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Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
Marketing Plan Design
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Transcript

  • 1. How to create a blueprint for powerful marketing tactics Marketing Plan Design
  • 2. Stella De Zotti Australian Businesswomen’s Network
  • 3. Cheryl Hayman Hayman Strategy
  • 4. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  • 5. Anne Sorensen Marketing Is Us
  • 6. Today
    • The Three W’s
    • How
    • Key Elements:
    • Technology & Customer Focus
  • 7. What is a marketing plan? What is a marketing plan? Image Credit: http://www.freedigitalphotos.net
  • 8. Benefits Image credit: Francesco Marino http://www.freedigitalphotos.net/images/view_photog.php?photogid=809
  • 9.
    • Part 1 – The Situation
    • Part 2 – Strategies
    The Design Image Credit: Suat Eman http://www.freedigitalphotos.net/images/view_photog.php?photogid=151
  • 10.
    • Business Overview
    • Market – size, trends
    • Market Segmentation
    • Customer Buying Behaviour
    • Audit – current activity assessment
    • SWOT
    Part 1 – The Situation Image Credit: Suat Eman http://www.freedigitalphotos.net/images/view_photog.php?photogid=151
  • 11.  
  • 12.
    • Objectives
    • Target Audiences
    • Marketing Mix: The P’s: Product Price Place Promotion ..and ..
    • Service – People, Processes, Physical Evidence
    • Evaluation (Monitoring & Controls)
    • Action Plan
    • Budget
    Part 2 – Strategies Image Credit: Suat Eman http://www.freedigitalphotos.net/images/view_photog.php?photogid=151
  • 13.  
  • 14. Key Element: Customer Focus Image Credit: Graur Razvan http://www.freedigitalphotos.net/images/view_photog.php?photogid=987
  • 15. Key Element: Technology Image Credit: Salvatore Vuono http://www.freedigitalphotos.net/images/view_photog.php?photogid=659
  • 16. Action Plan: Mini Calendar Sample Business Logo: Values: Vision: Mission : Objectives: Key Audiences: Activity Jul Aug Sep Oct Nov Dec Budget Success Measurement List activities in this column .. Establish website Est so med campaign Confirm pricing strategy Publicity Ad words Review & Measurement
  • 17. Measure Refine Measure
  • 18. Summary
  • 19.
    • ‘ Marketing by interrupting people isn’t cost effective any more … Instead the future belongs to marketers who establish a foundation and process where interested people can market to each other . Ignite consumer networks and then get out of the way and let them talk ’
    • Seth Godin
  • 20. Question Time
  • 21. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  • 22.
    • 1. Review the webinar
    • 2. Visit Anne’s profile on the directory
    • 3. Review or create a marketing plan (keep it simple)
    Next Steps
  • 23.
      • Develop effective marketing strategies that set your business apart.
      • Differentiate your brand and maximise growth
      • Understand your
      • Define your brand and its strategic role in the business
      • The best structure for defining and building your marketing strategy
      • 24 March 2010 10.30am – 11.30am AEDST
    Strategic Marketing

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