The saying ‘a picture says a thousand words’ is an old cliche. The fact remains, however, that the effective use of images in your online communications and social media can multiply the traction your posts get, encourage sharing of your content and lead to the acquisition of new customers.
The effective use of images, which can take the form of photos, graphics, charts, illustrations and infographics, has seen many small businesses reap the rewards of more website traffic, more engagement (including more Facebook likes) and a boost in response rates.
Part of the Social Media for Small Business Series, the Picture Power webinar looks at:
What pictures will best market your business (and where to get them)
How to use images to share ideas and create buzz about your business
Are Instagram or Pinterest useful tools for your type of business
Ways to spruce up your website through the right image choices
Which images ‘kill’ the experience customers have of your website and social networks
Tips for photography — beginners can have success with just these few guidelines
How some small businesses are powering ahead through the use of pictures
Where to post your images to get the best return on investment
What makes a successful Infographic
When text beats images for engagement