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Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar
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Booked for Lunch - Groundswell: Winning in a world transformed by social technologies Webinar

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A groundswell is rising among your customers. Are you ready? …

A groundswell is rising among your customers. Are you ready?

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon ” the groundswell” that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.

You can see it as an opportunity. Groundswell shows you how to turn the force of customers connecting to your own advantage.

Join us on 20 October when Josh Bernoff, co-author of Groundswell is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

Published in: Education, Technology, Business
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  • We’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • Tell us how crowdsourcing gets things done and the three ways that you’ve categorised crowdsourcing.
  • We’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • Transcript

    • 1. brought to you by: and the GROUNDSWELL Josh Bernoff
    • 2. Suzi DafnisAustralian Businesswomen’s Network
    • 3. Q&A
    • 4. TWITTER#bookedFollow us: @bookedforlunchFollow Josh: @jbernoffFollow Suzi: @suzidafnisOr go to:Search.twitter.comAnd enter #booked
    • 5. Sponsored by: Powered by: Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit phoneAustralia: 1800 451 485 New Zealand: 0800 42 4874Visit: www.gotomeeting.com.au Follow our blog workshifting.com SPECIAL OFFER to Today’s Webinar Attendees Subscribe before 15 Nov and get the FIRST TWO MONTHS FREE
    • 6. Josh Bernoff
    • 7. The Groundswell “A social trend in which people use technologies to get the things they need from each other, rather than fromtraditional institutions like corporations.”
    • 8. The time to jump in is over…
    • 9. The Social Technographics Ladder
    • 10. The Social Technographics Profile of Small-Business Owners
    • 11. Tapping theGroundswell
    • 12. The P.O.S.T method
    • 13. Objectives
    • 14. Listening
    • 15. Talking
    • 16. Energising
    • 17. Supporting
    • 18. Embracing
    • 19. Tapping the Groundswell with Twitter
    • 20. Social Maturity
    • 21. The Ubiquitous Groundswell
    • 22. Groundswell Thinking How to be, not what to do. • Be Ready to Connect • Be a Good Listener • Be Patient • Be Opportunistic • Be Flexible • Be Collaborative • Be Humble
    • 23. Q&AUse the Question Pane to Ask Your Questions
    • 24. Josh Bernoff
    • 25. Coming Up:Google+ forBusiness:How Google’s SocialNetwork ChangesEverything2 November12.00pm – 1.00pm AEDT
    • 26. Sponsored by: Powered by: Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit phoneAustralia: 1800 451 485 New Zealand: 0800 42 4874Visit: www.gotomeeting.com.au Follow our blog workshifting.com SPECIAL OFFER to Today’s Webinar Attendees Subscribe before 15 Nov and get the FIRST TWO MONTHS FREE
    • 27. Blog: blogs.forrester.com/groundswellFacebook: www.facebook.com/groundswellTwitter: @jbernoff
    • 28. www.abn.org.au

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