Masterclass: Powerful PR Strategies with Kerry McDuling

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Powerful PR Strategies, a new masterclass presented by Australian Businesswomen's Network member, Kerry McDuling of McDuling PR, looks at how to use public relations and publicity to generate exposure …

Powerful PR Strategies, a new masterclass presented by Australian Businesswomen's Network member, Kerry McDuling of McDuling PR, looks at how to use public relations and publicity to generate exposure for your business and your brand.

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  • 1. MasterClass: Powerful PR StrategiesPowerfulPR Strategies Masterclass: Powerful PR Strategies
  • 2. MasterClass: Powerful PR StrategiesSuzi DafnisAustralian Businesswomen’s Network
  • 3. MasterClass: Powerful PR Strategies Q&A
  • 4. MasterClass: Powerful PR StrategiesTWITTERUse tag: #abnmasterFollow along at:Suzi: @suzidafnisKerry: @KerryMMcDuling
  • 5. MasterClass: Powerful PR Strategies
  • 6. MasterClass: Powerful PR StrategiesKerry McDulingMcDulingPR/StratosphereMe
  • 7. MasterClass: Powerful PR Strategies What is News?• Has Impact• Is Controversial• Is Timely• Offers a Positive Outcome/Solution• Offers New Research/Surveys
  • 8. MasterClass: Powerful PR Strategies Contacting the Media• Determine your desired audience• What media do they access?• Make contact with relevant journalist• Journalist Database – Your personal goldmine
  • 9. MasterClass: Powerful PR StrategiesMedia Release: What to include• Business name and logo• Your contact details• The date• Attention-grabbing heading
  • 10. MasterClass: Powerful PR StrategiesMedia Release: What to include• News formatted into short paragraphs with most interesting summarised in first paragraph• Final check for spelling and grammar• Answer: WHO, WHAT, WHEN, WHERE, HOW
  • 11. MasterClass: Powerful PR Strategies Being Available for Contact•Remember – journalists work ondeadline•Provide your contact details and beavailable on them•Return calls immediately•Respond promptly to emails•Be ready with high res images
  • 12. MasterClass: Powerful PR Strategies Fatal Media Mistakes• Mentioning advertising• Sending large attachments• Phoning every second day• Not being available for photo/interview
  • 13. MasterClass: Powerful PR Strategies Your PR Plan• Include publicity as part of your regular business plan – not a magic bullet• Plan months ahead re ideas• Delegate the task to someone with time, resources, passion
  • 14. MasterClass: Powerful PR Strategies Case Study - CareFlight
  • 15. MasterClass: Powerful PR Strategies Case Study - VA Search www.vasearch.com.au
  • 16. MasterClass: Powerful PR Strategies Q&AUse the Question Pane to Ask Your Questions
  • 17. MasterClass: Powerful PR StrategiesKerry McDulingMcDulingPR/StratosphereMe
  • 18. MasterClass: Powerful PR Strategies www.abn.org.au
  • 19. MasterClass: Powerful PR Strategies www.abn.org.au/membership
  • 20. MasterClass: Powerful PR Strategies Free for Premium Members 18 September 10.30am – 11.30am AEST
  • 21. MasterClass: Powerful PR StrategiesKerry McDuling www.mcdulingpr.com.au www.stratosphereme.com /@KerryMMcDuling /StratosphereMe /KerryMcDuling
  • 22. MasterClass: Powerful PR Strategies