Picture Power Webinar with Scott Emmick

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The saying ‘a picture says a thousand words’ is an old cliche. The fact remains, however, that the effective use of images in your online communications and social media can multiply the traction your posts get, encourage sharing of your content and lead to the acquisition of new customers.

The effective use of images, which can take the form of photos, graphics, charts, illustrations and infographics, has seen many small businesses reap the rewards of more website traffic, more engagement (including more Facebook likes) and a boost in response rates.

Part of the Social Media for Small Business Series, the Picture Power webinar looks at:

What pictures will best market your business (and where to get them)
How to use images to share ideas and create buzz about your business
Are Instagram or Pinterest useful tools for your type of business
Ways to spruce up your website through the right image choices
Which images ‘kill’ the experience customers have of your website and social networks
Tips for photography — beginners can have success with just these few guidelines
How some small businesses are powering ahead through the use of pictures
Where to post your images to get the best return on investment
What makes a successful Infographic
When text beats images for engagement

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Picture Power Webinar with Scott Emmick

  1. 1. Picture Power Social Media for Small Business Webinar Series SUZI DAFNIS Australian Businesswomen’s Network
  2. 2. Picture Power Social Media for Small Business Webinar Series Twitter Use tag: #abnpicture Follow along: @suzidafnis
  3. 3. Picture Power Social Media for Small Business Webinar Series SCOTT EMMICK Multimedia Content Creator/Manager
  4. 4. Picture Power Social Media for Small Business Webinar Series Poll Which social media platforms are you currently using? 1.  Facebook 2.  Twitter 3.  Pinterest 4.  Blog 5.  Instagram 6.  YouTube
  5. 5. A Word About Tools
  6. 6. Christmas Wish List It’s not about the tool. It’s what we see.
  7. 7. The Best Camera
  8. 8. A Word About Tools
  9. 9. Mnemonic Device #1: Leverage Got fans? Use them!
  10. 10. Picture Power Social Media for Small Business Webinar Series Royalty Free Stock Images
  11. 11. Picture Power Social Media for Small Business Webinar Series Sharing Internet Content
  12. 12. Playing in the Sandbox Learning to do-it-yourself.
  13. 13. Picture Power Social Media for Small Business Webinar Series Knowledge is Power Rules of Composition
  14. 14. Picture Power Social Media for Small Business Webinar Series Rule of Thirds
  15. 15. Picture Power Social Media for Small Business Webinar Series Balance
  16. 16. Picture Power Social Media for Small Business Webinar Series Leading the Eye
  17. 17. Picture Power Social Media for Small Business Webinar Series Symmetry. Texture. Pattern.
  18. 18. Picture Power Social Media for Small Business Webinar Series Eliminating Distraction. Background.
  19. 19. Picture Power Social Media for Small Business Webinar Series Depth. Depth of Field.
  20. 20. Picture Power Social Media for Small Business Webinar Series Being a Voyeur
  21. 21. Picture Power Social Media for Small Business Webinar Series Remember This It all starts with a lens. Megapixels are a marketing gimic. Use the maximum potential of your camera. Scale down. Never scale up." Throw out blurry photos. Sharpen your images a bit. Crop Images as needed.
  22. 22. Picture Power Social Media for Small Business Webinar Series Latitude and it’s Limitations What can we expect from the camera?
  23. 23. Picture Power Social Media for Small Business Webinar Series Stops of Latitude Human Eye (14 Stops) Latitude of a Canon 5D mkiii (9 Stops) Latitude of the iPhone (~7-8 Stops)
  24. 24. Picture Power Social Media for Small Business Webinar Series 1-2 Stops Underexposed
  25. 25. Picture Power Social Media for Small Business Webinar Series Recommended Exposure
  26. 26. Picture Power Social Media for Small Business Webinar Series 1-2 Stops Overexposed
  27. 27. Mnemonic Device #2: Always Be Shooting.
  28. 28. Mnemonic Device #3: F.F.F.
  29. 29. Picture Power Social Media for Small Business Webinar Series Fixing it in Post Two apps to kill it! Edit Messaging
  30. 30. Interface App: Snapseed
  31. 31. Before
  32. 32. After
  33. 33. Embedded Messaging www.melanieduncan.com - Business Trainer
  34. 34. Picture Power Social Media for Small Business Webinar Series Text as Image
  35. 35. Picture Power Social Media for Small Business Webinar Series The Power of Mentors Study the Masters Robert L. Surtees - Ben Hur Vittorio Storaro - The Last Emperor Freddie Young - Lawrence Of Arabia Gregg Toland - Citizen Kane
  36. 36. Picture Power Social Media for Small Business Webinar Series Tension: Foreground/Background Citizen Kane: Gregg Toland
  37. 37. Picture Power Social Media for Small Business Webinar Series Leading the Eye Ben Hur: Robert L. Surtees
  38. 38. Picture Power Social Media for Small Business Webinar Series The Power of Your Image Your Image on Social Media
  39. 39. Picture Power Social Media for Small Business Webinar Series LinkedIn By the Numbers •  Your photo should be square. •  Ideal pixel size for your image: 200 x 200 to 500 x 500.
  40. 40. Picture Power Social Media for Small Business Webinar Series LinkedIn
  41. 41. Picture Power Social Media for Small Business Webinar Series facebook By the Numbers •  Cover Images: 851 x 315 •  Profile Picture: 160 x 160 Upload 180 x 180
  42. 42. Picture Power Social Media for Small Business Webinar Series Promote Your Fans Facebook Cover Images: Breaking all the rules.
  43. 43. Picture Power Social Media for Small Business Webinar Series Facebook Cover Images www.facebook.com/PagesSizesDimensions
  44. 44. Picture Power Social Media for Small Business Webinar Series Facebook Event Images www.facebook.com/PagesSizesDimensions
  45. 45. Picture Power Social Media for Small Business Webinar Series Twitter: By the Numbers
  46. 46. Picture Power Social Media for Small Business Webinar Series Social Power
  47. 47. Picture Power Social Media for Small Business Webinar Series Social Media Sizing Cheat Sheet www.lunametrics.com
  48. 48. Picture Power Social Media for Small Business Webinar Series The Power of Pinterest 48.7 million users.
  49. 49. Picture Power Social Media for Small Business Webinar Series 5 Pinterest Strategies 1. Set up a Pinterest business account. 2. Check Pinterest analytics regularly. 3. Make your website ‘pinable’. 4. Get the ‘goodies’. 5. Know your audience.
  50. 50. Picture Power Social Media for Small Business Webinar Series http://business.pinterest.com/widget-builder/
  51. 51. Picture Power Social Media for Small Business Webinar Series http://business.pinterest.com/widget-builder/
  52. 52. Picture Power Social Media for Small Business Webinar Series Pinterest: An Infographic
  53. 53. Picture Power Social Media for Small Business Webinar Series
  54. 54. Picture Power Social Media for Small Business Webinar Series The Power of Facebook The selective timeline Increase engagement on Facebook by 40% 53% more Likes, 104% more comments 84% more click-throughs
  55. 55. Picture Power Social Media for Small Business Webinar Series An Inspiring Quote Over 1,000 Reached. 71 Likes, 12 Shares.
  56. 56. Picture Power Social Media for Small Business Webinar Series Upcoming Event Image: Free Pass Offer 3,566 Reached, 181 Clicks.
  57. 57. Picture Power Social Media for Small Business Webinar Series Image Another User’s Post Over 1,000 Reached. 85 Clicks.
  58. 58. Picture Power Social Media for Small Business Webinar Series The Power of Instagram 90 Million monthly active users. 40 Million images per day.
  59. 59. Picture Power Social Media for Small Business Webinar Series Nordstrom
  60. 60. Picture Power Social Media for Small Business Webinar Series Barneys New York
  61. 61. Picture Power Social Media for Small Business Webinar Series Lululemon
  62. 62. Picture Power Social Media for Small Business Webinar Series Case Study Jen Bishop
  63. 63. Picture Power Social Media for Small Business Webinar Series Image Strategy The Interiors Addict Website Traffic Build Community Sponsorship/Monetisation
  64. 64. Picture Power Social Media for Small Business Webinar Series Instagram
  65. 65. Picture Power Social Media for Small Business Webinar Series Instagram
  66. 66. Picture Power Social Media for Small Business Webinar Series theinteriorsaddict.com/win-with-paint-place-in-7-vignettes-october
  67. 67. Picture Power Social Media for Small Business Webinar Series Pinterest
  68. 68. Picture Power Social Media for Small Business Webinar Series Pinterest
  69. 69. Picture Power Social Media for Small Business Webinar Series Facebook
  70. 70. Picture Power Social Media for Small Business Webinar Series Facebook
  71. 71. Picture Power Social Media for Small Business Webinar Series Webpage
  72. 72. Picture Power Social Media for Small Business Webinar Series The Interiors Addict
  73. 73. Picture Power Social Media for Small Business Webinar Series Poll Which of the following do you want to take action on? 1.  Better equipment/skills for photography 2.  Use a new platform (e.g. Instagram or Pinterest) 3.  Use new tools to edit/improve my images 4.  Increase use of images across all platforms 5.  Use images to drive other business goals
  74. 74. Picture Power Social Media for Small Business Webinar Series Q&A
  75. 75. Picture Power Social Media for Small Business Webinar Series SCOTT EMMICK SUZI DAFNIS
  76. 76. Picture Power Social Media for Small Business Webinar Series SCOTT EMMICK Multimedia Content Creator/Manager
  77. 77. Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach " women the skills to " start, manage and " grow a business. Discover the benefits" of membership!

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