinkedIn, Foursquare, YouTube, Instagram, Pinterest, Google+
  • 41. Build Your Profile With Social Media" Rule of Thirds • Posts about what I am doing • Links to interesting articles, blogs, videos, RTs etc • Posts/links about what I am doing in business
  • 42. Build Your Profile With Social Media" Business & Baby on Board
  • 43. Build Your Profile With Social Media" Brand Yourself Online • Be social • Crowdsource opinion • Share snippets about yourself • Don’t broadcast
  • 44. Build Your Profile With Social Media" My Tips for Twitter • Tweet your blog posts • Attend Tweetups • Promote competitions/giveaways • Upload product/business photos • Ask people to help you share your tweets
  • 45. Build Your Profile With Social Media" My Tips for Facebook • Share exclusive information with likers • Set up a private group to chat with customers/clients • Post links to articles, webinars, podcasts etc. • Use hashtags
  • 46. Build Your Profile With Social Media" My Tips for LinkedIn • Join groups for your industry • Be interactive and post questions/start discussions • Upload presentations to SlideShare • Find connections in your region
  • 47. Build Your Profile With Social Media" Q&A SHARON WILLIAMS www.taurusmarketing.com.au JOHANNA BAKER-DOWDELL @SharonWilliams_ www.strawberrycommunications.com.au @JohannaBD
  • 48. Build Your Profile With Social Media" Upcoming Events 24 September
  • 49. Build Your Profile With Social Media" Q&A SHARON WILLIAMS www.taurusmarketing.com.au JOHANNA BAKER-DOWDELL @SharonWilliams_ www.strawberrycommunications.com.au @JohannaBD
  • 50. Build Your Profile With Social Media" Thank You SHARON WILLIAMS www.taurusmarketing.com.au JOHANNA BAKER-DOWDELL www.strawberrycommunications.com.au @SharonWilliams_ @JohannaBD
  • 51. Build Your Profile With Social Media" Watch this webinar to learn: • Which social media platforms are best for profile building • How to separate your profile from that of your company • How to use the top social media platforms (Twitter, Facebook and LinkedIn) to establish your profile • What your ‘About Us’ page should say about you “Informative, rich content” – Andrea C. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre http://bit.ly/Build-Your-Profile
  • 52. Build Your Profile With Social Media" Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach ! women the skills to ! start, manage and ! grow a business. Discover the benefits! of membership!