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BOOKED for Lunch - Marketing Lessons from the Grateful Dead
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BOOKED for Lunch - Marketing Lessons from the Grateful Dead

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The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; ...

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach that you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

26 August when David Meerman Scott and Brian Halligan took part in BOOKED for Lunch - Free Webinars with the world's leading business authors and thinkers.

For more great author interviews, visit our website: http://www.abn.org.au/site/booked-for-lunch

For more great webinars, check our website. http://www.abn.org.au/site/events

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    BOOKED for Lunch - Marketing Lessons from the Grateful Dead BOOKED for Lunch - Marketing Lessons from the Grateful Dead Presentation Transcript

    • With David Meerman Scott and Brian Halligan brought to you by: and the Marketing Lessons from the Grateful Dead
    • Suzi Dafnis Australian Businesswomen’s Network
    • Q&A
    •  
    • Increase your reach with unlimited Webinars For a free trial or to learn more about GoToWebinar, please phone 1800 451 485 (in Australia) or visit www.GoToWebinar.com Webinars Made Easy™ Today’s Webinar powered by . . .
    • MARKETING LESSONS FROM THE GRATEFUL DEAD
    • David Meerman Scott Author, Marketing Lessons from the Grateful Dead and The New Rules of Marketing and PR
    • Brian Halligan Founder of Hubspot and author of Inbound Marketing
    • MARKETING LESSONS FROM THE GRATEFUL DEAD
    • “ Becoming Iconic is a Choice.” - Seth Godin
    • Create a Unique Business Model
    • Build a Diverse Team - Find, Convert, Analyse
    • Experiment, Experiment, Experiment.
    • Embrace Technology
    • Our Community Defines Who We Are
    • Put Fans in the Front Row
    • Build a Following
    •  
    • Free Your Content
    • Partnerships
    • Q&A Use the Question Pane to Ask Your Questions
    • Amber Mac Wednesday, 22 September 12.00pm AEST NEXT ON: “ Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.” - Steve Chen, Co-founder of YouTube
    • David Meerman Scott Author, Marketing Lessons from the Grateful Dead Brian Halligan Founder of Hubspot
    • Give Back and Do What You Love
    •  
    • Become a member today. www.abn.org.au