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BOOKED for Lunch - The Fortune Cookie Principle Webinar
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BOOKED for Lunch - The Fortune Cookie Principle Webinar

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In business, it's not how good you are. It's how well you tell your story. Of course, your business principles and foundation need to be sound, but when you tell your story like no other, you diminish …

In business, it's not how good you are. It's how well you tell your story. Of course, your business principles and foundation need to be sound, but when you tell your story like no other, you diminish the competition and drive competitor business right to your doors.
While big corporations might have huge marketing and advertising budgets - you've got a story.

On 19 September, Bernadette Jiwa, author of new book “The Fortune Cookie Principle”, joins us for BOOKED for Lunch – interviews with the world’s leading business book authors and thinkers.

Here’s what we’ll cover in this free one-hour webinar:
• Why your story is your greatest tool for differentiation
• How to stop being a commodity and start being a successful brand
• Why you get the customers you deserve
• What the best storytellers know about engaging their audience
• How to tell the story of why the world needs your product or service
• How your values, vision and purpose can tell your story
• How your distribution methods could be killing your sales
• How the wrong story can kill a great idea

Get the recording of the webinar here: http://bit.ly/155zs6f

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  • What business are you in?
  • What business are you in?
  • What happens because you exist?
  • How can your story make the product better?
  • How does your name differentiate your brand?
  • How can your story make the product better?
  • How can your story make the product better?
  • How can your story make the product better?
  • How can your story make the product better?

Transcript

  • 1. The Fortune Cookie Principle The 20 keys to a great brand story and why your business needs one. SUZI DAFNIS Australian Businesswomen’s Network
  • 2. The Fortune Cookie Principle The 20 keys to a great brand story and why your business needs one. Q&A
  • 3. The Fortune Cookie Principle The 20 keys to a great brand story and why your business needs one. TWITTER Use tag: #booked Follow along: Suzi is @suzidafnis Bernadette is @bernadettejiwa
  • 4. The Fortune Cookie Principle The 20 keys to a great brand story and why your business needs one. thestoryoftelling.com Bernadette Jiwa
  • 5. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle POLL What would you most like to improve: • Articulating the value my business can add • Giving customers a better experience • Standing out from the competition • Branding and position in the marketplace • Better customer relationships
  • 6. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle The Fortune Cookie Principle
  • 7. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle TRUTH
  • 8. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle PURPOSE
  • 9. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle PRODUCTS AND SERVICES You don’t find customers for your products, you find products for your customers – Seth Godin
  • 10. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle NAME AND TAGLINE
  • 11. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle CONTENT AND COPY
  • 12. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle YOUR ACTIONS
  • 13. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle DISTRIBUTION
  • 14. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle COMMUNITY
  • 15. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle Q&A Use the Question Pane to Ask Your Questions
  • 16. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle thestoryoftelling.com Bernadette Jiwa
  • 17. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle Which KEYs do you want to improve? 1. Truth 2. Purpose 3. Products and services 4. Name and tagline 5. Content and copy 6. Actions 7. Distribution 8. Community Use the questions box to answer
  • 18. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle
  • 19. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle Online Courses for Small Business
  • 20. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle thestoryoftelling.com Bernadette Jiwa
  • 21. The 20 keys to a great brand story and why your business needs one. The Fortune Cookie Principle Learn more… www.abn.org.au