Social Media Crash Course - Part 1 with Suzi Dafnis and Cat Matson

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Social media is more than just a buzzword. It’s how we engage with friends, but can also be how find new jobs, clients, suppliers, do research and market ourselves or our business.

• Why social media matters and why you should use
• Which social networks to join, tools to use and best practise tips
• How to build your personal profile and which tools are best to use
• Which social networks are best for networking and getting ahead
• How to incorporate social media into business operations without being a spammer
• How social media can be used to find work, to get new clients, to market an individual or a business
• Where to start — the shortcuts that make social media easy
• Examples of how people and businesses are using social media successfully
• Social Media mistakes that could cost you and how to avoid them

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  • Introduction Thanks Phil and Neil Asked to present on HOW we USE social media. How other small businesses may use it We are: National, Small business, Distance is an issue, SOHO clients - lack of resources especially time. Been online for a long time.
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “ What is the ROI for customer service? ” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
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  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “ What is the ROI for customer service? ” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
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  • Social Media Crash Course - Part 1 with Suzi Dafnis and Cat Matson

    1. 1. Social Media Crash CourseSuzi DafnisAustralian Businesswomen’s Network
    2. 2. Social Media Crash Course Q&A
    3. 3. Social Media Crash CourseTWITTERUse tag: #abnsocialFollow along:•Suzi is @suzidafnis•Cat is @catmatson
    4. 4. Social Media Crash CourseSocial Media Marketing Strategies for Small Business
    5. 5. Social Media Crash Course Speakers Cat Matson Suzi Dafnis Two Cents Group Australian Businesswomen’s Network
    6. 6. Social Media Crash Course AgendaPART ONE:•Why social media matters•Define your strategy•Which social platforms?•Best tools for your business•Q&A•Your social media plan
    7. 7. Social Media Crash Course AgendaPART TWO:•What happened?•How to measure what’s important•Mistakes rookies make•How to write/what to write•Monitoring and managing your reputation•Cool tools•Your social media plan
    8. 8. Social Media Crash CourseSuzi DafnisAustralian Businesswomen’s Network
    9. 9. Social Media Crash Course Cat Matson Account Director, TwoCents Group
    10. 10. Social Media Crash Course POLLWhat role does social media play in yourbusiness?•None – I’m a beginner•A little – dabbling in a few tools•Substantial – I rely on it for my business marketing
    11. 11. Social Media Crash Course POLL
    12. 12. Social Media Crash Course POLLWhich social platforms are you already using?•Facebook (Pages)•Twitter•LinkedIn•Blog•You Tube•Other
    13. 13. Social Media Crash Course POLL
    14. 14. Social Media Crash CourseDavid Strom - http://www.readwriteweb.com/enterprise/2012/05/cartoon-why-social-media-matters-for-your-customers.php
    15. 15. Social Media Crash Course Why Social Media Matters• Customers are using it• Competitors are using it• Influences customer behaviour• Can’t influence the discussion if you’re not there
    16. 16. Social Media Crash Course How Australians use Social Media
    17. 17. Social Media Crash Course Objectives• Brand awareness • Market Research• Personal profile • Market Sentiment• Drive traffic • Source suppliers and• Drive customer providers behaviour • News• Recruitment • Networking • Sales
    18. 18. Social Media Crash Course Choosing the right platformExamples • Accountant • Swim School • Surf Store (retail) • Diet supplements (online retail) • PR Agency • Consultant
    19. 19. Social Media Crash CourseWhich tools for which objectives? twitter.com Facebook.com Linkedin.com Blog
    20. 20. Social Media Crash CourseWhich tools for which objectives? Linkedin.com Personal profile Groups Q&A Authority/Networking
    21. 21. Social Media Crash CourseWhich tools for which objectives? twitter.com Short copy (140 characters) Fast-moving Real time
    22. 22. Social Media Crash CourseWhich tools for which objectives? facebook.com Pages (not personal) Visuals Polls Advertising Engagement
    23. 23. Social Media Crash CourseWhich tools for which objectives? Yourblog.com Long copy Photos Videos Comments Authority
    24. 24. Social Media Crash Course and more…• Google + (& Places)• Review Sites• YouTube• Pinterest• Instagram• Foursquare
    25. 25. Social Media Crash CourseWhich tools for which objectives?• Examples • Accountant • Swim School • Surf Store (retail) • Diet supplements (online retail) • PR Agency • Consultant
    26. 26. Social Media Crash CourseWhich tools for which objectives? Twitter Facebook LinkedIn BlogBrand Awareness Yes Yes Yes YesPersonal Profile Yes Yes Yes YesDrive Traffic Yes Yes Yes YesDrive Customer Yes Yes Yes YesBehaviourRecruitment Yes Yes Yes YesMarket Research Yes Yes Yes YesMarket Sentiment Yes Yes Yes YesSuppliers Yes Yes Yes YesNews Yes Yes Yes YesNetworking Yes Yes Yes YesSales Yes Yes Yes Yes
    27. 27. Social Media Crash Course Twitter Facebook LinkedIn BlogBrand Awareness Yes Yes Yes YesPersonal Profile Yes Yes Yes YesDrive Traffic Yes Yes Yes YesDrive Customer Yes Yes Yes YesBehaviourRecruitment Yes Yes Yes YesMarket Research Yes Yes Yes YesMarket Sentiment Yes Yes Yes YesSuppliers Yes Yes Yes YesNews Yes Yes Yes YesNetworking Yes Yes Yes YesSales Yes Yes Yes Yes
    28. 28. Social Media Crash Course Q&AUse the Question Pane to Ask Your Questions
    29. 29. Social Media Crash Course Your Social Media Plan • Top three objectives • Target audience • Which platforms • Goals for each platform • Questions?
    30. 30. Social Media Crash Course Social Media for Small Business •Pinterest •Engaged Facebook Community •Twitter •eCommerce •Social Media Policy •Instagram •Integrating Website and Social •Branding Across Social Platforms
    31. 31. Social Media Crash Course Part Two What happened? How to measure what’s important Mistakes rookies make How to write/what to write Monitoring and managing your reputation Cool tools Your social media plan
    32. 32. Social Media Crash Course Cat Matson Suzi Dafnis Two Cents Group Australian Businesswomen’s Network @catmatson Twocentsgroup.com.au @suzidafnis Catmatson.com abn.org.au
    33. 33. Social Media Crash Course Become a member today. www.abn.org.au

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