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Google Analytics 101 Webinar - Melinda Samson

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You've probably got Google Analytics installed on your website but have you ever wondered what the data means, and how you can use it to improve your website? ...

You've probably got Google Analytics installed on your website but have you ever wondered what the data means, and how you can use it to improve your website?

Join us for a presentation on Google Analytics 101 by Melinda Samson of Click-Winning Content and get on the fast track to the data that matters.

During the presentation Melinda will cover:

What the key statistics mean — demystify the stats so that they make business sense
Which are your best and worst web traffic sources
How to find out how many people are visiting your website right now
Which content on your website rocks and which bombs
How many people are viewing your website from a mobile device, and should you care

Plus loads more practical tips for using your Google Analytics data to improve your website.

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Google Analytics 101 Webinar - Melinda Samson Google Analytics 101 Webinar - Melinda Samson Presentation Transcript

  • Google Analytics 101 Demystify your data and improve your website’s performance.
  • Google Analytics 101 Demystify your data and improve your website’s performance. SUZI DAFNIS Australian Businesswomen’s Network
  • Google Analytics 101 Demystify your data and improve your website’s performance. Q&A
  • Google Analytics 101 Demystify your data and improve your website’s performance. TWITTER Use tag: #abngoogle Follow along: @suzidafnis
  • Google Analytics 101 Demystify your data and improve your website’s performance.
  • Google Analytics 101 Demystify your data and improve your website’s performance. MELINDA SAMSON Click-Winning Content
  • Google Analytics 101 Demystify your data and improve your website’s performance. Poll Do you have Google Analytics installed on your website?
  • Google Analytics 101 Demystify your data and improve your website’s performance. Poll How often do you look at the data? 1.  Monthly 2.  Weekly 3.  Daily 4.  All day ☺
  • Google Analytics 101 Demystify your data and improve your website’s performance. Google Analytics Stats •  Doesn’t track every visitor to your website •  Use to benchmark and analyse trends from month to month •  Create your own monthly comparison reports to monitor key data •  Become familiar with your own stats so you know when they change and can work out why
  • Google Analytics 101 Demystify your data and improve your website’s performance. Linking Your Website’s Performance to your Business Goals
  • Google Analytics 101 Demystify your data and improve your website’s performance. Making the Most of the Data • Understand the information that’s available and how to use it to improve your website’s performance. • How well your website performs relates to how effectively it helps you achieve your business goals. • Identify: - What your business goals are - How you will measure them
  • Google Analytics 101 Demystify your data and improve your website’s performance. Common Business Goals •  eCommerce website > Number of Orders* •  Service provider website > Generate leads •  Branding website > Awareness, engagement and loyalty •  Content based website > Generate ad revenue •  Information website > Help people find the information that they need easily *ecommerce websites can also get ecommerce tracking set up but that is outside the scope of this webinar
  • Google Analytics 101 Demystify your data and improve your website’s performance. Measuring Business Goals Goals can be set up in Google Analytics to track your desired outcomes. There are four types of Goals: •  Destination •  Duration •  Pages/Screens per Visit •  Event** ** Event Goals are outside the scope of this video series
  • Google Analytics 101 Demystify your data and improve your website’s performance. Examples of Google Analytics Goals •  ecommerce website > Number of Orders Tracked as a Destination Goal •  Service provider website > Generate leads Tracked as a Destination Goal •  Branding website > Awareness, engagement and loyalty Tracked as Duration or Pages per Visit Goal
  • Google Analytics 101 Demystify your data and improve your website’s performance. Digital Analytics Fundamentals •  For a deeper understanding of the core principles of digital analytics and using Google Analytics to improve your business performance, complete Google’s free Digital Analytics Fundamentals course https://analyticsacademy.withgoogle.com
  • Google Analytics 101 Demystify your data and improve your website’s performance. Live Demo
  • Google Analytics 101 Demystify your data and improve your website’s performance. Stats to Monitor Regularly •  •  •  •  •  Total Visits Unique Visitors Bounce Rate Pages per visit Average Visit Duration Traffic Sources •  Organic •  Direct •  Referral •  Other Goal Conversions
  • Google Analytics 101 Demystify your data and improve your website’s performance. Q&A
  • Google Analytics 101 Demystify your data and improve your website’s performance. Melinda Samson LinkedIn/In/MelindaSamson @ClickTips Facebook.com/ClickWinningContent gplus.to/MelindaSamson Sign up for the free Click Tips e-newsletter at http://www.clickwinningcontent.com.au
  • Google Analytics 101 Demystify your data and improve your website’s performance. Thank you Melinda Samson LinkedIn/In/MelindaSamson @ClickTips Facebook.com/ClickWinningContent gplus.to/MelindaSamson Sign up for the free Click Tips e-newsletter at http://www.clickwinningcontent.com.au
  • Google Analytics 101 Demystify your data and improve your website’s performance. Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach ! women the skills to ! start, manage and ! grow a business. Discover the benefits! of membership!