Online Business Boosters with Valerie Khoo Webinar


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Get Strategic
Essential steps to plan, build and measure the success of your business strategy.

Whether you’re just starting out in business, or are an experienced businesswoman, a good strategy is essential to your business success. Susan Wareham McGrath will take us through the essential steps to plan, build and measure the success of your business strategy in the Get Strategic webinar.

Here's what is covered:

What is strategy?
The three fundamental strategic questions
Environmental scanning and research
Planning and goal setting
Performance indicators and measures.

For more great webinars, check our website.

Published in: Education
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  • Welcome. Started actively in October 2008. Have 1600 followers but rank in top 4% of Twitter users in the world. More and more being asked to speak about Twitter as a business tool. Asked by members to present something on Twitter. My goal today is to have it be practical and useful for you. Using hash tag #abn for today’s session.
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  • Online Business Boosters with Valerie Khoo Webinar

    1. 1. How to get powerful results with online communication Online Business Boosters
    2. 2. Stella De Zotti Australian Businesswomen’s Network
    3. 3. Suzi Dafnis Australian Businesswomen’s Network
    4. 4. <ul><li>Sponsored by </li></ul>GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever.
    5. 5. Valerie Khoo Sydney Writers’ Centre
    6. 6.
    7. 7. Your Website <ul><li>Your website is the foundation for growing your tribe </li></ul>Informational website Squeeze page
    8. 10. Your Website <ul><li>Easy to navigate - lead your customer wherever possible </li></ul><ul><li>Search engine optimised </li></ul><ul><li>No unnecessary flash </li></ul><ul><li>No unnecessary intros </li></ul><ul><li>Clean and fresh </li></ul>
    9. 11. Your Website <ul><li>You MUST have an opt-in opportunity on every page </li></ul><ul><li>Capture leads - this is how you grow your tribe </li></ul>
    10. 12. How do you capture leads? <ul><li>Newsletter </li></ul><ul><li>Ebook </li></ul><ul><li>Free E-report </li></ul><ul><li>Article </li></ul><ul><li>Voucher </li></ul><ul><li>Free lessons </li></ul><ul><li>CDs </li></ul><ul><li>What can YOU think of? </li></ul>
    11. 13. <ul><li>Connect with your tribe </li></ul><ul><li>Why? </li></ul>
    12. 14. 2. Connect with your tribe <ul><li>What’s one of the most powerful tools you can use to connect with your tribe? </li></ul><ul><li>The humble email newsletter </li></ul><ul><li>When done well, your newsletter can be a revenue-generating machine </li></ul>
    13. 15. Email Newsletter <ul><li>What is it? </li></ul><ul><li>Why is it good? </li></ul><ul><li>People choose to be on it and expect to receive it from you </li></ul><ul><li>Direct line of communication </li></ul><ul><li>Unlike a blog - it’s push, not pull </li></ul><ul><li>Powerful marketing vehicle </li></ul>
    14. 17. 5 Rules: Email newsletters <ul><li>Inject your personality into it </li></ul><ul><li>Be generous and give truly useful info </li></ul><ul><li>About your business </li></ul><ul><li>Sell your products and services </li></ul><ul><li>Regular schedule </li></ul>
    15. 18. Why blog? <ul><li>It’s easy </li></ul><ul><li>A blog showcases your expertise (niche) </li></ul><ul><li>Opinions about hot topics </li></ul><ul><li>Case studies / Customer successes </li></ul><ul><li>Answers people are looking for </li></ul><ul><li>It generates traffic (5 pages vs 100s of pages) </li></ul>
    16. 20. Blog Rules <ul><li>Is it a leads capturing machine? Give people chance to opt-in </li></ul><ul><li>Don’t be afraid to have an opinion - your chance to position yourself as a leader </li></ul><ul><li>Regular posts </li></ul><ul><li>What if you don’t want to blog? </li></ul>
    17. 21. Social media <ul><li>At the very least … </li></ul><ul><li>Create a profile with your name on Twitter, Facebook, LinkedIn, etc NOW </li></ul><ul><li>Where does your tribe connect? Have a presence THERE! </li></ul>
    18. 22. Facebook <ul><li>Personal Facebook page eg </li></ul><ul><li>Fan page eg. </li></ul>
    19. 25. LinkedIn <ul><li>Create an interesting profile - don’t just whack up your resume. You are in control. </li></ul><ul><li>But don’t lie! </li></ul><ul><li>Change your status frequently </li></ul><ul><li>Ask and answer questions to gain visibility </li></ul><ul><li>Suggest connections to people </li></ul>
    20. 26. LinkedIn <ul><li>Join relevant groups and post regularly </li></ul><ul><li>Start groups about your area of expertise </li></ul><ul><li>Give people recommendations (gain visibility) </li></ul><ul><li>If you find LinkedIn works for you, use it on your business card an email signature </li></ul>
    21. 27. <ul><li>Create a community of “followers” </li></ul><ul><li>Micro-blogging platform - Update followers on what you are up to - Share useful links - Make announcements - Generate conversation - Connect with like-minded people - Connect with prospects - Connect with possible suppliers </li></ul>
    22. 29. 3. Sell to your tribe <ul><li>The right sales language is vital </li></ul><ul><li>Write magnetic headlines (people are skimmers) </li></ul><ul><li>Remember to make an offer </li></ul><ul><li>Provide an incentive to buy NOW. </li></ul>
    23. 30. Entrepreneurial Wisdom <ul><li>“ For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough.” </li></ul><ul><li>- Zig Ziglar </li></ul>
    24. 31. Automate your marketing <ul><ul><li>After customers purchase a particular product/service, schedule an email at an appropriate later date (or immediately) upselling to the next most logical product. </li></ul></ul><ul><ul><li>Plan this. Be strategic. </li></ul></ul>
    25. 32.
    26. 33. Thank you <ul><li>For more information: </li></ul><ul><li>Online Business Booster Bootcamp with Valerie Khoo Tuesday 24 November 2009 </li></ul><ul><li>Early bird price for ABN friends only: </li></ul><ul><li>Usual price: $695 ABN price: $495 If you book before Friday 25 September 2009. </li></ul><ul><li>(USE PROMO CODE: OBBBABN09 to get your special price) </li></ul><ul><li> </li></ul>
    27. 34. Question Time
    28. 35. <ul><li>Sponsored by </li></ul>GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever.
    29. 36. <ul><li>Join the Australian Businesswomen’s Network Forums </li></ul><ul><ul><li> </li></ul></ul><ul><li>MeetUp </li></ul><ul><ul><li>To discuss the points in this webinar </li></ul></ul><ul><li>Membership </li></ul>Next Steps
    30. 37. Login here
    31. 38. MeetUps
    32. 39. New Online Member Directory <ul><li>More opportunities for promotion, networking and doing business </li></ul><ul><li>New fields including links to your Social Networks </li></ul><ul><li>Improved search functionality </li></ul><ul><li>Prominent featured member opportunities </li></ul><ul><li>and much more </li></ul>
    33. 40. Join Now <ul><li>New levels of membership </li></ul><ul><li>New online Member Business Directory </li></ul><ul><li>New Women in Business Forums </li></ul><ul><li>No tricks, no traps membership </li></ul><ul><li>Save thousands of dollars on business products and services </li></ul><ul><li>and much more </li></ul>
    34. 41. <ul><ul><li>Develop effective strategic marketing and set your business apart. </li></ul></ul><ul><ul><li>Developing marketing strategy is no easy task. Creating a stand-out brand is no easy task. Find out how at our Marketing Strategy for Small Business webinar. </li></ul></ul><ul><ul><li>16 September – 10.30am AEST </li></ul></ul><ul><ul><li>Growth Members $0 – FREE Start Up Members $39 Non-Members $59 </li></ul></ul>Marketing Strategy for Small Business