How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds.
Join us on 30 June when Guy Kawasaki, author of Enchantment is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.
Enchantment n: 1) To charm, delight, enrapture.
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson, founder of the Virgin Group
About the book