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Creating Effective Facebook Ads with Victoria Gibson
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Creating Effective Facebook Ads with Victoria Gibson

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If Facebook Advertising is a targeted way to reach new customers, then what makes a Facebook advertisement effective? …

If Facebook Advertising is a targeted way to reach new customers, then what makes a Facebook advertisement effective?

Victoria Gibson, FB Ad Queen was our guest on the Masterclass: Creating Effective Facebook Ads.

In this hands-on session we’ll look at:
• How to find more customers by tapping in to the power of the world's biggest social network
• How to make the most of your campaign with a sensible approach to budgeting and planning
• The single biggest mistake most people make with Facebook Ads and how to avoid it
• How to fast track your success with a simple formula that gets you more leads and likes
• How to optimise the path from connection to sale

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  • 1. Masterclass: Creating Effective Facebook AdsCreating EffectiveFacebookAds Masterclass: Creating Effective Facebook Ads
  • 2. Masterclass: Creating Effective Facebook AdsSuzi DafnisAustralian Businesswomen’s Network
  • 3. Masterclass: Creating Effective Facebook Ads Q&A
  • 4. Masterclass: Creating Effective Facebook AdsTWITTERUse tag: #abnmasterNOT ON TWITTER?search.twitter.comFollow along at @suzidafnisVictoria: @VictoriaGibson1
  • 5. Masterclass: Creating Effective Facebook Ads
  • 6. Masterclass: Creating Effective Facebook AdsVictoria GibsonFacebook Ads Specialistwww.fbadqueen.com
  • 7. Masterclass: Creating Effective Facebook Ads What Are Facebook Ads? Self-Serve Ad Platform • Bid for Space • Cost Per Click • You create the Ad and control budget and targeting
  • 8. Masterclass: Creating Effective Facebook Ads What Can They Do?• Engagement• Awareness• Traffic• Likes• List Building
  • 9. Masterclass: Creating Effective Facebook Ads Ask Yourself• WHY do you want to advertise?• WHAT do you want to advertise?• WHO do you want to advertise to?• WHAT action do you want them to take?• HOW MUCH do you want to spend?
  • 10. Masterclass: Creating Effective Facebook Ads Who To Target• Research Your Ideal Client• Get Granular• Power is in Precise Targeting• Keep Target Audience Between 10,000 & 200,000
  • 11. Masterclass: Creating Effective Facebook Ads Image Is Everything• High Impact• Relevant• Faces• Text Overlay• Graphics
  • 12. Masterclass: Creating Effective Facebook Ads What Should You Say?• Ask A Question or Make Statement• Include A Call To Action• Focus On Benefits• Connect To Target Audience
  • 13. Masterclass: Creating Effective Facebook Ads Where Do You Send Them?• On Or Off Facebook• Capture The Lead and The Like• Use Video• Sell By Webinar• Make It Relevant To Ad Copy
  • 14. Masterclass: Creating Effective Facebook Ads Megan Barrow
  • 15. Masterclass: Creating Effective Facebook Ads
  • 16. Masterclass: Creating Effective Facebook Ads
  • 17. Masterclass: Creating Effective Facebook Ads Q&AUse the Question Pane to Ask Your Questions
  • 18. Masterclass: Creating Effective Facebook AdsVictoria GibsonFacebook Ads Specialisthttp://www.fbadqueen.com/sellmore
  • 19. Masterclass: Creating Effective Facebook Ads
  • 20. Masterclass: Creating Effective Facebook Ads www.fbadqueen.com @VictoriaGibson1 www.fb.com/adqueenpage gplus.to/VictoriaGibson /victoriahgibson
  • 21. Masterclass: Creating Effective Facebook Ads

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