MasterClass: Powerful PR StrategiesPowerfulPR Strategies                             Masterclass:                         ...
MasterClass: Powerful PR StrategiesSuzi DafnisAustralian Businesswomen’s Network
MasterClass: Powerful PR Strategies                          Q&A
MasterClass: Powerful PR StrategiesTWITTERUse tag:   #abnmasterFollow along at:Suzi: @suzidafnisKerry: @KerryMMcDuling
MasterClass: Powerful PR Strategies
MasterClass: Powerful PR StrategiesKerry McDulingMcDulingPR/StratosphereMe
MasterClass: Powerful PR Strategies              What is News?• Has Impact• Is Controversial• Is Timely• Offers a Positive...
MasterClass: Powerful PR Strategies        Contacting the Media• Determine your desired audience• What media do they acces...
MasterClass: Powerful PR StrategiesMedia Release: What to include• Business name and logo• Your contact details• The date•...
MasterClass: Powerful PR StrategiesMedia Release: What to include• News formatted into short paragraphs  with most interes...
MasterClass: Powerful PR Strategies Being Available for Contact•Remember – journalists work ondeadline•Provide your contac...
MasterClass: Powerful PR Strategies        Fatal Media Mistakes• Mentioning advertising• Sending large attachments• Phonin...
MasterClass: Powerful PR Strategies                Your PR Plan• Include publicity as part of your regular  business plan ...
MasterClass: Powerful PR Strategies     Case Study - CareFlight
MasterClass: Powerful PR Strategies     Case Study - VA Search       www.vasearch.com.au
MasterClass: Powerful PR Strategies                       Q&AUse the Question Pane to Ask Your Questions
MasterClass: Powerful PR StrategiesKerry McDulingMcDulingPR/StratosphereMe
MasterClass: Powerful PR Strategies                  www.abn.org.au
MasterClass: Powerful PR Strategies         www.abn.org.au/membership
MasterClass: Powerful PR Strategies                                      Free for Premium                                 ...
MasterClass: Powerful PR StrategiesKerry McDuling  www.mcdulingpr.com.au www.stratosphereme.com      /@KerryMMcDuling     ...
MasterClass: Powerful PR Strategies
Upcoming SlideShare
Loading in...5
×

Masterclass: Powerful PR Strategies with Kerry McDuling

735

Published on

Powerful PR Strategies, a new masterclass presented by Australian Businesswomen's Network member, Kerry McDuling of McDuling PR, looks at how to use public relations and publicity to generate exposure for your business and your brand.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
735
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Masterclass: Powerful PR Strategies with Kerry McDuling

  1. 1. MasterClass: Powerful PR StrategiesPowerfulPR Strategies Masterclass: Powerful PR Strategies
  2. 2. MasterClass: Powerful PR StrategiesSuzi DafnisAustralian Businesswomen’s Network
  3. 3. MasterClass: Powerful PR Strategies Q&A
  4. 4. MasterClass: Powerful PR StrategiesTWITTERUse tag: #abnmasterFollow along at:Suzi: @suzidafnisKerry: @KerryMMcDuling
  5. 5. MasterClass: Powerful PR Strategies
  6. 6. MasterClass: Powerful PR StrategiesKerry McDulingMcDulingPR/StratosphereMe
  7. 7. MasterClass: Powerful PR Strategies What is News?• Has Impact• Is Controversial• Is Timely• Offers a Positive Outcome/Solution• Offers New Research/Surveys
  8. 8. MasterClass: Powerful PR Strategies Contacting the Media• Determine your desired audience• What media do they access?• Make contact with relevant journalist• Journalist Database – Your personal goldmine
  9. 9. MasterClass: Powerful PR StrategiesMedia Release: What to include• Business name and logo• Your contact details• The date• Attention-grabbing heading
  10. 10. MasterClass: Powerful PR StrategiesMedia Release: What to include• News formatted into short paragraphs with most interesting summarised in first paragraph• Final check for spelling and grammar• Answer: WHO, WHAT, WHEN, WHERE, HOW
  11. 11. MasterClass: Powerful PR Strategies Being Available for Contact•Remember – journalists work ondeadline•Provide your contact details and beavailable on them•Return calls immediately•Respond promptly to emails•Be ready with high res images
  12. 12. MasterClass: Powerful PR Strategies Fatal Media Mistakes• Mentioning advertising• Sending large attachments• Phoning every second day• Not being available for photo/interview
  13. 13. MasterClass: Powerful PR Strategies Your PR Plan• Include publicity as part of your regular business plan – not a magic bullet• Plan months ahead re ideas• Delegate the task to someone with time, resources, passion
  14. 14. MasterClass: Powerful PR Strategies Case Study - CareFlight
  15. 15. MasterClass: Powerful PR Strategies Case Study - VA Search www.vasearch.com.au
  16. 16. MasterClass: Powerful PR Strategies Q&AUse the Question Pane to Ask Your Questions
  17. 17. MasterClass: Powerful PR StrategiesKerry McDulingMcDulingPR/StratosphereMe
  18. 18. MasterClass: Powerful PR Strategies www.abn.org.au
  19. 19. MasterClass: Powerful PR Strategies www.abn.org.au/membership
  20. 20. MasterClass: Powerful PR Strategies Free for Premium Members 18 September 10.30am – 11.30am AEST
  21. 21. MasterClass: Powerful PR StrategiesKerry McDuling www.mcdulingpr.com.au www.stratosphereme.com /@KerryMMcDuling /StratosphereMe /KerryMcDuling
  22. 22. MasterClass: Powerful PR Strategies

×