Social Media Crash Course                  PART TWO
Social Media Crash CourseSuzi DafnisAustralian Businesswomen’s Network
Social Media Crash Course        Q&A
Social Media Crash CourseTWITTERUse tag:   #abnsocialFollow along:•Suzi is @suzidafnis•Cat is @catmatson
Social Media Crash Course                    Speakers              Cat Matson                 Suzi Dafnis            TwoCe...
Social Media Crash Course                       AgendaPART TWO•What   happened?•Creating   Content - How to write/what to ...
Social Media Crash Course                 Your OutcomesUnderstand how to use to get business outcomesKnow which tools to u...
Social Media Crash Course               Social Media PlanHow did you go?• Top three objectives• Who is your target audienc...
Social Media Crash Course          Content... What Do I Say?If you were publishing the leading industry magazinefor your i...
Social Media Crash Course         Content ... What Do I Say?If you were publishing the leading industry magazinefor your i...
Social Media Crash Course                           Sharing ...Do I have to keep coming up with original content? •Twitter...
Social Media Crash Course          Planning and Resourcing•     What will I say?•     When will I say it?•     Who will sa...
Social Media Crash Course      Planning and Resourcing
Social Media Crash Course      Planning and Resourcing
Social Media Crash Course                     ResourcesOutsourcing and Leveraging•Staff•VAs•InternsThought Starters•Books•...
Social Media Crash Course         Marketing          Selling     Delivering                                               ...
Social Media Crash CoursePlatform-specific consistency                             Brand
Social Media Crash Course           Who’s Responsible?It depends ...•Everyone•Marketing/Comms•Customer    Service•Sales•Re...
Social Media Crash Course        ROI (Return on Investment)•   What to measure•   Analysing your results•   Monitoring you...
Social Media Crash CourseROI – What are your objectives?• Leads – To database, via downloads, ‘likes’• Traffic – Measure t...
Social Media Crash Course  ROI – What are your metrics?
Social Media Crash Course                        Insights                     Image here
Social Media Crash Course                        Insights                     Image here
Social Media Crash Course                   Cool Tools
Social Media Crash Course      Social Media Dos and Don’tsDo ...•Clarify   your intentions•Engage     - remember it’s a mu...
Social Media Crash Course    Social Media Dos and Don’tsDon’ts ...•Become another social media grave-site•Delegate to your...
Social Media Crash Course                        Q&AUse the Question Pane to Ask Your Questions
Social Media Crash Course                            Your Social Media Plan                            •   Your first camp...
Social Media Crash Course                   Resources• Social Media Plan Part 2• Recommended reading• Podcast – Social Med...
Social Media Crash Course
Social Media Crash Course
Social Media Crash Course           Cat Matson                 Suzi Dafnis             TwoCents       Australian Businessw...
Social Media Crash Course              Become a member today.                            www.abn.org.au
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Social Media Crash Course - Part 2 with Suzi Dafnis and Cat Matson

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The two-part program will give you the tools and information to manage your social media activities, choose the right tools for your business outcomes and to create a social media marketing plan for your business.

The Social Media Crash Course will take you through:
• Why social media matters and why you should be using it
• Which social networks to join, tools to use and best practise tips
• How to build your personal profile and which tools are best to use
• Facebook, Twitter, LinkedIn, blogs and other social platforms. Discover which is right for you.
• Which social networks are best for networking and getting ahead
• How to incorporate social media into business operations without being a spammer
• How social media can be used to get new clients, to market an individual or a business
• Where to start — the shortcuts that make social media easy
• Examples of how people and businesses are using social media successfully
• Social mistakes that could cost you and how to avoid them

During the first session we’ll determine what social media can do for your and your business. We’ll look at the most popular tools and how small-businesses are using these tools to engage clients, build their database, convert leads to client and create buzz.

Learning Outcomes - Here’s just some of what you’ll leave the program with
By the end of this course you will:
• have a social media plan blueprint for your business and next steps to take
• understand how to use social media to achieve different business outcomes
• recognise the social media mistakes people make and how to avoid them
• know which tools are most likely to help you achieve your objectives
• clarify how to manage your brand across social media platforms
• understand the metrics and what successful social media can look like for you

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  • Hi and wel
  • SUZI
  • Suzi
  • Suzi
  • Cat Resources: Content Rules book
  • Cat
  • Cat
  • What will I say – Deciding what your focus is going to be. How often wlll you post across platforms? Blogging – at least once a week. Twitter – at least once a day. How much is too much? It depends? Who will say it? Small business – you? Leverage to others. How will it be said. What is your SM policity – I don’t speak in LOLs – so that’s not appropriate What others say – responding 80% about them 20% about you 30 Days to a Great Career Resumes Interviews Negotiation Advancement Women in the workplace
  • Planning: Here is what we will post on each week across these platforms. Campaign oriented: e.g. Makeover Month X blog posts Y tweets
  • Schoolstuff
  • Virtual assistants – find someone that can take your content and post for you. Do the scheduling. Even the writing Writing Posting Scheduling Responding Interns Posting Using tools Analysis
  • Cat
  • Cat
  • Cat
  • SUZI What can and should you measure? e.g. number of fans, page views, tweets, social bookmarks? How to use analytics to understand your ROI Monitoring tools Time Money Resources
  • SUZI
  • What can and should you measure? e.g. number of fans, page views, tweets, social bookmarks? How to use analytics to understand your ROI Monitoring tools Time Money Resources BLOG Objectives – increase recognition, increase engagement FACEBOOK Objectives: Shre content, pomote events, post x per day, work on your website traffic Twitter Promote conversaions Follow influencers Do research on competitors or industry Build reputation Blog Commenting Build authority Increase awareness
  • SUZI
  • SUZI
  • Cat
  • Cat
  • cat
  • Suzi and Ca
  • Suzi
  • Suzi
  • Suzi
  • Suzi and Cat
  • Suzi
  • Social Media Crash Course - Part 2 with Suzi Dafnis and Cat Matson

    1. 1. Social Media Crash Course PART TWO
    2. 2. Social Media Crash CourseSuzi DafnisAustralian Businesswomen’s Network
    3. 3. Social Media Crash Course Q&A
    4. 4. Social Media Crash CourseTWITTERUse tag: #abnsocialFollow along:•Suzi is @suzidafnis•Cat is @catmatson
    5. 5. Social Media Crash Course Speakers Cat Matson Suzi Dafnis TwoCents Group Australian Businesswomen’s Network
    6. 6. Social Media Crash Course AgendaPART TWO•What happened?•Creating Content - How to write/what to write•Planning and Resourcing•Business Integration•ROI - How to measure what’s important•Monitoring and managing your reputation•Cool tools•Your social media plan
    7. 7. Social Media Crash Course Your OutcomesUnderstand how to use to get business outcomesKnow which tools to useDevelop a planTips on creating contentRecognise common mistakesKnow how to manage your brandMeasure/ROIBusiness integrationSuccess stories/Common Mistakes
    8. 8. Social Media Crash Course Social Media PlanHow did you go?• Top three objectives• Who is your target audience?• Which platforms are your priority?• Set goals for the platform(s) you choose• Know how to manage your brand• Measure/ROI• Business integration• Success stories
    9. 9. Social Media Crash Course Content... What Do I Say?If you were publishing the leading industry magazinefor your industry... what would you include?•‘You’orientated information • specials • wins • daily anecdotes – clients/customers/team/ product arrivals etc. • calls to action
    10. 10. Social Media Crash Course Content ... What Do I Say?If you were publishing the leading industry magazinefor your industry... what would you include?•‘Industry’ or interest-area orientated information • regulation changes • awards events • tips and tricks that your audience would like• Client / customer stories, wins, offers
    11. 11. Social Media Crash Course Sharing ...Do I have to keep coming up with original content? •Twitter - RT •Facebook - ‘share’ •Google + - ‘share’ •LinkedIn - ‘share’ •Blogging - re-blogging or commenting •Pinterest - repin
    12. 12. Social Media Crash Course Planning and Resourcing• What will I say?• When will I say it?• Who will say it?• How will it be said?• What about what ‘they’ say?
    13. 13. Social Media Crash Course Planning and Resourcing
    14. 14. Social Media Crash Course Planning and Resourcing
    15. 15. Social Media Crash Course ResourcesOutsourcing and Leveraging•Staff•VAs•InternsThought Starters•Books•Podcasts•Webinars
    16. 16. Social Media Crash Course Marketing Selling Delivering Ultimate Social Media Integration & Consistency Success Managing Developing More than just marketing
    17. 17. Social Media Crash CoursePlatform-specific consistency Brand
    18. 18. Social Media Crash Course Who’s Responsible?It depends ...•Everyone•Marketing/Comms•Customer Service•Sales•Receptionist•Community Manager•Everyone
    19. 19. Social Media Crash Course ROI (Return on Investment)• What to measure• Analysing your results• Monitoring your progress• Is it worth it?
    20. 20. Social Media Crash CourseROI – What are your objectives?• Leads – To database, via downloads, ‘likes’• Traffic – Measure through analytics• Conversions – Sales processes• Time – How much is enough time? Time saving.• Research/Analysis – Inbuilt tools – e.g. FB Insights
    21. 21. Social Media Crash Course ROI – What are your metrics?
    22. 22. Social Media Crash Course Insights Image here
    23. 23. Social Media Crash Course Insights Image here
    24. 24. Social Media Crash Course Cool Tools
    25. 25. Social Media Crash Course Social Media Dos and Don’tsDo ...•Clarify your intentions•Engage - remember it’s a multi-way conversation•Support your colleagues, network•Be platform-specific•Respond to negative feedback publicly•Thank people for sharing
    26. 26. Social Media Crash Course Social Media Dos and Don’tsDon’ts ...•Become another social media grave-site•Delegate to your most junior member of staff•Ignore or attack criticism; or take it offline•Post one-way style posts•Link FB-Twitter-LinkedIn
    27. 27. Social Media Crash Course Q&AUse the Question Pane to Ask Your Questions
    28. 28. Social Media Crash Course Your Social Media Plan • Your first campaign • Content Schedule • Resourcing/Planning • Measurements/ROI • Review • Stop doing • Start doing
    29. 29. Social Media Crash Course Resources• Social Media Plan Part 2• Recommended reading• Podcast – Social Media for Small Business
    30. 30. Social Media Crash Course
    31. 31. Social Media Crash Course
    32. 32. Social Media Crash Course Cat Matson Suzi Dafnis TwoCents Australian Businesswomen’s Network
    33. 33. Social Media Crash Course Become a member today. www.abn.org.au

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