Reflect Your Success!
Building a Strong Personal Brand
and a Powerful Network
Reflect Your Success
Suzi Dafnis
Australian Businesswomen’s Network
Reflect Your Success
Q&A
Reflect Your Success
TWITTER
Use tag: #abnsuccess
Follow along:
Suzi is @suzidafnis
Reflect Your Success
Marny LifshenMarny Lifshen
Reflect Your Success
Marny Lifshen
Reflect Your Success
Why do brands matter?
Strong brands evoke impressions,
feelings and opinions.
Reflect Your Success
Understanding personal brands
• What is a personal brand?
• Authentic, distinct and consistent
• Expe...
Reflect Your Success
Elements of a personal brand:
Tangible and Intangible
• Communication (verbal
and non-verbal)
• Physi...
Reflect Your Success
Why is your network important?
• The company you keep
• Mutually beneficial relationships
• An army o...
Reflect Your Success
What do the best networkers
do?• Goals
• Blend
• Build
• Personal tag line
• Give and take
• Follow up
Reflect Your Success
What can you do starting
TOMORROW?
• What do you want to be known for?
• Evaluate/update
• Leverage
•...
Reflect Your Success
Q&A
Use the Question Pane to Ask Your Questions
Reflect Your Success
marnylifshencommunications.com
Reflect Your Success
THANK YOU
Marny Lifshen
marnylifshencommunications.com
Reflect Your Success
www.abn.org.au
Become a member today.
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Reflect Your Success! - Marny Lifshen webinar

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How can building your personal brand help you achieve your goals? A strong personal brand allows you to network more easily and to connect with more people (and have them connect with you).

Join us when Marny Lifshen, author of Some Assembly Required: A Networking Guide for Women presents a new webinar: Reflect Your Success.
Attend the Reflect Your Success webinar and you'll:
- Understand what personal brands really are and how you can build one to help you achieve your goals
- Learn the key elements of personal brands
- Identify specific steps for evaluating and refining our own brands
- Embrace the true power of networking and develop skills for networking “up”
- Recognise common networking mistakes many professionals make

Published in: Education, Business, Technology
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  • http://www.booktopia.com.au/some-assembly-required-a-networking-guide-for-women-pb-thom-p-singer/prod9780976009566.html
  • Consider these brands:Consider these brands:
  • What is a personal brand? Authentic, distinct and consistent Experiences and perceptions Your brand (or lack there of) precedes you Adapt, enhance & grow your brand
  • Tangible and Intangible Communication (verbal and non-verbal) Physical appearance Professional experience and technical abilities Demeanour
  • You are judged by the company you keep. Networking is the process of developing and leveraging mutually beneficial relationships. A strong, diverse network is li ske having an army of advocates. Advocates bring access & advice.
  • They establish specific goals and develop achievable strategies that will meet those goals. They blend individuals, organizations & events. They build their network through their network. They create a killer personal tag line. They balance give-and-take in relationships. They consistently follow-up!
  • Answer the question “what do you want to be known for?” Evaluate/update your appearance Leverage your network! Embrace your strengths & address your weaknesses Seek out leadership opportunities Evaluate your brand & your network regularly
  • Reflect Your Success! - Marny Lifshen webinar

    1. 1. Reflect Your Success! Building a Strong Personal Brand and a Powerful Network
    2. 2. Reflect Your Success Suzi Dafnis Australian Businesswomen’s Network
    3. 3. Reflect Your Success Q&A
    4. 4. Reflect Your Success TWITTER Use tag: #abnsuccess Follow along: Suzi is @suzidafnis
    5. 5. Reflect Your Success Marny LifshenMarny Lifshen
    6. 6. Reflect Your Success Marny Lifshen
    7. 7. Reflect Your Success Why do brands matter? Strong brands evoke impressions, feelings and opinions.
    8. 8. Reflect Your Success Understanding personal brands • What is a personal brand? • Authentic, distinct and consistent • Experiences and perceptions • Your brand precedes you • Adapt, enhance and grow
    9. 9. Reflect Your Success Elements of a personal brand: Tangible and Intangible • Communication (verbal and non-verbal) • Physical appearance • Professional experience and technical abilities • Demeanour
    10. 10. Reflect Your Success Why is your network important? • The company you keep • Mutually beneficial relationships • An army of advocates • Access and advice
    11. 11. Reflect Your Success What do the best networkers do?• Goals • Blend • Build • Personal tag line • Give and take • Follow up
    12. 12. Reflect Your Success What can you do starting TOMORROW? • What do you want to be known for? • Evaluate/update • Leverage • Strengths and weaknesses • Leadership opportunities • Evaluate
    13. 13. Reflect Your Success Q&A Use the Question Pane to Ask Your Questions
    14. 14. Reflect Your Success marnylifshencommunications.com
    15. 15. Reflect Your Success THANK YOU Marny Lifshen marnylifshencommunications.com
    16. 16. Reflect Your Success www.abn.org.au Become a member today.

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