Sales Made Simple
Easy ways to boost your bottom line results
Easy ways to boost your bottom line results
Sales Made Simple
Sales Made Simple
Easy ways to boost your bottom line results
Cat Matson
Webinar Host
Sales Made Simple
Easy ways to boost your bottom line results
Q&A
Sales Made Simple
Easy ways to boost your bottom line results
TWITTER
Use tag: #abnsales
#VicBizFest
Follow along:
Cat @ca...
Sales Made Simple
Easy ways to boost your bottom line results
Victoria’s Small Business Festival
runs from 1–31 August wit...
Sales Made Simple
Easy ways to boost your bottom line results
Sales Made Simple
Easy ways to boost your bottom line
results
Sales Made Simple
Easy ways to boost your bottom line results
FRANCES PRATT
KISS to Sell
VIVIENNE KANE
ExcitePrint
Sales Made Simple
Easy ways to boost your bottom line results
Frances Pratt
KISS To Sell
Sales Made Simple
Easy ways to boost your bottom line results
Sales & Marketing
Sales = The Hunter
How to get a single per...
Sales Made Simple
Easy ways to boost your bottom line results
Getting Sales Results
Sales Made Simple
Easy ways to boost your bottom line results
Mindset
• Helping people buy
Sales Made Simple
Easy ways to boost your bottom line results
Mindset
How do people buy?
Source: The New Solution Selling ...
Sales Made Simple
Easy ways to boost your bottom line results
Activity
• An easy sales structure to focus your activity
on...
Sales Made Simple
Easy ways to boost your bottom line results
You
• Seek first to understand
• Listening
Sales Made Simple
Easy ways to boost your bottom line results
You
• What Pains & Gains
does your client have?
Sales Made Simple
Easy ways to boost your bottom line results
Me
• Preparation – you need to know two things
Sales Made Simple
Easy ways to boost your bottom line results
Me
• How to talk about you … without sounding
like a show of...
Sales Made Simple
Easy ways to boost your bottom line results
Me
• Know your client
roadmap – how does
your client travel
...
Sales Made Simple
Easy ways to boost your bottom line results
Next Step
• Be in charge
• Follow up
• Stay in control
Sales Made Simple
Easy ways to boost your bottom line results
Free Offer
• Free Sales Checklist (doing the right things)
>...
Sales Made Simple
Easy ways to boost your bottom line results
Vivienne Kane
EXCITEPRINT
Sales Made Simple
Easy ways to boost your bottom line results
Sales is Personal
• Understand your ideal client and talk sp...
Sales Made Simple
Easy ways to boost your bottom line results
Print connects more effectively
with emotions
• See
• Feel
•...
Sales Made Simple
Easy ways to boost your bottom line results
Be Relevant
• Avoid mindless, generic marketing
materials
• ...
Sales Made Simple
Easy ways to boost your bottom line results
Last century same item for everyone
Now get personal and spe...
Sales Made Simple
Easy ways to boost your bottom line results
Print reinforces
sales conversations
• What’s in your Sales ...
Sales Made Simple
Easy ways to boost your bottom line results
Stay in Touch
• One form of communication is never enough
• ...
Sales Made Simple
Easy ways to boost your bottom line results
How many ways can you connect –
memorably?
• Thank you cards...
Sales Made Simple
Easy ways to boost your bottom line results
More useful stuff
Ebook
www.exciteprint.com.au/free-ebook/
P...
Sales Made Simple
Easy ways to boost your bottom line results
FRANCES PRATT
www.kisstosell.com.au
@KissToSell
VIVIENNE KAN...
Sales Made Simple
Easy ways to boost your bottom line results
FRANCES PRATT
www.kisstosell.com.au
@KissToSell
VIVIENNE KAN...
Sales Made Simple
Easy ways to boost your bottom line results
Victoria’s Small Business Festival
runs from 1–31 August wit...
Sales Made Simple
Easy ways to boost your bottom line results
Become a member today.
www.abn.org.au
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Sales Made Simple Webinar

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Whether you sell a product or service, offline or online, the key to any business success is the sale.

Unfortunately, for many women, sales phobia and a lack of sales skills keeps us from meeting our targets and budget and growing business.
Join us on 28 August when Frances Pratt is our guest speaker on Sales Made Simple - Easy ways to boost your bottom line results, a free webinar sponsored by Victoria's Small Business Festival.

In this one-hour Sales Made Simple webinar, you’ll learn:
- Easy ways to remember and deliver a winning pitch
- How to know if the other person is interested (and not bored to tears)
- Follow up etiquette – when and how
- How to maximise opportunities at networking events
- Powerful tips for using social media channels to boost sales
- Why your website is your secret weapon to generate sales

As a result of attending, you will:
- Understand what people want to listen to and how to get them engaged in your story
- Key tips and tricks on successful networking any time of year
- Learn how to simply and powerfully tell people what you do in a way that they want to learn more
- The real secret... to getting people to tell you about their business
- Use these new found techniques to grow your business

Published in: Education, Business
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  • Introduction Thanks Phil and Neil Asked to present on HOW we USE social media. How other small businesses may use it We are: National, Small business, Distance is an issue, SOHO clients - lack of resources especially time. Been online for a long time.
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Emotion & logic Use the example of the election
  • Transcript of "Sales Made Simple Webinar"

    1. 1. Sales Made Simple Easy ways to boost your bottom line results Easy ways to boost your bottom line results Sales Made Simple
    2. 2. Sales Made Simple Easy ways to boost your bottom line results Cat Matson Webinar Host
    3. 3. Sales Made Simple Easy ways to boost your bottom line results Q&A
    4. 4. Sales Made Simple Easy ways to boost your bottom line results TWITTER Use tag: #abnsales #VicBizFest Follow along: Cat @catmatson Vivienne @exciteprint Frances @KissToSell Suzi @suzidafnis
    5. 5. Sales Made Simple Easy ways to boost your bottom line results Victoria’s Small Business Festival runs from 1–31 August with hundreds of low-cost and free events throughout Melbourne and regional Victoria. business.vic.gov.au/festival
    6. 6. Sales Made Simple Easy ways to boost your bottom line results Sales Made Simple Easy ways to boost your bottom line results
    7. 7. Sales Made Simple Easy ways to boost your bottom line results FRANCES PRATT KISS to Sell VIVIENNE KANE ExcitePrint
    8. 8. Sales Made Simple Easy ways to boost your bottom line results Frances Pratt KISS To Sell
    9. 9. Sales Made Simple Easy ways to boost your bottom line results Sales & Marketing Sales = The Hunter How to get a single person to buy Marketing = The Herder How to take your target market moving through the buying process
    10. 10. Sales Made Simple Easy ways to boost your bottom line results Getting Sales Results
    11. 11. Sales Made Simple Easy ways to boost your bottom line results Mindset • Helping people buy
    12. 12. Sales Made Simple Easy ways to boost your bottom line results Mindset How do people buy? Source: The New Solution Selling (Keith M Eades)
    13. 13. Sales Made Simple Easy ways to boost your bottom line results Activity • An easy sales structure to focus your activity on the right things … • You • Me • The next step
    14. 14. Sales Made Simple Easy ways to boost your bottom line results You • Seek first to understand • Listening
    15. 15. Sales Made Simple Easy ways to boost your bottom line results You • What Pains & Gains does your client have?
    16. 16. Sales Made Simple Easy ways to boost your bottom line results Me • Preparation – you need to know two things
    17. 17. Sales Made Simple Easy ways to boost your bottom line results Me • How to talk about you … without sounding like a show off! • Make is about your client …. and not about you! • WIIFM • Stories
    18. 18. Sales Made Simple Easy ways to boost your bottom line results Me • Know your client roadmap – how does your client travel through your business?
    19. 19. Sales Made Simple Easy ways to boost your bottom line results Next Step • Be in charge • Follow up • Stay in control
    20. 20. Sales Made Simple Easy ways to boost your bottom line results Free Offer • Free Sales Checklist (doing the right things) >> http://bit.ly/ktsche • Watch the first KISS To Sell Video – Free >> http://bit.ly/kysvid
    21. 21. Sales Made Simple Easy ways to boost your bottom line results Vivienne Kane EXCITEPRINT
    22. 22. Sales Made Simple Easy ways to boost your bottom line results Sales is Personal • Understand your ideal client and talk specifically to them • People collect facts first….. ...but then they buy on emotion
    23. 23. Sales Made Simple Easy ways to boost your bottom line results Print connects more effectively with emotions • See • Feel • Touch • (Smell!)
    24. 24. Sales Made Simple Easy ways to boost your bottom line results Be Relevant • Avoid mindless, generic marketing materials • How can you stand out? • Use CRM to classify
    25. 25. Sales Made Simple Easy ways to boost your bottom line results Last century same item for everyone Now get personal and specific •Level 1 – Versions •Level 2 – Simple personalisation •Level 3 – Fully customised print
    26. 26. Sales Made Simple Easy ways to boost your bottom line results Print reinforces sales conversations • What’s in your Sales Kit? • Do you have a Sales Roadmap? • Shareability
    27. 27. Sales Made Simple Easy ways to boost your bottom line results Stay in Touch • One form of communication is never enough • Average 5-12 touches before a customer buys • Combined print and online is best
    28. 28. Sales Made Simple Easy ways to boost your bottom line results How many ways can you connect – memorably? • Thank you cards • Notepads • Newsletters • Tip sheets • Vouchers • Guide Books
    29. 29. Sales Made Simple Easy ways to boost your bottom line results More useful stuff Ebook www.exciteprint.com.au/free-ebook/ Printed version! email Vivienne info@exciteprint.com.au
    30. 30. Sales Made Simple Easy ways to boost your bottom line results FRANCES PRATT www.kisstosell.com.au @KissToSell VIVIENNE KANE www.exciteprint.com.au @exciteprint Q&A
    31. 31. Sales Made Simple Easy ways to boost your bottom line results FRANCES PRATT www.kisstosell.com.au @KissToSell VIVIENNE KANE www.exciteprint.com.au @exciteprint Thank you
    32. 32. Sales Made Simple Easy ways to boost your bottom line results Victoria’s Small Business Festival runs from 1–31 August with hundreds of low-cost and free events throughout Melbourne and regional Victoria. business.vic.gov.au/festival
    33. 33. Sales Made Simple Easy ways to boost your bottom line results Become a member today. www.abn.org.au

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