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Social Media Crash Course - Part 2 with Suzi Dafnis and Cat Matson
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Social Media Crash Course - Part 2 with Suzi Dafnis and Cat Matson

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The two-part program will give you the tools and information to manage your social media activities, choose the right tools for your business outcomes and to create a social media marketing plan for ...

The two-part program will give you the tools and information to manage your social media activities, choose the right tools for your business outcomes and to create a social media marketing plan for your business.

The Social Media Crash Course will take you through:
• Why social media matters and why you should be using it
• Which social networks to join, tools to use and best practise tips
• How to build your personal profile and which tools are best to use
• Facebook, Twitter, LinkedIn, blogs and other social platforms. Discover which is right for you.
• Which social networks are best for networking and getting ahead
• How to incorporate social media into business operations without being a spammer
• How social media can be used to get new clients, to market an individual or a business
• Where to start — the shortcuts that make social media easy
• Examples of how people and businesses are using social media successfully
• Social mistakes that could cost you and how to avoid them

During the first session we’ll determine what social media can do for your and your business. We’ll look at the most popular tools and how small-businesses are using these tools to engage clients, build their database, convert leads to client and create buzz.

Learning Outcomes - Here’s just some of what you’ll leave the program with
By the end of this course you will:
• have a social media plan blueprint for your business and next steps to take
• understand how to use social media to achieve different business outcomes
• recognise the social media mistakes people make and how to avoid them
• know which tools are most likely to help you achieve your objectives
• clarify how to manage your brand across social media platforms
• understand the metrics and what successful social media can look like for you

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  • Hi and wel
  • SUZI
  • Suzi
  • Suzi
  • Cat Resources: Content Rules book
  • Cat
  • Cat
  • What will I say – Deciding what your focus is going to be. How often wlll you post across platforms? Blogging – at least once a week. Twitter – at least once a day. How much is too much? It depends? Who will say it? Small business – you? Leverage to others. How will it be said. What is your SM policity – I don’t speak in LOLs – so that’s not appropriate What others say – responding 80% about them 20% about you 30 Days to a Great Career Resumes Interviews Negotiation Advancement Women in the workplace
  • Planning: Here is what we will post on each week across these platforms. Campaign oriented: e.g. Makeover Month X blog posts Y tweets
  • Schoolstuff
  • Virtual assistants – find someone that can take your content and post for you. Do the scheduling. Even the writing Writing Posting Scheduling Responding Interns Posting Using tools Analysis
  • Cat
  • Cat
  • Cat
  • SUZI What can and should you measure? e.g. number of fans, page views, tweets, social bookmarks? How to use analytics to understand your ROI Monitoring tools Time Money Resources
  • SUZI
  • What can and should you measure? e.g. number of fans, page views, tweets, social bookmarks? How to use analytics to understand your ROI Monitoring tools Time Money Resources BLOG Objectives – increase recognition, increase engagement FACEBOOK Objectives: Shre content, pomote events, post x per day, work on your website traffic Twitter Promote conversaions Follow influencers Do research on competitors or industry Build reputation Blog Commenting Build authority Increase awareness
  • SUZI
  • SUZI
  • Cat
  • Cat
  • cat
  • Suzi and Ca
  • Suzi
  • Suzi
  • Suzi
  • Suzi and Cat
  • Suzi

Transcript

  • 1. Social Media Crash Course PART TWO
  • 2. Social Media Crash CourseSuzi DafnisAustralian Businesswomen’s Network
  • 3. Social Media Crash Course Q&A
  • 4. Social Media Crash CourseTWITTERUse tag: #abnsocialFollow along:•Suzi is @suzidafnis•Cat is @catmatson
  • 5. Social Media Crash Course Speakers Cat Matson Suzi Dafnis TwoCents Group Australian Businesswomen’s Network
  • 6. Social Media Crash Course AgendaPART TWO•What happened?•Creating Content - How to write/what to write•Planning and Resourcing•Business Integration•ROI - How to measure what’s important•Monitoring and managing your reputation•Cool tools•Your social media plan
  • 7. Social Media Crash Course Your OutcomesUnderstand how to use to get business outcomesKnow which tools to useDevelop a planTips on creating contentRecognise common mistakesKnow how to manage your brandMeasure/ROIBusiness integrationSuccess stories/Common Mistakes
  • 8. Social Media Crash Course Social Media PlanHow did you go?• Top three objectives• Who is your target audience?• Which platforms are your priority?• Set goals for the platform(s) you choose• Know how to manage your brand• Measure/ROI• Business integration• Success stories
  • 9. Social Media Crash Course Content... What Do I Say?If you were publishing the leading industry magazinefor your industry... what would you include?•‘You’orientated information • specials • wins • daily anecdotes – clients/customers/team/ product arrivals etc. • calls to action
  • 10. Social Media Crash Course Content ... What Do I Say?If you were publishing the leading industry magazinefor your industry... what would you include?•‘Industry’ or interest-area orientated information • regulation changes • awards events • tips and tricks that your audience would like• Client / customer stories, wins, offers
  • 11. Social Media Crash Course Sharing ...Do I have to keep coming up with original content? •Twitter - RT •Facebook - ‘share’ •Google + - ‘share’ •LinkedIn - ‘share’ •Blogging - re-blogging or commenting •Pinterest - repin
  • 12. Social Media Crash Course Planning and Resourcing• What will I say?• When will I say it?• Who will say it?• How will it be said?• What about what ‘they’ say?
  • 13. Social Media Crash Course Planning and Resourcing
  • 14. Social Media Crash Course Planning and Resourcing
  • 15. Social Media Crash Course ResourcesOutsourcing and Leveraging•Staff•VAs•InternsThought Starters•Books•Podcasts•Webinars
  • 16. Social Media Crash Course Marketing Selling Delivering Ultimate Social Media Integration & Consistency Success Managing Developing More than just marketing
  • 17. Social Media Crash CoursePlatform-specific consistency Brand
  • 18. Social Media Crash Course Who’s Responsible?It depends ...•Everyone•Marketing/Comms•Customer Service•Sales•Receptionist•Community Manager•Everyone
  • 19. Social Media Crash Course ROI (Return on Investment)• What to measure• Analysing your results• Monitoring your progress• Is it worth it?
  • 20. Social Media Crash CourseROI – What are your objectives?• Leads – To database, via downloads, ‘likes’• Traffic – Measure through analytics• Conversions – Sales processes• Time – How much is enough time? Time saving.• Research/Analysis – Inbuilt tools – e.g. FB Insights
  • 21. Social Media Crash Course ROI – What are your metrics?
  • 22. Social Media Crash Course Insights Image here
  • 23. Social Media Crash Course Insights Image here
  • 24. Social Media Crash Course Cool Tools
  • 25. Social Media Crash Course Social Media Dos and Don’tsDo ...•Clarify your intentions•Engage - remember it’s a multi-way conversation•Support your colleagues, network•Be platform-specific•Respond to negative feedback publicly•Thank people for sharing
  • 26. Social Media Crash Course Social Media Dos and Don’tsDon’ts ...•Become another social media grave-site•Delegate to your most junior member of staff•Ignore or attack criticism; or take it offline•Post one-way style posts•Link FB-Twitter-LinkedIn
  • 27. Social Media Crash Course Q&AUse the Question Pane to Ask Your Questions
  • 28. Social Media Crash Course Your Social Media Plan • Your first campaign • Content Schedule • Resourcing/Planning • Measurements/ROI • Review • Stop doing • Start doing
  • 29. Social Media Crash Course Resources• Social Media Plan Part 2• Recommended reading• Podcast – Social Media for Small Business
  • 30. Social Media Crash Course
  • 31. Social Media Crash Course
  • 32. Social Media Crash Course Cat Matson Suzi Dafnis TwoCents Australian Businesswomen’s Network
  • 33. Social Media Crash Course Become a member today. www.abn.org.au