Powerful Storytelling Strategies for Small Business Webinar - Valerie Khoo

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Learn to tell stories that have the power to inspire, motivate, and sell

Storytelling in business is a skill that's rarely taught -- and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will.

Stories foster a deeply human connection, and Valerie Khoo's book Power Stories: The 8 Stories You Must Tell to Build an Epic Business, gives readers the skills they need to master this lost art to make sales and seal deals.

Join us on 14 August 2013 when author Valerie Khoo joins us for a free webinar sponsored by Victoria's Small Business Festival.

The Powerful Storytelling Strategies webinar will look at:
- Why storytelling is the ultimate tool for business success
- The 8 stories that any professional needs to be able to tell
- Proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
- Real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive.

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  • Introduction Thanks Phil and Neil Asked to present on HOW we USE social media. How other small businesses may use it We are: National, Small business, Distance is an issue, SOHO clients - lack of resources especially time. Been online for a long time.
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Powerful Storytelling Strategies for Small Business Webinar - Valerie Khoo

    1. 1. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell
    2. 2. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Cat Matson Webinar Host
    3. 3. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Victoria’s Small Business Festival runs from 1–31 August with hundreds of low-cost and free events throughout Melbourne and regional Victoria. business.vic.gov.au/festival
    4. 4. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Q&A
    5. 5. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell TWITTER Use tag: #abnstory #VicBizFest Follow along: Cat @catmatson Valerie @valeriekhoo Suzi @suzidafnis
    6. 6. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell
    7. 7. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Valerie Khoo Founder, Australian Writers' Centre
    8. 8. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Data. Logic. Vs STORY
    9. 9. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell The Entrepreneur’s Story vs The Hero’s Story
    10. 10. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Your PASSION story Spark Flame FIRE
    11. 11. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Your BUSINESS story
    12. 12. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Your CUSTOMER story
    13. 13. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Your PITCH story
    14. 14. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Your PRODUCT story
    15. 15. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Your LEADER’S story
    16. 16. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Your MEDIA story
    17. 17. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Poll Which of these stories are you most keen to improve and/or tell? •Passion story •Business story •Customer story •Product story •Leader’s story
    18. 18. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell VALERIE KHOO www.writerscentre.com.au @valeriekhoo Q&A
    19. 19. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Upcoming Events 21 August 28 August
    20. 20. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Thank you VALERIE KHOO www.writerscentre.com.au @valeriekhoo
    21. 21. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Victoria’s Small Business Festival runs from 1–31 August with hundreds of low-cost and free events throughout Melbourne and regional Victoria. business.vic.gov.au/festival
    22. 22. Powerful Storytelling Strategies for Small Business Learn to tell stories that have the power to inspire, motivate, and sell Become a member today. www.abn.org.au

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