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Masterclass: Effective Website Copy

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Is your website underperforming, but you don't know why? Could it be that the copy on your site is not effective in reaching your business goals, but you're not sure what changes to make? ...

Is your website underperforming, but you don't know why? Could it be that the copy on your site is not effective in reaching your business goals, but you're not sure what changes to make?

This Masterclass on Effective Website Copy is perfect for any business owner who knows their website could have more oomph -- but isn't sure where and how.

By reviewing three member websites, Belinda Weaver of Copywrite Matters will show you:

The copywriting "must haves" on your website
How to make your web-copy more readable and engaging
How to improve your appeal to search engines (without compromising your brand)
What your website copywriting might be missing to help you convert customers
Where you can cut the fat from your web-copy to keep your reader interested
Belinda won't cover website design specifically, though she may make a few suggestions. Just don't tell your web developer they came from a copywriter!

Submit Your Website for Review
If you would like your website to be reviewed during the live webinar, complete the form below.

NOTE: While Belinda will only be reviewing a small number of websites, business owners will be able to pick up excellent copywriting tips to help them improve the performance of their website.

The best advice will come from reviewing websites that aren't performing. For example, if they are not getting the amount of enquires/leads wanted, but the owner doesn't really know why. The critiques will not be "tear-em-down" or rude, but the owner should have an open-mind and be prepared to listen to some constructive advice on copywriting.
What is a Masterclass?
Masterclasses are small-group sessions that focus on specific member issues and offer practical advice in a hands-on way. Masterclasses are one of the many benefits of Growth Membership and are often conducted by other Growth members who are experts in an area that is needed and wanted.

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    Masterclass: Effective Website Copy Masterclass: Effective Website Copy Presentation Transcript

    • Masterclass Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy Suzi DafnisAustralian Businesswomen’s Network
    • Masterclass: Effective Website Copy Q&A
    • Masterclass: Effective Website CopyTWITTERUse tag: #abnmasterNOT ON TWITTER?search.twitter.comFollow along at @suzidafnisBelinda: @copywritemattrs
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website CopyBelinda Weaver
    • Masterclass: Effective Website CopyStages of the Copywriting Health CheckTIER 1 : General site checksDoes your site have all the pages it needs to be credible?TIER 2 : Every page essentialsDoes each page connect with and motivate the reader?TIER 3 : Language and readabilityAre your key marketing messages clear?
    • Masterclass: Effective Website CopyWebsite 1: TRIO MarketingWebsite 2: DBS SolutionsWebsite 3: Splash Fashion
    • Masterclass: Effective Website Copy Let’s get into it …
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy
    • Masterclass: Effective Website Copy Website Copywriting Checklist:  Spend time working out your simple truth  It’s all about you – not we/me/I  Know your audience – speak their language  Dig deep to the benefits you offer  Write like you speak – conversational = engaging Always include a headline and a call to action  Make your headline benefit focused and specific  Spell check!  Don’t forget the search engines – use your keywords
    • Masterclass: Effective Website Copy Q&AUse the Question Pane to Ask Your Questions
    • Masterclass: Effective Website CopyBelinda Weaver
    • NEW – ONLINE TRAINING 24/7 www.abn.org.au/store
    • Thank youBelinda Weaverwww.copywritematters.com.au @copywritemattrs /copywritematters /copywritematters /belindaweaver
    • Masterclass: Effective Website Copy Membership Special www.abn.org.au