iPad: The Impact and Opportunities for Small Business Webinar

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Does your small business need an iPad?
The way we work has changed, forever.

Our customers can now access our information using the interactivity and visual splendour of the iPad (and other tablet devices). We can interact with customers in new ways.

Additionally, what we can create and publish is now expanded. Our options to advertise, share information and present our businesses on the web is heightened by this new device.

The Apps Store presents all new opportunities for all businesses of all sizes.

What are the opportunities for your business?

iPad - The Impact and Opportunities for Small Business is sponsored by Optus and features three experts who will share the power of this device for your small business and give practical examples.

"The new Apple iPad is a curious device. While many small business owners are sceptical about its use in a business context and are still trying to understand why they need yet another piece of technology, others are evangelical about its benefits."
- Sydney Morning Herald

Join us on 17 August 2010 for iPad - The Impact and Opportunities for Small Business, an exclusive 90-minute webinar, sponsored by Optus Business, where we'll explore how the iPad will change the way small business works.

Speakers:

Ed Dale is an internationally recognised marketing expert with a specialty in internet marketing. Ed has always been involved in technology and has had successes in publishing and retail computing before his business interest turned mainly to the internet where he developed and sold many niche related internet marketing websites.

Aimee has 10 years experience in media in Australia working on Telecommunications Media Strategy, Planning and Implementation. The last seven years have been spent working on the Singtel business, building an understanding of both the Telco category, how media is changing and the best ways to engage people. Aimee will talk about trends in media consumption and the impact of the iPad, what these changes mean to the media landscape and how some SMB's are using this new technology.

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  • Introduction Thanks Phil and Neil Asked to present on HOW we USE social media. How other small businesses may use it We are: National, Small business, Distance is an issue, SOHO clients - lack of resources especially time. Been online for a long time.
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Interaction - with us and with each other Engagement - not an easy one to achieve but possible Participation - in the creation of your products and services Feedback - people are willing to talk
  • Each iPad will be preloaded with 11 Movie choices, 25 TV show choices, music and games (this has increased from the previously announced 7 Movie and 11 TV Show options). The iPads will not be wi-fi enabled and only the preloaded content can be accessed by the passenger There are a total of 11 x 30” placements in the Movies section and 25 x 30” placements in the TV section shown after the program is selected and immediately before start. Pre-roll advertising will only appear in the TV & Movie sections Based on current hire of personal DVD players on board, Jetstar estimates a minimum of 448,500 iPad rentals per month
  • Google maps and form key to working for furniture
  • Interaction - with us and with each other Engagement - not an easy one to achieve but possible Participation - in the creation of your products and services Feedback - people are willing to talk
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • iPad: The Impact and Opportunities for Small Business Webinar

    1. 2. Suzi Dafnis Australian Businesswomen’s Network
    2. 4. TWITTER Follow us at @suzidafnis #abnipad
    3. 5. Sponsored by
    4. 6. Ed Dale The Challenge Aimee Buchanan Client Service Director, MPG (Global Media Agency)
    5. 7. Ed Dale The Challenge
    6. 8. Aimee Buchanan Client Service Director, MPG (Global Media Agency)
    7. 10. The tablet and e-reader market is developing at a breakneck pace right now, and Apple’s entry into the market is sure to accelerate mainstream consumer adoption “ ” Serge Matta, Comscore executive vice president
    8. 11. Technologies in the home Source: Nielsen – The Australian Internet & Technology report 2010 Source: Nielsen – The Australian Internet & Technology report 2010 More internet capable devices in the home
    9. 12. The take-up has happened quickly… <ul><li>US: 240k first day </li></ul><ul><li>3 million total </li></ul><ul><li>AU: 60k so far </li></ul><ul><li>250k by end 2010 </li></ul>
    10. 13. Technologies in the home 183% growth! Worldwide, iPad reached one million sales faster than iPhone, leaving many analysts puzzled. Sales volumes may prove much higher than anticipated. Source: eMarketer 2010
    11. 14. From a consumer point of view it doesn’t replace anything… iPad sits between a smartphone and laptop
    12. 15. Technological Convergence The impact on media consumption Credits: The Economist , Media Convergence 2009
    13. 16. Media Usage and Consumer Behaviour Source: Comscore 2010
    14. 17. Media Perspective
    15. 18. Media Perspective
    16. 19. Media Perspective Source: B&T 5 th July <ul><li>BBC </li></ul><ul><li>5th most popular news app in </li></ul><ul><li>the US </li></ul><ul><li>34,000 downloads in Australia </li></ul>
    17. 20. Take-up of devices are big. Media are promoting content consumption via it. But what is the relevance for businesses?
    18. 21. Why and Why Not?
    19. 22. Some believe iPad is consumer / entertainment focused. “ In my opinion, the iPad is more suited for entertainment purposes rather than business use. iPads have identical functionality to the iPhone, but they are bulkier, and also an extra device to carry around. The iPad also can't make phone calls like the iPhone... the only advantage the iPad has over the iPhone for business use is that it has a larger screen and larger keyboard, which makes emailing easier. Other than that, the iPad is more suitable to be used as an eBook reader, for internet browsing and for photo and video viewing.” Alex Lee, director of web design and technology business Bean IT
    20. 23. Others have a different point of view. &quot;Anywhere you could use a clipboard, they're looking to replace it with iPads” But that it should be used to add value: “ Some companies, especially the larger ones, are doing it because their competitors are, but the smart ones are doing it to deliver real value for their customers and make things better for their staff” Alex Lee, director of web design and technology business Bean IT
    21. 24. “ 50% of Fortune 100 Companies are using the device” Apple’s COO, Tom Cook
    22. 25. Let’s look at some examples…
    23. 26. Mercedes Benz
    24. 27. Jetstar
    25. 28. & for SMBs?
    26. 29. SMB Examples <ul><li>Paperless Sales </li></ul><ul><li>Furniture Delivery </li></ul><ul><li>Spanning Sync </li></ul><ul><li>Broadcast Engineer </li></ul>Source: Joel Mathis, Macworld.com.au
    27. 30. Uses for SMBs <ul><li>Create an application </li></ul><ul><li>Use it as a presentation tool </li></ul><ul><li>Empower remote sales teams </li></ul>
    28. 31. Summary <ul><li>iPad is taking off </li></ul><ul><li>Media and businesses have jumped on board </li></ul><ul><li>Big businesses are adopting to drive efficiencies, added value and deliver better services </li></ul><ul><li>Small Businesses are also using & adding value </li></ul><ul><li>Beyond iPad to a tablet category </li></ul>
    29. 32. Q&A Use the Question Pane to Ask Your Questions
    30. 33. Sponsored by
    31. 34. Become a member today. www.abn.org.au

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