How to Write a Great Business Plan with Wendy Fogarty Webinar

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Writing a business plan is easier than you think. Once you clarify your vision, mission and your goals we'll help you fill in the gaps throughout the year to build that business vision.

During this webinar we'll look at the key elements of a business plan and how to easily and quickly create a plan that you'll use throughout the rest of the year to move you towards your objectives.

During this webinar with speaker Wendy Fogarty, sponsored by GoToMeeting Corporate, you will learn:

How to develop a greater understanding behind the purpose and benefits of having business plan in place to help drive business goals
How to develop a structured understanding of the important components to include in a business plan
How to identify key areas where there may potentially be gaps in the current business model
How to capture key note and information that can start the process for transferring information across immediately into a structured business plan format
Tips for writing and preparing a great business plan
Motivation to work towards preparing a well structured and effective business plan

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How to Write a Great Business Plan with Wendy Fogarty Webinar

  1. 1. Key elements of a business plan and how to create a plan to move you towards your objectives. How to Write a Great Business Plan
  2. 2. Stella De Zotti Australian Businesswomen’s Network
  3. 3. Suzi Dafnis Australian Businesswomen’s Network
  4. 4. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  5. 5. Wendy Fogarty Important and Imperative Business Solutions
  6. 6. <ul><li>Purpose of a business plan </li></ul><ul><li>Benefits of a business plan </li></ul><ul><li>Tips for writing a great plan </li></ul><ul><li>What your plan should include </li></ul><ul><li>Tips for professional presentation of your plan </li></ul><ul><li>Q & A </li></ul>Agenda
  7. 7. <ul><ul><li>Examines the viability of your business ideas </li></ul></ul><ul><ul><li>To assist with securing finance and attracting investors </li></ul></ul><ul><ul><li>To provide strategic guidance and structure </li></ul></ul><ul><ul><li>To critically assess the market position, competitors and future viability </li></ul></ul><ul><ul><li>To keep the business on track, meet goals and objectives in set time frames with the available resources </li></ul></ul><ul><ul><li>Helps compare actual performance against projected results </li></ul></ul>Purpose of a Business Plan
  8. 8. <ul><ul><li>Keeps you focused and assists you to ensure you have a complete working and well structured business model </li></ul></ul><ul><ul><li>Helps you identify gaps in your business model that have not been addressed such as risk management, compliance, policies and processes, assets and equipment maintenance etc. </li></ul></ul><ul><ul><li>Ensures you understand your own business, your competitors and your target market </li></ul></ul><ul><ul><li>Details the financial viability of your business </li></ul></ul><ul><ul><li>Details how you are going to strategically market your products and services to your target market and achieve a positive return on your investments </li></ul></ul><ul><ul><li>Helps identify growth opportunities and provides a structure to update and build upon </li></ul></ul><ul><ul><li>Provides the opportunity of gaining investment and financial assistance </li></ul></ul>Benefits of a business plan
  9. 9. <ul><li>Ensure your plan is well written and researched, comprehensive and has various sections that address all areas of your business. </li></ul><ul><li>Presented in a way that it can be read, maintained and managed easily by key parties. </li></ul><ul><li>Your plan needs to tell your reader where you are now, where you intend to be and how you are going to get there </li></ul><ul><li>Include goals, time lines and an action plan </li></ul><ul><li>Include supporting information and evidence in the appendixes at the back of your plan </li></ul>Tips for writing a great Business Plan
  10. 10. <ul><ul><li>Cover Page </li></ul></ul><ul><ul><li>Executive Summary </li></ul></ul><ul><ul><ul><li>Business Structure and Legal Requirements </li></ul></ul></ul><ul><ul><ul><li>Market Research and Analysis </li></ul></ul></ul><ul><ul><ul><li>Marketing Plan </li></ul></ul></ul><ul><ul><ul><li>Operations Plan </li></ul></ul></ul><ul><ul><ul><li>Financial Plan </li></ul></ul></ul><ul><ul><ul><li>Action Plan </li></ul></ul></ul><ul><ul><li>Supporting Information and attachments </li></ul></ul>Your plan should include the following sections:
  11. 11. <ul><ul><li>Compliance </li></ul></ul><ul><ul><li>Tax implications </li></ul></ul><ul><ul><li>Premises </li></ul></ul>1. Business Structure & Legal Requirements
  12. 12. <ul><ul><li>Results of testing your service/product in the marketplace – viability </li></ul></ul><ul><ul><li>Define the market, potential size and your current % share along with your customers profile </li></ul></ul><ul><ul><li>Competitor SWOT and comparative to establish your competitive advantage </li></ul></ul>2. Market Research and Analysis
  13. 13. <ul><ul><li>List all your products and services and determine their Life cycle stage </li></ul></ul><ul><ul><li>List each product / service with a descriptor, features, benefits, competitive advantage and pricing strategy </li></ul></ul><ul><ul><li>Itemise your promotional and marketing budget including your costs v’s your return on investment as a forecast </li></ul></ul><ul><ul><li>List and provide rationale around each promotional strategy </li></ul></ul><ul><ul><li>Establish your customer relations strategies and terms of trade </li></ul></ul><ul><ul><li>Complete a marketing action plan with time frames </li></ul></ul>3. Marketing Plan
  14. 14. <ul><ul><li>Itemise assets and equipment </li></ul></ul><ul><ul><li>Itemise key suppliers </li></ul></ul><ul><ul><li>Document key production processes </li></ul></ul><ul><ul><li>Organisational structure and key roles including personal SWOTS </li></ul></ul><ul><ul><li>OH&S </li></ul></ul><ul><ul><li>Risk Management </li></ul></ul>4. Operations Plan
  15. 15. <ul><ul><li>Sales Mix </li></ul></ul><ul><ul><li>Cash Flow Forecast / budget </li></ul></ul><ul><ul><li>Profit and Loss Projection </li></ul></ul><ul><ul><li>Balance Sheet </li></ul></ul><ul><ul><li>‘ Magic Numbers’, Ratios & Assumptions </li></ul></ul>5. Financial Plan
  16. 16. <ul><ul><li>Activity </li></ul></ul><ul><ul><li>Details </li></ul></ul><ul><ul><li>Who </li></ul></ul><ul><ul><li>When </li></ul></ul><ul><ul><li>Time Required </li></ul></ul><ul><ul><li>Done / Still to do? </li></ul></ul>6. Action Plan
  17. 17. <ul><ul><li>Cover Page </li></ul></ul><ul><ul><li>Executive Summary </li></ul></ul><ul><ul><ul><li>Business Structure and Legal Requirements </li></ul></ul></ul><ul><ul><ul><li>Market Research and Analysis </li></ul></ul></ul><ul><ul><ul><li>Marketing Plan </li></ul></ul></ul><ul><ul><ul><li>Operations Plan </li></ul></ul></ul><ul><ul><ul><li>Financial Plan </li></ul></ul></ul><ul><ul><ul><li>Action Plan </li></ul></ul></ul><ul><ul><li>Supporting Information and attachments </li></ul></ul>Your plan should include:
  18. 18. <ul><ul><li>Present plan on Company stationery with file references and page numbers </li></ul></ul><ul><ul><li>Type plan in logical sections with good even spacing throughout, headings and a table of content </li></ul></ul><ul><ul><li>Highlight and underline key points </li></ul></ul><ul><ul><li>Ensure statements are supported with relevant facts, figures and graphs or diagrams </li></ul></ul><ul><ul><li>Write your plan with the reader in mind who has no prior knowledge of your business </li></ul></ul><ul><ul><li>Keep plan to a manageable size – if necessary, include excess information in the appendixes at the back </li></ul></ul><ul><ul><li>Include key performance indicators or targets to enable you to monitor business performance </li></ul></ul><ul><ul><li>In the appendixes include, certificates, licenses, and supporting information that adds to your planning and business set up. </li></ul></ul>Tips for professional presentation of your plan
  19. 19. <ul><li>What else would you like to know about Business Plans? </li></ul>Question & Answer
  20. 20. GoToMeeting Corporate is the most cost-effective, accessible and easily managed online collaboration solution ever. Sponsored by
  21. 21. <ul><li>1. Review the webinar </li></ul><ul><li>2. Visit Wendy's profile on the directory </li></ul><ul><li>3. Review or create a business plan (keep it simple) </li></ul>Next Steps
  22. 22. <ul><ul><li>The disciplines needed to revitalise your business strategy and give you new business ‘oomph’. </li></ul></ul><ul><ul><li>17 February 2010 </li></ul></ul><ul><ul><li>10.30am – 12.00pm AEDST </li></ul></ul><ul><ul><li>Growth Members - $0 – FREE </li></ul></ul><ul><ul><li>StartUp Members - $39 </li></ul></ul><ul><ul><li>Non-Members - $59 </li></ul></ul>Beyond Business Planning

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