Reflect Your Success! - Marny Lifshen webinar

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How can building your personal brand help you achieve your goals? A strong personal brand allows you to network more easily and to connect with more people (and have them connect with you). …

How can building your personal brand help you achieve your goals? A strong personal brand allows you to network more easily and to connect with more people (and have them connect with you).

Join us when Marny Lifshen, author of Some Assembly Required: A Networking Guide for Women presents a new webinar: Reflect Your Success.
Attend the Reflect Your Success webinar and you'll:
- Understand what personal brands really are and how you can build one to help you achieve your goals
- Learn the key elements of personal brands
- Identify specific steps for evaluating and refining our own brands
- Embrace the true power of networking and develop skills for networking “up”
- Recognise common networking mistakes many professionals make

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  • http://www.booktopia.com.au/some-assembly-required-a-networking-guide-for-women-pb-thom-p-singer/prod9780976009566.html
  • Consider these brands:Consider these brands:
  • What is a personal brand? Authentic, distinct and consistent Experiences and perceptions Your brand (or lack there of) precedes you Adapt, enhance & grow your brand
  • Tangible and Intangible Communication (verbal and non-verbal) Physical appearance Professional experience and technical abilities Demeanour
  • You are judged by the company you keep. Networking is the process of developing and leveraging mutually beneficial relationships. A strong, diverse network is li ske having an army of advocates. Advocates bring access & advice.
  • They establish specific goals and develop achievable strategies that will meet those goals. They blend individuals, organizations & events. They build their network through their network. They create a killer personal tag line. They balance give-and-take in relationships. They consistently follow-up!
  • Answer the question “what do you want to be known for?” Evaluate/update your appearance Leverage your network! Embrace your strengths & address your weaknesses Seek out leadership opportunities Evaluate your brand & your network regularly

Transcript

  • 1. Reflect Your Success! Building a Strong Personal Brand and a Powerful Network
  • 2. Reflect Your Success Suzi Dafnis Australian Businesswomen’s Network
  • 3. Reflect Your Success Q&A
  • 4. Reflect Your Success TWITTER Use tag: #abnsuccess Follow along: Suzi is @suzidafnis
  • 5. Reflect Your Success Marny LifshenMarny Lifshen
  • 6. Reflect Your Success Marny Lifshen
  • 7. Reflect Your Success Why do brands matter? Strong brands evoke impressions, feelings and opinions.
  • 8. Reflect Your Success Understanding personal brands • What is a personal brand? • Authentic, distinct and consistent • Experiences and perceptions • Your brand precedes you • Adapt, enhance and grow
  • 9. Reflect Your Success Elements of a personal brand: Tangible and Intangible • Communication (verbal and non-verbal) • Physical appearance • Professional experience and technical abilities • Demeanour
  • 10. Reflect Your Success Why is your network important? • The company you keep • Mutually beneficial relationships • An army of advocates • Access and advice
  • 11. Reflect Your Success What do the best networkers do?• Goals • Blend • Build • Personal tag line • Give and take • Follow up
  • 12. Reflect Your Success What can you do starting TOMORROW? • What do you want to be known for? • Evaluate/update • Leverage • Strengths and weaknesses • Leadership opportunities • Evaluate
  • 13. Reflect Your Success Q&A Use the Question Pane to Ask Your Questions
  • 14. Reflect Your Success marnylifshencommunications.com
  • 15. Reflect Your Success THANK YOU Marny Lifshen marnylifshencommunications.com
  • 16. Reflect Your Success www.abn.org.au Become a member today.