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  • 1. How to create a blueprint for powerful marketing tactics Marketing Plan Design
  • 2. Stella De Zotti Australian Businesswomen’s Network
  • 3. Cheryl Hayman Hayman Strategy
  • 4. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  • 5. Anne Sorensen Marketing Is Us
  • 6. Today
    • The Three W’s
    • How
    • Key Elements:
    • Technology & Customer Focus
  • 7. What is a marketing plan? What is a marketing plan? Image Credit: http://www.freedigitalphotos.net
  • 8. Benefits Image credit: Francesco Marino http://www.freedigitalphotos.net/images/view_photog.php?photogid=809
  • 9.
    • Part 1 – The Situation
    • Part 2 – Strategies
    The Design Image Credit: Suat Eman http://www.freedigitalphotos.net/images/view_photog.php?photogid=151
  • 10.
    • Business Overview
    • Market – size, trends
    • Market Segmentation
    • Customer Buying Behaviour
    • Audit – current activity assessment
    • SWOT
    Part 1 – The Situation Image Credit: Suat Eman http://www.freedigitalphotos.net/images/view_photog.php?photogid=151
  • 11.  
  • 12.
    • Objectives
    • Target Audiences
    • Marketing Mix: The P’s: Product Price Place Promotion ..and ..
    • Service – People, Processes, Physical Evidence
    • Evaluation (Monitoring & Controls)
    • Action Plan
    • Budget
    Part 2 – Strategies Image Credit: Suat Eman http://www.freedigitalphotos.net/images/view_photog.php?photogid=151
  • 13.  
  • 14. Key Element: Customer Focus Image Credit: Graur Razvan http://www.freedigitalphotos.net/images/view_photog.php?photogid=987
  • 15. Key Element: Technology Image Credit: Salvatore Vuono http://www.freedigitalphotos.net/images/view_photog.php?photogid=659
  • 16. Action Plan: Mini Calendar Sample Business Logo: Values: Vision: Mission : Objectives: Key Audiences: Activity Jul Aug Sep Oct Nov Dec Budget Success Measurement List activities in this column .. Establish website Est so med campaign Confirm pricing strategy Publicity Ad words Review & Measurement
  • 17. Measure Refine Measure
  • 18. Summary
  • 19.
    • ‘ Marketing by interrupting people isn’t cost effective any more … Instead the future belongs to marketers who establish a foundation and process where interested people can market to each other . Ignite consumer networks and then get out of the way and let them talk ’
    • Seth Godin
  • 20. Question Time
  • 21. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  • 22.
    • 1. Review the webinar
    • 2. Visit Anne’s profile on the directory
    • 3. Review or create a marketing plan (keep it simple)
    Next Steps
  • 23.
      • Develop effective marketing strategies that set your business apart.
      • Differentiate your brand and maximise growth
      • Understand your
      • Define your brand and its strategic role in the business
      • The best structure for defining and building your marketing strategy
      • 24 March 2010 10.30am – 11.30am AEDST
    Strategic Marketing