BOOKED for Lunch - Enchantment with Guy Kawasaki Webinar

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How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds.

Join us on 30 June when Guy Kawasaki, author of Enchantment is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

Enchantment n: 1) To charm, delight, enrapture.

'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential'  Sir Richard Branson, founder of the Virgin Group


About the book
http://www.guykawasaki.com/enchantment/

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  • Want to grow your business? Dynamic Business is Australia’s leading monthly magazine for small-to-medium business owners. Each issue features practical, expert advice on all aspects of growing your business. They also interview inspirational entrepreneurs, from the up and coming to the well known. In between issues you can catch up with the latest news at www.dynamicbusiness.com.au or find them on Twitter @dynamicbusinessLet’s get started.
  • I was at the launch of the book at SXSW in March earlier this year.I got my very own 'hot off the press' signed copy of the book.I knew then that I needed to invite guy to be on this program.I don't purport to have anything in common with Guy (I wouldn't be that presumptuous) but there are two things we do have in common - one is we own a load of apple products and two is we are fans of the work of Dr Robert Cialdini - the author of Influence, The Psychology of Persuasion How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.
  • Guy Kawasaki
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.WELCOME GUY
  • BOOKED for Lunch - Enchantment with Guy Kawasaki Webinar

    1. 1. brought to you by:<br />and the<br />EnchantmentThe Art of Changing Hearts, Minds, and Actions<br />Guy Kawasaki<br />
    2. 2. Suzi DafnisAustralian Businesswomen’s Network<br />
    3. 3. Q&A<br />
    4. 4. TWITTER<br />#booked<br />Follow us: @bookedforlunch<br />Follow Guy: @guykawasaki<br />Follow Suzi: @suzidafnis<br />Or go to:<br />Search.twitter.com<br />And enter #booked<br />
    5. 5.
    6. 6. @dynamicbusiness www.dynamicbusiness.com.au<br />
    7. 7.
    8. 8. Q&A<br />Use the Question Pane to Ask Your Questions<br />
    9. 9. Guy Kawasaki<br />
    10. 10. The Ethics of Enchantment<br />
    11. 11. Likability<br />Some cause happiness wherever they go; others whenever they go. – Oscar Wilde<br />
    12. 12. Trustworthiness<br />
    13. 13. Do something<br />DICEE<br />
    14. 14. Story<br />
    15. 15. Enchantment is a Process<br />
    16. 16. Make Enchantment Endure<br />
    17. 17. Push Technology<br />
    18. 18. Pull<br />Technology<br />
    19. 19. Enchanting UP and DOWN<br />
    20. 20. Q&A<br />
    21. 21.
    22. 22. Coming Up:<br />Simon Mainwaring – WE FIRST<br />Thursday, 21 July<br />12.00pm – 1.00pm AEST<br />
    23. 23. @dynamicbusiness www.dynamicbusiness.com.au<br />
    24. 24.
    25. 25. @guykawasaki<br />www.guykawasaki.com<br />Facebook Page: Enchantment<br />
    26. 26. Become a member today.<br />www.abn.org.au<br />

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