BOOKED for Lunch - EPIC Content Marketing - Joe Pulizzi

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No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. …

No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

Learn how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

In "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter & Win More Customers by Marketing Less" (McGraw-Hill), Joe Pulizzi, one the world's leading experts on content marketing, explains step-by-step how businesses can drive EPIC sales by creating content that is so helpful, so valuable and so compelling that customers can't live without it.

"Joe lays out the objectives, principles and core strategies of content marketing in a way that's easy to understand, inspiring and entertaining. If your company doesn't yet realize that it's a media company, you're missing the most powerful way to connect with your customers," says Julie Fleischer, Director of Media and Consumer Engagement, Kraft Foods, and 2013 Content Marketer of the Year.

Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" is a groundbreaking guide that provides a framework for developing a powerful content strategy that involves developing and distributing EPIC stories--for websites, blogs, and social media--that leads directly to greater profits and growth.

You'll walk away armed with real-world tools including how-to:

Discover and develop your content marketing mission statement
Set up a process for creating and curating epic content
Learn how to leverage social and email channels to create--and grow--your audience

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  • One of the aims of the book is to show us how to create content that is so helpful, so valuable and so compelling that customers can't live without it.
    What is content marketing? And what isn’t it?
    And, what differentiates regular content marketing from EPIC content marketing?
  • Creating content for the person most likely to buy our product or service seems obvious, so…

Transcript

  • 1. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less
  • 2. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less SUZI DAFNIS Australian Businesswomen’s Network
  • 3. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Q&A
  • 4. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less TWITTER Use tag: #booked Follow along: Suzi is Joe is @suzidafnis @JoePulizzi
  • 5. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Joe Pulizzi contentmarketinginstitute.com
  • 6. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Where do we start?
  • 7. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Poll Where are you in relation to Content Marketing? 1.Doing my research. Need to understand it. 2.Ready to start. (I know I want to.) 3.Publishing, but need more direction. 4.Established, but want to get more results.
  • 8. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Who is it for?
  • 9. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Awareness Shortlist The Buying Cycle
  • 10. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Niches
  • 11. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Planning – Content Calendar
  • 12. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Who’s on the team?
  • 13. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Content Types Blog, eBook, Newsletter, Video, Printed Magazine
  • 14. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Finding Content…
  • 15. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Platforms
  • 16. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less The Plan
  • 17. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Content Promotion
  • 18. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Q&A Use the Question Pane to Ask Your Questions
  • 19. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Joe Pulizzi contentmarketinginstitute.com
  • 20. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Poll Where will you start? 1.Personas - Who is my customer? 2.Owned vs Rented - My own online space 3.Determining my Niche - Where do I want to be a star? 4.Content Audit - What assets do I have? 5.Content Creation - Choosing platforms and channels 6.Social Media - Adding fuel to the fire
  • 21. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less • 27 March • 12.00pm AEDT • With Natalie Sisson
  • 22. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Thank you Joe Pulizzi @JoePulizzi contentmarketinginstitute.com
  • 23. Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach women the skills to start, manage and grow a business. Discover the benefits of membership!