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If you're asking how to make your products more exciting and how to create more hype, what you should instead be asking is how you can be more useful. ...
If you're asking how to make your products more exciting and how to create more hype, what you should instead be asking is how you can be more useful.
To win in this hyper-competitive business environment, you must ask a different question: “How can we help?” Jay Baer, author of new book Youtility: Why Smart Marketing is About Help, Not Hype, says that nothing cuts through the noise like providing help to those who need it.
Drawing from his experience consulting for more than 700 brands, and rich with case studies and examples, in Youtility, Jay Baer provides a groundbreaking recipe for how to use information and helpfulness to transform the relationship between companies and customers.
Join us when Jay Baer, co-author of bestseller The NOW Revolution, is our guest on BOOKED for Lunch - Interviews with the worlds' leading business book authors and thinkers.
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