The Planning for  Marketing Success Webinar   Know-How Now! Business Success Webinar Series
Suzi Dafnis Australian Businesswomen’s Network Suzi Dafnis National General Manager
Sharon Williams Taurus Marketing Sharon Williams Taurus Marketing “ You can’t hope to hit a bullseye if you can’t see it!”
<ul><li>Marketing plan vs business plan </li></ul><ul><li>Elevator pitch </li></ul><ul><li>How does planning work in pract...
<ul><li>Business plan </li></ul>Business vs Marketing Plan <ul><li>Size </li></ul><ul><li>How </li></ul><ul><li>Who </li><...
<ul><li>Objectives </li></ul><ul><li>Sales </li></ul><ul><li>Operations </li></ul><ul><li>HR </li></ul><ul><li>Technical <...
<ul><li>Do you: </li></ul>The Business Plan <ul><li>Have a business plan? </li></ul><ul><li>Have you looked at it in the l...
<ul><li>Objectives </li></ul><ul><li>- What, where and why? </li></ul>The Marketing Plan <ul><li>Target markets </li></ul>...
<ul><li>Objectives </li></ul><ul><li>- That have figures or percentages </li></ul><ul><li>- SMART goals </li></ul>The Mark...
<ul><li>Strategy </li></ul><ul><li>- How are you going to get there? </li></ul><ul><li>Tactics </li></ul><ul><li>-   Detai...
<ul><li>Advertising </li></ul><ul><li>PR </li></ul><ul><li>Events </li></ul><ul><li>Database marketing </li></ul><ul><li>S...
<ul><li>What marketing tactics are you currently using? </li></ul>Your Marketing Tactics
<ul><li>Riding between floors in a lift what would you say in 30 seconds? </li></ul><ul><li>Quick verbal update on what yo...
<ul><li>What are 5 words you could use to describe your company? </li></ul><ul><li>What is a one word descriptor of your c...
<ul><li>How specifically: </li></ul><ul><li>Excel spreadsheets </li></ul><ul><li>Word documents </li></ul><ul><li>Sub docu...
<ul><li>How specifically </li></ul>How to track marketing <ul><li>Mini documents on each tactic </li></ul><ul><li>- e.g.  ...
Case Study: Vertebral Solutions
<ul><li>Privately owned company providing IT services to the </li></ul><ul><li>SME market </li></ul><ul><li>Smart, dynamic...
<ul><li>Sharing of information </li></ul><ul><li>Review of business plan </li></ul><ul><li>Strategy session </li></ul><ul>...
<ul><li>The first step to making it happen is  to pick up the pen! </li></ul>The First Step
Question Time…
<ul><li>Join the Know-How Now Community </li></ul><ul><ul><li>Invitation coming to join. Forums, discussion, profiles. </l...
Presented by MentorNet starts 8 October
<ul><li>Thanks to our sponsors - WebEx </li></ul><ul><ul><li>Learn more about WebEx at www.webex.com.au </li></ul></ul><ul...
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Know How Now - Marketing Success with Sharon Williams Webinar

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Slides from the Know-How Now! webinar presented by Sharon Williams of Taurus Marketing

You will Learn:

How to develop a lucrative virtual assistant business. It may not be easy, but it’s worth it to fuel your passion and step into your greatness!
Gain focus and clarity so you finally get things done

Appreciate or value your contributions. Unleash your skills and know how to build your own business. It’s time to stop planning and start doing.

Choose Ideal Clients – individuals who want, need, and are ready to buy your services.

Be Immersed in solutions and strategies to grow your virtual assisting business FAST

Network with like-minded business owners, industry advocates and supporters to help build your bank account and sphere of influence

For more great webinars, check our website. http://www.abn.org.au/site/events

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  • Transcript of "Know How Now - Marketing Success with Sharon Williams Webinar"

    1. 1. The Planning for Marketing Success Webinar Know-How Now! Business Success Webinar Series
    2. 2. Suzi Dafnis Australian Businesswomen’s Network Suzi Dafnis National General Manager
    3. 3. Sharon Williams Taurus Marketing Sharon Williams Taurus Marketing “ You can’t hope to hit a bullseye if you can’t see it!”
    4. 4. <ul><li>Marketing plan vs business plan </li></ul><ul><li>Elevator pitch </li></ul><ul><li>How does planning work in practice </li></ul>Agenda
    5. 5. <ul><li>Business plan </li></ul>Business vs Marketing Plan <ul><li>Size </li></ul><ul><li>How </li></ul><ul><li>Who </li></ul><ul><li>Aim </li></ul><ul><li>Results wanted </li></ul>
    6. 6. <ul><li>Objectives </li></ul><ul><li>Sales </li></ul><ul><li>Operations </li></ul><ul><li>HR </li></ul><ul><li>Technical </li></ul><ul><li>Financials </li></ul><ul><li>Marketing </li></ul><ul><li>Quarterly plans </li></ul><ul><li>Measurables </li></ul>The Business Plan
    7. 7. <ul><li>Do you: </li></ul>The Business Plan <ul><li>Have a business plan? </li></ul><ul><li>Have you looked at it in the last month? </li></ul><ul><li>Taken external advice? </li></ul><ul><li>Will be able to measure whether you have got there? </li></ul>
    8. 8. <ul><li>Objectives </li></ul><ul><li>- What, where and why? </li></ul>The Marketing Plan <ul><li>Target markets </li></ul><ul><li>- Who? </li></ul><ul><li>Strategy </li></ul><ul><li>- How? </li></ul><ul><li>Tactics </li></ul><ul><li>- What? </li></ul><ul><li>Measurement </li></ul><ul><li>- Results? </li></ul>
    9. 9. <ul><li>Objectives </li></ul><ul><li>- That have figures or percentages </li></ul><ul><li>- SMART goals </li></ul>The Marketing Plan <ul><li>Target markets </li></ul><ul><li>- Who? </li></ul><ul><li>- Influencers, supplies, customers, prospects, staff, past staff </li></ul>
    10. 10. <ul><li>Strategy </li></ul><ul><li>- How are you going to get there? </li></ul><ul><li>Tactics </li></ul><ul><li>- Detail </li></ul><ul><li>- What main tools are you going to use? </li></ul>The Marketing Plan
    11. 11. <ul><li>Advertising </li></ul><ul><li>PR </li></ul><ul><li>Events </li></ul><ul><li>Database marketing </li></ul><ul><li>Social marketing </li></ul><ul><li>Email newsletters </li></ul><ul><li>Web and interactive </li></ul><ul><li>Collateral </li></ul><ul><li>Design </li></ul><ul><li>Customer service </li></ul>The Marketing Plan Tactics
    12. 12. <ul><li>What marketing tactics are you currently using? </li></ul>Your Marketing Tactics
    13. 13. <ul><li>Riding between floors in a lift what would you say in 30 seconds? </li></ul><ul><li>Quick verbal update on what your company does </li></ul>Elevator Pitch
    14. 14. <ul><li>What are 5 words you could use to describe your company? </li></ul><ul><li>What is a one word descriptor of your company? </li></ul><ul><li>What are your customers buying? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>Who are your competitors? </li></ul><ul><li>Why are they so good? </li></ul><ul><li>What headline would you want to see? </li></ul><ul><li>SWOT </li></ul>Good Way to Start
    15. 15. <ul><li>How specifically: </li></ul><ul><li>Excel spreadsheets </li></ul><ul><li>Word documents </li></ul><ul><li>Sub documents and main documents </li></ul><ul><li>Project software </li></ul><ul><li>CRM </li></ul>How to Track Marketing
    16. 16. <ul><li>How specifically </li></ul>How to track marketing <ul><li>Mini documents on each tactic </li></ul><ul><li>- e.g. Events — number of people invited, turned up, business won, </li></ul><ul><li>any other outcomes, budget against final costs </li></ul><ul><li>- e.g. PR activity — journalists communicated with, coverage </li></ul><ul><li>achieved, cost vs advertising equivalent cost, number of enquiries </li></ul><ul><li>- e.g. Expo — budget, people reached, number of enquiries or sales </li></ul><ul><li>closed </li></ul><ul><li>- e.g. Website — user stats, opinions, enquiries, SEO ranking </li></ul><ul><li>Excel document of all sales, where they’ve come from so you </li></ul><ul><li>can track tactic against success ratio </li></ul>
    17. 17. Case Study: Vertebral Solutions
    18. 18. <ul><li>Privately owned company providing IT services to the </li></ul><ul><li>SME market </li></ul><ul><li>Smart, dynamic owner founder </li></ul><ul><li>Limited resources </li></ul><ul><li>Great staff and happy customers </li></ul><ul><li>Ambitious </li></ul>Vertebral Solutions - vertebral.com.au
    19. 19. <ul><li>Sharing of information </li></ul><ul><li>Review of business plan </li></ul><ul><li>Strategy session </li></ul><ul><li>Key messages and marketing/communication strategy </li></ul><ul><li>Review of results </li></ul><ul><li>Quarterly plans and priorities </li></ul>The Plan
    20. 20. <ul><li>The first step to making it happen is to pick up the pen! </li></ul>The First Step
    21. 21. Question Time…
    22. 22. <ul><li>Join the Know-How Now Community </li></ul><ul><ul><li>Invitation coming to join. Forums, discussion, profiles. </li></ul></ul><ul><ul><li>Use the community to further discussions/learning. </li></ul></ul><ul><li>Know-How Now Series Continues </li></ul><ul><ul><li>Build your knowledge bank </li></ul></ul><ul><ul><li>Next webinar 17 October — The Sales Success Webinar </li></ul></ul><ul><ul><li>Register at 1300 720 120 or at www.abn.org.au/events </li></ul></ul>Next Steps
    23. 23. Presented by MentorNet starts 8 October
    24. 24. <ul><li>Thanks to our sponsors - WebEx </li></ul><ul><ul><li>Learn more about WebEx at www.webex.com.au </li></ul></ul><ul><li>See you next time! </li></ul><ul><li> www.abn.org.au </li></ul>Thank you

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