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BOOKED for Lunch - Ctrl Alt Delete by Mitch Joel Webinar
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BOOKED for Lunch - Ctrl Alt Delete by Mitch Joel Webinar

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In today's highly evolving world of e-commerce, what worked in business five years ago is fast becoming obsolete. Businesses and individuals desperately need to 'reboot' their everyday assumptions......

In today's highly evolving world of e-commerce, what worked in business five years ago is fast becoming obsolete. Businesses and individuals desperately need to 'reboot' their everyday assumptions on how to compete in the new landscape. This unique book shows you how you can survive the coming changes - and actually thrive.
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory.

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.

Along the way, Joel introduces his novel concept of 'squiggle' which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.

In short, this is not a book about 'change management' but rather a book about 'changing both you AND your business model.'

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  • Introduction
    Thanks Phil and Neil
    Asked to present on HOW we USE social media.
    How other small businesses may use it
    We are: National, Small business, Distance is an issue, SOHO clients - lack of resources especially time.
    Been online for a long time.
  • Is NOT a MARKETING Tool
    IS a way of doing business
    How do I be useful?
    How do I dazzle my customers?
    How do I help my customers get their goals?
    NOT
    What is the ROI? - “What is the ROI for customer service?”
    What can I sell them?
    Can I get xxxx people on my followers so that I can pitch them

Transcript

  • 1. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it.
  • 2. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. SUZI DAFNIS Australian Businesswomen’s Network
  • 3. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Q&A
  • 4. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. TWITTER Use tag: #abnbooked Follow along: Suzi is Mitch is @suzidafnis @mitchjoel
  • 5. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Mitch Joel twistimage.com
  • 6. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. POLL What I’d most like to reboot in business is: 1.My business model 2. My customer interactions 3. My marketing 4. My use of technology Put your answers in the questions box
  • 7. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it.
  • 8. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. No direct relationship? No future.
  • 9. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Broadcasting vs Utilitarianism
  • 10. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. MEDIA Passive vs Active
  • 11. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. The gold is in the data
  • 12. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. One Screen
  • 13. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Digital First
  • 14. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. The Squiggly Road
  • 15. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Marketing YOU
  • 16. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. POLL Which outcome most inspires your next actions? 1. 2. 3. 4. 5. A long and squiggly career path? Mastering the one-screen world? Building direct relationships? Being more useful? Thinking digital first? Put your answers in the questions box
  • 17. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Q&A Use the Question Pane to Ask Your Questions
  • 18. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Mitch Joel twistimage.com
  • 19. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Coming Up
  • 20. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Thank you Mitch Joel @mitchjoel twistimage.com
  • 21. Ctrl Alt Delete Reboot your business. Reboot your Life. Your future depends on it. Become a member today. www.abn.org.au