Google Analytics 101

	


	


Demystify your data and improve your website’s performance.
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

SUZI DAFNIS	


Australian Busin...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Q&A
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

TWITTER
Use tag:
#abngoogle
Fol...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

MELINDA SAMSON
Click-Winning Co...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Poll
Do you have Google Analyti...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Poll
How often do you look at t...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Google Analytics Stats
•  Doesn...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Linking Your Website’s
Performa...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Making the Most of the Data
• U...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Common Business Goals
•  eComme...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Measuring Business Goals
Goals ...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Examples of Google Analytics Go...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Digital Analytics Fundamentals
...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Live
Demo
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Stats to Monitor Regularly
• 
•...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Q&A
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Melinda Samson
LinkedIn/In/Meli...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Thank you
Melinda Samson
Linked...
Google Analytics 101

	


	


Demystify your data and improve your website’s performance.

Australian Businesswomen’s Netw...
Upcoming SlideShare
Loading in...5
×

Google Analytics 101 Webinar - Melinda Samson

211

Published on

You've probably got Google Analytics installed on your website but have you ever wondered what the data means, and how you can use it to improve your website?

Join us for a presentation on Google Analytics 101 by Melinda Samson of Click-Winning Content and get on the fast track to the data that matters.

During the presentation Melinda will cover:

What the key statistics mean — demystify the stats so that they make business sense
Which are your best and worst web traffic sources
How to find out how many people are visiting your website right now
Which content on your website rocks and which bombs
How many people are viewing your website from a mobile device, and should you care

Plus loads more practical tips for using your Google Analytics data to improve your website.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
211
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Google Analytics 101 Webinar - Melinda Samson

  1. 1. Google Analytics 101 Demystify your data and improve your website’s performance.
  2. 2. Google Analytics 101 Demystify your data and improve your website’s performance. SUZI DAFNIS Australian Businesswomen’s Network
  3. 3. Google Analytics 101 Demystify your data and improve your website’s performance. Q&A
  4. 4. Google Analytics 101 Demystify your data and improve your website’s performance. TWITTER Use tag: #abngoogle Follow along: @suzidafnis
  5. 5. Google Analytics 101 Demystify your data and improve your website’s performance.
  6. 6. Google Analytics 101 Demystify your data and improve your website’s performance. MELINDA SAMSON Click-Winning Content
  7. 7. Google Analytics 101 Demystify your data and improve your website’s performance. Poll Do you have Google Analytics installed on your website?
  8. 8. Google Analytics 101 Demystify your data and improve your website’s performance. Poll How often do you look at the data? 1.  Monthly 2.  Weekly 3.  Daily 4.  All day ☺
  9. 9. Google Analytics 101 Demystify your data and improve your website’s performance. Google Analytics Stats •  Doesn’t track every visitor to your website •  Use to benchmark and analyse trends from month to month •  Create your own monthly comparison reports to monitor key data •  Become familiar with your own stats so you know when they change and can work out why
  10. 10. Google Analytics 101 Demystify your data and improve your website’s performance. Linking Your Website’s Performance to your Business Goals
  11. 11. Google Analytics 101 Demystify your data and improve your website’s performance. Making the Most of the Data • Understand the information that’s available and how to use it to improve your website’s performance. • How well your website performs relates to how effectively it helps you achieve your business goals. • Identify: - What your business goals are - How you will measure them
  12. 12. Google Analytics 101 Demystify your data and improve your website’s performance. Common Business Goals •  eCommerce website > Number of Orders* •  Service provider website > Generate leads •  Branding website > Awareness, engagement and loyalty •  Content based website > Generate ad revenue •  Information website > Help people find the information that they need easily *ecommerce websites can also get ecommerce tracking set up but that is outside the scope of this webinar
  13. 13. Google Analytics 101 Demystify your data and improve your website’s performance. Measuring Business Goals Goals can be set up in Google Analytics to track your desired outcomes. There are four types of Goals: •  Destination •  Duration •  Pages/Screens per Visit •  Event** ** Event Goals are outside the scope of this video series
  14. 14. Google Analytics 101 Demystify your data and improve your website’s performance. Examples of Google Analytics Goals •  ecommerce website > Number of Orders Tracked as a Destination Goal •  Service provider website > Generate leads Tracked as a Destination Goal •  Branding website > Awareness, engagement and loyalty Tracked as Duration or Pages per Visit Goal
  15. 15. Google Analytics 101 Demystify your data and improve your website’s performance. Digital Analytics Fundamentals •  For a deeper understanding of the core principles of digital analytics and using Google Analytics to improve your business performance, complete Google’s free Digital Analytics Fundamentals course https://analyticsacademy.withgoogle.com
  16. 16. Google Analytics 101 Demystify your data and improve your website’s performance. Live Demo
  17. 17. Google Analytics 101 Demystify your data and improve your website’s performance. Stats to Monitor Regularly •  •  •  •  •  Total Visits Unique Visitors Bounce Rate Pages per visit Average Visit Duration Traffic Sources •  Organic •  Direct •  Referral •  Other Goal Conversions
  18. 18. Google Analytics 101 Demystify your data and improve your website’s performance. Q&A
  19. 19. Google Analytics 101 Demystify your data and improve your website’s performance. Melinda Samson LinkedIn/In/MelindaSamson @ClickTips Facebook.com/ClickWinningContent gplus.to/MelindaSamson Sign up for the free Click Tips e-newsletter at http://www.clickwinningcontent.com.au
  20. 20. Google Analytics 101 Demystify your data and improve your website’s performance. Thank you Melinda Samson LinkedIn/In/MelindaSamson @ClickTips Facebook.com/ClickWinningContent gplus.to/MelindaSamson Sign up for the free Click Tips e-newsletter at http://www.clickwinningcontent.com.au
  21. 21. Google Analytics 101 Demystify your data and improve your website’s performance. Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach ! women the skills to ! start, manage and ! grow a business. Discover the benefits! of membership!

×