Booked for Lunch - Niche: Why the Market No Longer Favours the Maintsream

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Our cultural consumption is no longer controlled by the giants of the mainstream market. Many giants have become weak and defensive, hovering around the middle of the market and striking out wildly in search of new audiences.

In his new book, Niche, James Harkin explains that no size fits all and that anyone who tries to be all things to everyone ends up as nothing to anyone.

James argues that innovation and profitability are quietly moving from the middle of the market to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

This represents an excellent opportunity for many businesses. We invite you to join us on 29 September when James Harkin, author of Niche: Why the Market No Longer Favours the Mainstream is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

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  • We’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • We’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • Booked for Lunch - Niche: Why the Market No Longer Favours the Maintsream

    1. 1. brought to you by:<br />and the<br />NICHE<br />James Harkin<br />
    2. 2. Suzi DafnisAustralian Businesswomen’s Network<br />
    3. 3. Q&A<br />
    4. 4. TWITTER<br />#booked<br />Follow us: @bookedforlunch<br />Follow James: @James_Harkin<br />Follow Suzi: @suzidafnis<br />Or go to:<br />Search.twitter.com<br />And enter #booked<br />
    5. 5. Today’s Webinar brought to you by…<br />Online Meetings, Webinars & Training Made Easy<br />For a free trial and to learn more visit phone<br />Australia: 1800 451 485 New Zealand: 0800 42 4874 <br />Visit: www.gotomeeting.com.au Follow our blog workshifting.com<br />SPECIAL OFFER to Today’s Webinar Attendees<br />Subscribe before 30 Sept and get the FIRST TWO MONTHS FREE<br />
    6. 6.
    7. 7. James Harkin<br />
    8. 8. One Size Does <br />NOT Fit All<br />
    9. 9. The Rise and Fall of Mainstream<br />
    10. 10. The Mole<br />
    11. 11. The Hawk<br />
    12. 12. Shazam<br />
    13. 13. Blockbusters and <br />Niche-Busters<br />
    14. 14. Birds of a Feather<br />
    15. 15. Birds of a Feather<br />
    16. 16. The Problems with Niche<br />
    17. 17. How to Grow a Niche<br />
    18. 18. CULT-ivate<br />
    19. 19. Narrow Your Focus. <br />Shift Your Niche.<br />
    20. 20. Q&A<br />Use the Question Pane to Ask Your Questions<br />
    21. 21. James Harkin<br />
    22. 22. Coming Up:<br />Groundswell: <br />Winning in a World Transformed by Social Technologies<br />20 October<br />12.00pm – 1.00pm AEDST<br />Sponsored by: <br />Powered by: <br />
    23. 23. Today’s Webinar brought to you by…<br />Online Meetings, Webinars & Training Made Easy<br />For a free trial and to learn more visit phone<br />Australia: 1800 451 485 New Zealand: 0800 42 4874 <br />Visit: www.gotomeeting.com.au Follow our blog workshifting.com<br />SPECIAL OFFER to Today’s Webinar Attendees<br />Subscribe before 30 Sept and get the FIRST TWO MONTHS FREE<br />
    24. 24. Website: jamesharkin.co.uk<br />Twitter: @James_Harkin<br />
    25. 25. www.abn.org.au<br />

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