brought to you by:   and the                               GROUNDSWELL                                 Josh Bernoff
Suzi DafnisAustralian Businesswomen’s Network
Q&A
TWITTER#bookedFollow us:           @bookedforlunchFollow Josh: @jbernoffFollow Suzi: @suzidafnisOr go to:Search.twitter.co...
Sponsored by:           Powered by:   Online Meetings, Webinars & Training Made Easy                  For a free trial and...
Josh Bernoff
The Groundswell   “A social trend in which people use technologies to get the things they need    from each other, rather ...
The time to jump in     is over…
The Social Technographics Ladder
The Social Technographics Profile of      Small-Business Owners
Tapping theGroundswell
The P.O.S.T method
Objectives
Listening
Talking
Energising
Supporting
Embracing
Tapping the Groundswell      with Twitter
Social Maturity
The Ubiquitous Groundswell
Groundswell Thinking    How to be, not what to do.      • Be Ready to Connect      • Be a Good Listener      • Be Patient ...
Q&AUse the Question Pane to Ask Your Questions
Josh Bernoff
Coming Up:Google+ forBusiness:How Google’s SocialNetwork ChangesEverything2 November12.00pm – 1.00pm AEDT
Sponsored by:           Powered by:   Online Meetings, Webinars & Training Made Easy                  For a free trial and...
Blog: blogs.forrester.com/groundswellFacebook: www.facebook.com/groundswellTwitter: @jbernoff
www.abn.org.au
Upcoming SlideShare
Loading in...5
×

Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar

303

Published on

A groundswell is rising among your customers. Are you ready?

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon ” the groundswell” that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.

You can see it as an opportunity. Groundswell shows you how to turn the force of customers connecting to your own advantage.

Join us on 20 October when Josh Bernoff, co-author of Groundswell is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
303
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • We’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • We’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar

    1. 1. brought to you by: and the GROUNDSWELL Josh Bernoff
    2. 2. Suzi DafnisAustralian Businesswomen’s Network
    3. 3. Q&A
    4. 4. TWITTER#bookedFollow us: @bookedforlunchFollow Josh: @jbernoffFollow Suzi: @suzidafnisOr go to:Search.twitter.comAnd enter #booked
    5. 5. Sponsored by: Powered by: Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit phoneAustralia: 1800 451 485 New Zealand: 0800 42 4874Visit: www.gotomeeting.com.au Follow our blog workshifting.com SPECIAL OFFER to Today’s Webinar Attendees Subscribe before 15 Nov and get the FIRST TWO MONTHS FREE
    6. 6. Josh Bernoff
    7. 7. The Groundswell “A social trend in which people use technologies to get the things they need from each other, rather than fromtraditional institutions like corporations.”
    8. 8. The time to jump in is over…
    9. 9. The Social Technographics Ladder
    10. 10. The Social Technographics Profile of Small-Business Owners
    11. 11. Tapping theGroundswell
    12. 12. The P.O.S.T method
    13. 13. Objectives
    14. 14. Listening
    15. 15. Talking
    16. 16. Energising
    17. 17. Supporting
    18. 18. Embracing
    19. 19. Tapping the Groundswell with Twitter
    20. 20. Social Maturity
    21. 21. The Ubiquitous Groundswell
    22. 22. Groundswell Thinking How to be, not what to do. • Be Ready to Connect • Be a Good Listener • Be Patient • Be Opportunistic • Be Flexible • Be Collaborative • Be Humble
    23. 23. Q&AUse the Question Pane to Ask Your Questions
    24. 24. Josh Bernoff
    25. 25. Coming Up:Google+ forBusiness:How Google’s SocialNetwork ChangesEverything2 November12.00pm – 1.00pm AEDT
    26. 26. Sponsored by: Powered by: Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit phoneAustralia: 1800 451 485 New Zealand: 0800 42 4874Visit: www.gotomeeting.com.au Follow our blog workshifting.com SPECIAL OFFER to Today’s Webinar Attendees Subscribe before 15 Nov and get the FIRST TWO MONTHS FREE
    27. 27. Blog: blogs.forrester.com/groundswellFacebook: www.facebook.com/groundswellTwitter: @jbernoff
    28. 28. www.abn.org.au

    ×