BOOKED for Lunch - Youtility - Jay Baer

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If you're asking how to make your products more exciting and how to create more hype, what you should instead be asking is how you can be more useful.

To win in this hyper-competitive business environment, you must ask a different question: “How can we help?” Jay Baer, author of new book Youtility: Why Smart Marketing is About Help, Not Hype, says that nothing cuts through the noise like providing help to those who need it.

Drawing from his experience consulting for more than 700 brands, and rich with case studies and examples, in Youtility, Jay Baer provides a groundbreaking recipe for how to use information and helpfulness to transform the relationship between companies and customers.

Join us when Jay Baer, co-author of bestseller The NOW Revolution, is our guest on BOOKED for Lunch - Interviews with the worlds' leading business book authors and thinkers.

Published in: Education, Technology, Business
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  • Be more amazing and impressiveBe top of mind and build loyaltyExceed customer expectationsMake more salesBe more effective marketers
  • BOOKED for Lunch - Youtility - Jay Baer

    1. 1. brought to you by the: Youtility Why SMART MARKETING is About HELP Not HYPE
    2. 2. SUZI DAFNIS Australian Businesswomen’s Network
    3. 3. Q&A
    4. 4. TWITTER Use tag: #booked Follow along: Suzi is @suzidafnis Jay is @jaybaer
    5. 5. Jay Baer convinceandconvert.com
    6. 6. Poll What is your biggest focus in business?
    7. 7. Amazing vs Useful
    8. 8. Top of Mind
    9. 9. Frame of Mind
    10. 10. Friend of Mind
    11. 11. Self-Serve
    12. 12. Radical Transparency
    13. 13. Real time relevance
    14. 14. Identify Customer Needs
    15. 15. Map Customer Needs to Useful Marketing
    16. 16. Market Your Marketing
    17. 17. Q&A Use the Question Pane to Ask Your Questions
    18. 18. Jay Baer convinceandconvert.com
    19. 19. Youtility is never finished
    20. 20. Keeping score
    21. 21. Poll WHICH CONCEPTS ARE YOU MOST LIKELY TO IMPLEMENT?
    22. 22. Thank you Jay Baer convinceandconvert.com @jaybaer
    23. 23. Become a member today. www.abn.org.au

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