How to Profit from New Media Technologies Leverage Yourself with ONLINE BUZZ
Stella De Zotti Australian Businesswomen’s Network
Suzi Dafnis Australian Businesswomen’s Network
GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponso...
James Burgin BrandWithin Brandwithin.com @JamesBurgin [email_address]
Think Big, Think Systems, Think Results
Tech Questions   Why they can distract you Geek  Speak
<ul><li>Outer Technology / Inner Technology </li></ul><ul><li>Metaphysics / the Zone </li></ul><ul><li>Tech Clinic and oth...
Technology Outer Technology | Inner Technology Hard Systems | Soft Systems
<ul><li>Questions & Aha’s </li></ul><ul><li>* Rules of the game:  questions and aha’s about the topic at hand – save tech ...
<ul><li>The End-game:   sales </li></ul><ul><li>The Process:   marketing –  create awareness, generate leads,  build relat...
<ul><li>Where people go wrong </li></ul><ul><li>Brochure website  (“build it and they will come”) </li></ul><ul><li>Websit...
<ul><li>Social Media  only makes sense within the system </li></ul><ul><li>Core of the system – TLC:  traffic + leads + co...
<ul><li>Social Media? </li></ul><ul><li>Satellite operations  around the core    – all driving to the website </li></ul><u...
<ul><li>Look at your website:   </li></ul><ul><li>Check: </li></ul><ul><li>Is it instantly clear  who  this is for? </li><...
<ul><li>Q & Aha’s </li></ul>
<ul><li>Don’t sell,  teach </li></ul><ul><li>Don’t be an online huckster, be a  trusted advisor  </li></ul><ul><li>Build y...
<ul><li>Sell or give?  The law of free: </li></ul>Free “ Selling stuff is easy.  All you gotta do is give away stuff that ...
<ul><li>Not just for info marketers:  if you sell lawn mowers, give away lawn care advice </li></ul><ul><li>Be insanely  g...
SweetLittleThings.com.au
<ul><li>Knowledge marketing:  the  #1 function   of social media </li></ul><ul><li>Trail of breadcrumbs:  lead back to you...
<ul><li>Take ANY aspect of your social media –  FB page, blog, Twitter, etc:  </li></ul><ul><li>Check: </li></ul><ul><li>(...
<ul><li>Q & Aha’s </li></ul>
<ul><li>Blog:   knowledge marketing  </li></ul><ul><ul><ul><ul><ul><li>find a voice </li></ul></ul></ul></ul></ul><ul><ul>...
SpiceMogul.com LearnEasyMeditation.com WordPress
<ul><li>Social networks:  profile as marketing piece </li></ul><ul><ul><ul><ul><ul><li>one-on-one engagement </li></ul></u...
Personika Maker: [email_address]
<ul><li>Q & Aha’s </li></ul>
<ul><li>Recap of marketing:   create awareness, generate leads, build relationship, close </li></ul><ul><li>Through all of...
<ul><li>Brand:  </li></ul><ul><ul><li>What comes to mind when people  hear your name </li></ul></ul><ul><ul><li>A “blink” ...
<ul><li>How to NOT find your brand:  stare at your product </li></ul><ul><li>How to find your brand:  get “psychic”    abo...
<ul><li>The tribe :  a target audience that bonds with itself, bonds with the brand </li></ul><ul><li>Identify  your tribe...
Brandwithin.com
<ul><li>Brand:  </li></ul><ul><ul><li>Is singular  –   one  “big idea” drives the brand </li></ul></ul><ul><ul><li>Has  pe...
<ul><li>Go back to your website:   </li></ul><ul><li>Check: </li></ul><ul><ul><li>Does one “big idea” jump off the page? <...
LeadingCoachesCenter.com
LeadingCoachesCenter.com/clubhouse
<ul><li>Q & Aha’s </li></ul>
<ul><ul><li>Power of  authenticity </li></ul></ul><ul><ul><li>Brand is not the image of your company, it’s the  soul  of y...
<ul><li>E [email_address] </li></ul><ul><li>P +1 602 253 1678 </li></ul><ul><li>W Brandwithin.com </li></ul>Brand within
QUESTION TIME
GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponso...
<ul><ul><ul><ul><li>www.abn.org.au/facebook </li></ul></ul></ul></ul><ul><li>Go to the ABN Facebook Page </li></ul><ul><li...
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Leverage Yourself with Online Buzz with James Burgin Webinar

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How To Profit From New Media Technologies

Get ready to turn your ideas about using technology upside down. Be prepared to start getting results beyond what you've experienced before. Learn how to use MINIMUM time to earn MAXIMUM profits by leveraging new media technologies.

In this webinar, James Burgin, Branding Faculty expert for Trump University and owner of creator of the Blaze Your Name Live education system, provides new ways for you to leverage your knowledge and skills.

In a one-hour geek-speak-free webinar, he'll give you simple, practical ways to implement new media into your business and to create extraordinary results.

Charlene Li, author of Groundswell - How People with Social Technologies are Changing Everything – says that …"soon Social Media will be like air – all around us and essential for communication".

Now is the time to take some more powerful first steps – and according to James Burgin, soon you will be as comfortable with these new tools as 'riding a new bike with the breeze blowing through your hair!'

What you'll learn:

How the smart use of new media technologies impact Sales Results
Branding, Buying and The Bottom Line
Why Most People Fail At Online Marketing — But You Needn’t
The New Science of Micro-Branding
How to put Google on your side for Local Search
How To Define, Locate and Dominate Your Online Tribe
Creating “Niche Fame” With Social Media
Using Wordpress as a power tool to grow your business
The easy way to get your word out – via audio, video and text
How to Synergize Your Personal and Business Brands
Why Twitter Matters More Than You Thought
The Hidden Money in Online Video (It’s Not Where You Think)

For more great webinars, check our website. http://www.abn.org.au/site/events

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Transcript of "Leverage Yourself with Online Buzz with James Burgin Webinar"

  1. 1. How to Profit from New Media Technologies Leverage Yourself with ONLINE BUZZ
  2. 2. Stella De Zotti Australian Businesswomen’s Network
  3. 3. Suzi Dafnis Australian Businesswomen’s Network
  4. 4. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  5. 5. James Burgin BrandWithin Brandwithin.com @JamesBurgin [email_address]
  6. 6. Think Big, Think Systems, Think Results
  7. 7. Tech Questions Why they can distract you Geek Speak
  8. 8. <ul><li>Outer Technology / Inner Technology </li></ul><ul><li>Metaphysics / the Zone </li></ul><ul><li>Tech Clinic and other resources </li></ul>Technology & Buzz
  9. 9. Technology Outer Technology | Inner Technology Hard Systems | Soft Systems
  10. 10. <ul><li>Questions & Aha’s </li></ul><ul><li>* Rules of the game: questions and aha’s about the topic at hand – save tech questions for the tech clinic </li></ul>How We’ll Play
  11. 11. <ul><li>The End-game: sales </li></ul><ul><li>The Process: marketing – create awareness, generate leads, build relationship, close </li></ul><ul><li>The Means: online marketing </li></ul>Systems
  12. 12. <ul><li>Where people go wrong </li></ul><ul><li>Brochure website (“build it and they will come”) </li></ul><ul><li>Website + SEO – still wrong but better </li></ul><ul><li>And / or: Social media (“which bit makes money?”) </li></ul>Systems
  13. 13. <ul><li>Social Media only makes sense within the system </li></ul><ul><li>Core of the system – TLC: traffic + leads + conversion </li></ul><ul><li>Website: dynamic marketing engine </li></ul><ul><li>TLC applied: strong SEO; lead capture site; email marketing follow up </li></ul><ul><li>Every element should stimulate an action; the final action is buying </li></ul>Systems
  14. 14. <ul><li>Social Media? </li></ul><ul><li>Satellite operations around the core – all driving to the website </li></ul><ul><li>Don’t fuss with social media until you’ve built the core </li></ul><ul><li>Primary function of social media: drive traffic (also generate awareness, build relationships) </li></ul>Systems
  15. 15. <ul><li>Look at your website: </li></ul><ul><li>Check: </li></ul><ul><li>Is it instantly clear who this is for? </li></ul><ul><li>Is it instantly clear what’s on offer? </li></ul><ul><li>Is there a compelling reason to EITHER buy immediately OR leave contact information? </li></ul><ul><li>Is there an automated communications system in place? </li></ul>Action
  16. 16. <ul><li>Q & Aha’s </li></ul>
  17. 17. <ul><li>Don’t sell, teach </li></ul><ul><li>Don’t be an online huckster, be a trusted advisor </li></ul><ul><li>Build yourself / company as a knowledge resource </li></ul>Free
  18. 18. <ul><li>Sell or give? The law of free: </li></ul>Free “ Selling stuff is easy. All you gotta do is give away stuff that makes people happy... and then sell stuff that makes ‘em even happier.” - Frank Kern
  19. 19. <ul><li>Not just for info marketers: if you sell lawn mowers, give away lawn care advice </li></ul><ul><li>Be insanely generous : give what others would charge for </li></ul><ul><li>Do you have to create the knowledge? No! Borrow and recycle others’ expertise </li></ul>Free
  20. 20. SweetLittleThings.com.au
  21. 21. <ul><li>Knowledge marketing: the #1 function of social media </li></ul><ul><li>Trail of breadcrumbs: lead back to your site </li></ul><ul><li>Promoting stuff on social media? Yes! Promote free stuff that captures leads </li></ul>Free
  22. 22. <ul><li>Take ANY aspect of your social media – FB page, blog, Twitter, etc: </li></ul><ul><li>Check: </li></ul><ul><li>(1) Are you giving VALUED knowledge and advice </li></ul><ul><li>(2) Are you pointing back to your site? </li></ul><ul><li>(3) Are you promoting FREE offers? </li></ul>Action
  23. 23. <ul><li>Q & Aha’s </li></ul>
  24. 24. <ul><li>Blog: knowledge marketing </li></ul><ul><ul><ul><ul><ul><li>find a voice </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>visuals </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>blog commenting </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>email to blog </li></ul></ul></ul></ul></ul><ul><li>Twitter </li></ul>System Components
  25. 25. SpiceMogul.com LearnEasyMeditation.com WordPress
  26. 26. <ul><li>Social networks: profile as marketing piece </li></ul><ul><ul><ul><ul><ul><li>one-on-one engagement </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>display expertise </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(Personika tool) </li></ul></ul></ul></ul></ul><ul><li>Video Sharing: back-link creation (Traffic Geyser, Tube Mogul, iPhone...) </li></ul>System Components
  27. 27. Personika Maker: [email_address]
  28. 28. <ul><li>Q & Aha’s </li></ul>
  29. 29. <ul><li>Recap of marketing: create awareness, generate leads, build relationship, close </li></ul><ul><li>Through all of this, generate a predisposition to buy </li></ul><ul><li>In Target: private label on Levi’s? Branding creates predisposition to buy Levi’s </li></ul>Brand
  30. 30. <ul><li>Brand: </li></ul><ul><ul><li>What comes to mind when people hear your name </li></ul></ul><ul><ul><li>A “blink” moment – decides the sale before the sale </li></ul></ul><ul><ul><li>Creates a bond </li></ul></ul>Brand
  31. 31. <ul><li>How to NOT find your brand: stare at your product </li></ul><ul><li>How to find your brand: get “psychic” about your target audience </li></ul>Brand
  32. 32. <ul><li>The tribe : a target audience that bonds with itself, bonds with the brand </li></ul><ul><li>Identify your tribe </li></ul><ul><li>Narrow your tribe </li></ul><ul><li>Know your tribe </li></ul>Brand
  33. 33. Brandwithin.com
  34. 34. <ul><li>Brand: </li></ul><ul><ul><li>Is singular – one “big idea” drives the brand </li></ul></ul><ul><ul><li>Has personality consistently applied </li></ul></ul>Brand
  35. 35. <ul><li>Go back to your website: </li></ul><ul><li>Check: </li></ul><ul><ul><li>Does one “big idea” jump off the page? </li></ul></ul><ul><ul><li>Is the tribe narrowly defined? </li></ul></ul><ul><ul><li>Does your brand have a clear, compelling and consistent personality? </li></ul></ul><ul><ul><li>Is your brand psychic? </li></ul></ul>Action
  36. 36. LeadingCoachesCenter.com
  37. 37. LeadingCoachesCenter.com/clubhouse
  38. 38. <ul><li>Q & Aha’s </li></ul>
  39. 39. <ul><ul><li>Power of authenticity </li></ul></ul><ul><ul><li>Brand is not the image of your company, it’s the soul of your company </li></ul></ul><ul><ul><li>Define your highest purpose – in most cases – never state it, just know it and act it </li></ul></ul><ul><ul><li>Know what you are not </li></ul></ul><ul><ul><li>Practice saying no (to opportunities, clients, etc.) </li></ul></ul><ul><ul><li>Set yourself up for magic! </li></ul></ul>The Brand Within
  40. 40. <ul><li>E [email_address] </li></ul><ul><li>P +1 602 253 1678 </li></ul><ul><li>W Brandwithin.com </li></ul>Brand within
  41. 41. QUESTION TIME
  42. 42. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  43. 43. <ul><ul><ul><ul><li>www.abn.org.au/facebook </li></ul></ul></ul></ul><ul><li>Go to the ABN Facebook Page </li></ul><ul><li>Start a discussion </li></ul><ul><li>Participate </li></ul><ul><li>Network </li></ul>Next Steps

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