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Want to know how to make your website more findable on search engines? Without some good fundamental knowledge of search engine optimisation (SEO) you could be leaving dollars on the table. ...

Want to know how to make your website more findable on search engines? Without some good fundamental knowledge of search engine optimisation (SEO) you could be leaving dollars on the table.

Learn to target your audience with the right keywords used well and you’ll be found faster, by the right people.

Kate Toon is our guest presenter on this webinar, Simple SEO Strategies for Small Business.

Watch the Simple SEO Strategies for Small Business webinar and you’ll:
- Get to grips with Search Engine Optimisation
- Understand how to improve your website and reach more people
- Learn straightforward technical fixes that can improve crawlability
- Get copywriting checklists to ensure your content is readable and ranks well
- Discover simple tips to improve back links to your site
- Know how to set realistic SEO targets and goals

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Simple SEO Strategies for Small Business Webinar - Kate Toon Presentation Transcript

  • 1. Simple SEO Strategies for Small Business How to make your website more findable on search engines.
  • 2. Simple SEO Strategies for Small Business How to make your website more findable on search engines. SUZI DAFNIS Australian Businesswomen’s Network
  • 3. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Q&A
  • 4. Simple SEO Strategies for Small Business How to make your website more findable on search engines. TWITTER Use tag: #abnseo Follow along: Suzi is @suzidafnis Kate is @katetooncopy
  • 5. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Watch the webinar to learn: • Get to grips with Search Engine Optimisation • Understand how to improve your website and reach more people • Learn straightforward technical fixes that can improve crawlability • Get copywriting checklists to ensure your content is readable and ranks well The speaker - she was fantastic! I agree with the participant who said you always have great speakers who are really relevant. Well done ABN.” – Leah R. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/Simple_SEO
  • 6. Simple SEO Strategies for Small Business How to make your website more findable on search engines.
  • 7. Simple SEO Strategies for Small Business How to make your website more findable on search engines. KATE TOON SEO Copywriter and Consultant
  • 8. Simple SEO Strategies for Small Business How to make your website more findable on search engines.
  • 9. Simple SEO Strategies for Small Business How to make your website more findable on search engines. WHAT IS SEO? Search Engine Optimisation is the process of enhancing your website to get the best possible results in the natural listings. Now sometimes called inbound marketing.
  • 10. Simple SEO Strategies for Small Business How to make your website more findable on search engines.
  • 11. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ON PAGE Ÿ Hosting Ÿ Domain Ÿ Coding Ÿ Content Ÿ Images OFF PAGE Ÿ Social media Ÿ Guest posting Ÿ Back links Ÿ Directories
  • 12. Simple SEO Strategies for Small Business How to make your website more findable on search engines. WHY SHOULD YOU CARE? Increased visibility for your brand Improvement in overall traffic figures Better-quality leads Improved conversion rates Reduced cost of sales
  • 13. Simple SEO Strategies for Small Business How to make your website more findable on search engines. THE EYES HAVE IT
  • 14. Simple SEO Strategies for Small Business How to make your website more findable on search engines. POSITION 1 = 32.5% of traffic
  • 15. Simple SEO Strategies for Small Business How to make your website more findable on search engines. PAGE 1 = 91.5% of traffic
  • 16. Simple SEO Strategies for Small Business How to make your website more findable on search engines. The best place to hide a dead body? Page 2 of Google search results."
  • 17. Simple SEO Strategies for Small Business How to make your website more findable on search engines. THE ALGORITHM 100s of factors Bots crawling your site Regularly updated
  • 18. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ALGORITHM UPDATES Penguin = Links Panda = Crappy content Hummingbird = Intent and meaning
  • 19. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Watch the webinar to learn: • Get to grips with Search Engine Optimisation • Understand how to improve your website and reach more people • Learn straightforward technical fixes that can improve crawlability • Get copywriting checklists to ensure your content is readable and ranks well The speaker - she was fantastic! I agree with the participant who said you always have great speakers who are really relevant. Well done ABN.” – Leah R. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/Simple_SEO
  • 20. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ON PAGE TIPS : BASIC Ÿ Domain Ÿ Good host Ÿ SEO friendly platform (WordPress) Ÿ Install Yoast Ÿ Install Google Analytics Ÿ Join Google Webmasters
  • 21. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ON PAGE TIPS : TECH Ÿ Page size and load Ÿ Responsive template Ÿ robots.txt/sitemap.xml Ÿ 301 redirects Ÿ Links Ÿ Duplicate content Ÿ Dynamic links/Frames/Nested tables/Flash
  • 22. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ON PAGE TIPS : CONTENT Ÿ Navigation/structure Ÿ Text on page Ÿ Cannibalisation Ÿ Fresh content Ÿ Mixed media Ÿ Images Ÿ Categories and tags
  • 23. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ON PAGE TIPS : TITLE TAGS Ÿ 60-70 characters (inc spaces) Ÿ Unique and relevant Ÿ One keyword phrase per page Ÿ Important keywords at start Ÿ Brand name not always necessary Ÿ Don’t display keywords like a shopping list
  • 24. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ON PAGE TIPS : META DESCRIPTIONS Ÿ 150 characters (inc spaces) Ÿ Unique and relevant Ÿ One keyword phrase per page Ÿ Two line sales pitch Ÿ lnclude phone number
  • 25. Simple SEO Strategies for Small Business How to make your website more findable on search engines. ON PAGE TIPS – FORMATTING Ÿ H1 tag (Page title) Ÿ H2 – 6 tags (Sub headers) Ÿ First 100 words Ÿ Bolding/bullets/links Ÿ Image name/alt Ÿ Exact match Ÿ Broad match/synonyms
  • 26. Simple SEO Strategies for Small Business How to make your website more findable on search engines. GOOGLE AUTHORSHIP
  • 27. Simple SEO Strategies for Small Business How to make your website more findable on search engines. OFF PAGE TIPS Directories Guest Blogs Press releases Social media Root domains Quality sites Anchor text
  • 28. Simple SEO Strategies for Small Business How to make your website more findable on search engines.
  • 29. Simple SEO Strategies for Small Business How to make your website more findable on search engines.
  • 30. Simple SEO Strategies for Small Business How to make your website more findable on search engines. GOALS Ranking isn’t everything Time on site Page views Bounce rate Shares/likes/comments Newsletter subscribes Enquiries/orders
  • 31. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Snake oil SEO Salesmen Don’t want to learn SEO Can afford it/justify it BEWARE • They contacted you • Hundreds of search engines • First page ranking • Number one ranking for • Random phrase
  • 32. Simple SEO Strategies for Small Business How to make your website more findable on search engines. “All I want is for my site to rank number one in Google.” “All I want is to tame a rainbow coloured unicorn to do my shopping.”
  • 33. Simple SEO Strategies for Small Business How to make your website more findable on search engines. DIY SEO Tech issues + Ongoing content + Backlink building + Guest blogging + Social media = HARD WORK
  • 34. Simple SEO Strategies for Small Business How to make your website more findable on search engines. OTHER OPTIONS • AdWords • E-mail marketing • Affiliate marketing • Offline advertising • Referral marketing • Public Relations/Media • Blogger outreach • Communities • Events/networking
  • 35. Simple SEO Strategies for Small Business How to make your website more findable on search engines. SOURCES OF TRUTH www.seomoz.org www.searchenginewatch.com.au http://www.seobythesea.com http://www.quicksprout.com http://www.katetooncopywriter.com.au/blog/
  • 36. Simple SEO Strategies for Small Business How to make your website more findable on search engines. FREE RESOURCE – SEO CHECKLIST http://bit.ly/seo_checklist
  • 37. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Q&A Use the Question Pane to Ask Your Questions
  • 38. Simple SEO Strategies for Small Business How to make your website more findable on search engines. KATE TOON katetooncopywriter.com.au @katetooncopy
  • 39. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Poll 2 What do you consider your next step with your SEO?
  • 40. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Upcoming Events
  • 41. Simple SEO Strategies for Small Business How to make your website more findable on search engines. KATE TOON katetooncopywriter.com.au @katetooncopy
  • 42. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Watch the webinar to learn: • Get to grips with Search Engine Optimisation • Understand how to improve your website and reach more people • Learn straightforward technical fixes that can improve crawlability • Get copywriting checklists to ensure your content is readable and ranks well The speaker - she was fantastic! I agree with the participant who said you always have great speakers who are really relevant. Well done ABN.” – Leah R. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre: http://bit.ly/Simple_SEO
  • 43. Simple SEO Strategies for Small Business How to make your website more findable on search engines. Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach ! women the skills to ! start, manage and ! grow a business. Discover the benefits! of membership!