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BOOKED for Lunch- Content Rules with Ann Handley Webinar
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Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a "voice," including organisations and their customers. So how do you create the bold stories, videos, and blog ...

Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a "voice," including organisations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? How do you attract the right audience? How do you create content that converts? What is the best way the most popular tools to get the greatest results?
Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

Learn the art of storytelling and the science of journalism
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Written by the Chief Content Officers of marketingprofs.com
Boost your online presence and engage with customers and prospects like never before with Content Rules.

For more great author interviews, visit our website: http://www.abn.org.au/site/booked-for-lunch

For more great webinars, check our website. http://www.abn.org.au/site/events

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BOOKED for Lunch- Content Rules with Ann Handley Webinar Presentation Transcript

  • 1. brought to you by:
    and the
    Content RulesCreate Killer Content and Ignite Your Business
    With Ann Handley and C.C. Chapman
  • 2. Suzi DafnisAustralian Businesswomen’s Network
  • 3. Q&A
  • 4. C.C. is at @cc_chapman
    Ann is at @marketingprofs
  • 5.
  • 6.
  • 7. C.C. ChapmanAuthor, Content Rules
  • 8. Ann HandleyAuthor, Content Rules
  • 9.
  • 10. The Case for Content
  • 11. The Five Ws
    Who, what, why, when, where.
  • 12. The Content Rules
  • 13. Embrace Being a Publisher
  • 14. Insight Inspires Originality
  • 15. Creating Wings and Roots
  • 16. ReImagine
  • 17. Share or Solve, Don’t Shill
  • 18. How to…. BLOGS
  • 19. Social Networks
  • 20. eBooks and White Papers
  • 21. The Humble Website
  • 22. Videos and Podcasting
  • 23. Webinars
  • 24. Q&A
    Use the Question Pane to Ask Your Questions
  • 25.
  • 26.
  • 27. Become a member today.
    www.abn.org.au