• Save
Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis
Upcoming SlideShare
Loading in...5
×
 

Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis

on

  • 913 views

If you communicate to clients through social media posts, a great opportunity exists for you to use multimedia in social media to engage, entertain and convert more customers. ...

If you communicate to clients through social media posts, a great opportunity exists for you to use multimedia in social media to engage, entertain and convert more customers.

Meet your clients right where they spend time — in front of their computers and mobile devices on social networks.

Learn how multimedia and new media channels (podcasts, video, webinars and more) can increase engagement and boost your social media results.

WATCH NOW: Watch the recording of this webinar now at http://www.abn.org.au/events

Understand also:
-How to use multimedia to launch new products or services
-Why educating your clients can boost your bottom line
-Ways to easily build your profile and establish your authority
-Tips for generating leads and traffic with multimedia
-Multimedia strategies for both product and service businesses
-Which multimedia tools will best support your business goals
-When the benefits of multimedia exceed the costs (in time and money)

You'll discover:
- Podcasting — Learn how your business can benefit from it’s own ‘radio show’ and why podcasts are the new way to give people an insight into your business and position you as an authority in your industry.
- Video Marketing — While you may not want to be a YouTube star, there are ways to integrate video into your marketing so that you reach more potential clients through the power of social media. Video is powerful because it combines face AND voice and you can now create professional videos that ‘pack a punch’. We’ll show you how small businesses are doing just that - many without ever getting in front of a camera.
- Photo Sharing — Sharing images gives your business a real face. And, whether you offer a product or service, the right use of images in your social media can give people a behind the scenes look at your business, build interest in your products and services and make your social media efforts reach further and produce better results.
- Webinars — Not traditionally thought of as a social tool, webinars are one of THE best ways to engage your client in conversation and to spark discussion about your products and services.
- Integrating multimedia into your social media - Through practical application and small business examples, we’ll help you understand where to start and which multimedia tools can work for your business, just as they are for millions of small businesses around the world.

Statistics

Views

Total Views
913
Views on SlideShare
913
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis Presentation Transcript

  • Multimedia for Social Media Success Social Media for Small Business Webinar Series SUZI DAFNIS Australian Businesswomen’s Network
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Q&A
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series TWITTER Use tag: #abnmedia Follow along: @suzidafnis
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series SCOTT EMMICK Multimedia Content Creator/Manager
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Poll Which of the following media to you currently use? 1. Images 2. Text 3. Video 4. Audio 5. Webinars
  • What does a rock have to do with it? A thousand words in any language. Canyonlands National Park
  • America Online (AOL) – Circa 1998 What was once a novelty, has become a thorn in our side. The Story of AOL Mail
  • Fast Forward: 2013 menspsychology.com
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Strategy Drive traffic to your site or blog. Optimise your images. Make it Quality. Make it Shareable.
  • Hashtags Concise Titles Alt Tags
  • Hashtags #uniqueisbetter #companyname #promoname
  • Image Titles 70 Characters or Less Primary & Secondary Keyword Company Name
  • Alt Tags Used to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered.
  • Content Quality Make it Quality Lead with Your Story Make it Sharable
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Multimedia Content Leveraging Existing Content Creating Content Publishing Content
  • Leveraging Content Leveraging Social Media to Create Stories Around Your Brand App: Storify
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Storify Editor Search social channels for quotes, images, videos etc.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Twitter Post Retweets and Favorites are updated in real-time. Interact in real-time.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Instagram Post Hashtags, URLs and Users are all automatically linked.
  • And Some Apps to Get You There
  • Content Creation Choose a Why." Decide What medium will work best." How will you do it?
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Instagram Shoot Snapseed Edit Photography Over Messaging
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Instagram
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Looks Like an Ordinary Photo Authenticity and Transparency - October 2010
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Snapseed
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Interface App: Snapseed
  • Before
  • After
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Over
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Employee Spotlight Brand: Lululemon
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Promotional Campaigns Brand: Lululemon
  • Service Provider www.melanieduncan.com - Business Trainer
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Auphonic Podcasting
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series What is it? Record and Upload on the Go Publishing: Soundcloud and YouTube
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series + Record. = Edit. Podcast. Publish. Record. Edit. Publish.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Record High Quality Audio Example: Apogee Mic Record. Edit. Publish.
  • Simple Tips Use a tripod. Use a microphone. Don’t narrate while shooting. Don’t worry about cutting off heads.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Cinch Video Video
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Shoot. Trim. Arrange. Publish. Shoot. Trim. Arrange. Publish.
  • Publishing Your Content Social Media Platforms and their Strengths.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Publishing Google owns it. SEO priority. Embeddable.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Publishing 90 Million monthly active users. 40 Million images per day. Facebook, Twitter, Flickr, Tumblr and Foursquare.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Publishing Increase engagement on Facebook by 40%. 53% more Likes, 104% more comments. 84% more click-throughs.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Promote Your Fans Facebook Cover Images: Breaking all the rules.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Describe Your Product Facebook Cover Images: Breaking all the rules.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Highlight Your People Facebook Cover Images: Breaking all the rules.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Showcase Upcoming Events Facebook Cover Images: Breaking all the rules.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Feature Testimonials Facebook Cover Images: Breaking all the rules.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Build an eMail List Facebook Cover Images: Breaking all the rules.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Facebook Cover Images Sell your product. Announce a contest. Be seasonal. Brand yourself.
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Case Study Australian Businesswomen’s Network
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series + iStock.com Images
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Podcasts
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Website eNewsletter Facebook Website Blog
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Video
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Webinars Webinars Store
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Text
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Q&A
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series SCOTT EMMICK SUZI DAFNIS
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Poll Which of the following media presents the best opportunity for you and your business? 1. Images 2. Text 3. Video 4. Audio 5. Webinars
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series Coming Up Picture Power
  • Multimedia for Social Media Success Social Media for Small Business Webinar Series SCOTT EMMICK Multimedia Content Creator/Manager
  • Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach " women the skills to " start, manage and " grow a business. Discover the benefits" of membership!