No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. …
No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.
Learn how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
In "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter & Win More Customers by Marketing Less" (McGraw-Hill), Joe Pulizzi, one the world's leading experts on content marketing, explains step-by-step how businesses can drive EPIC sales by creating content that is so helpful, so valuable and so compelling that customers can't live without it.
"Joe lays out the objectives, principles and core strategies of content marketing in a way that's easy to understand, inspiring and entertaining. If your company doesn't yet realize that it's a media company, you're missing the most powerful way to connect with your customers," says Julie Fleischer, Director of Media and Consumer Engagement, Kraft Foods, and 2013 Content Marketer of the Year.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" is a groundbreaking guide that provides a framework for developing a powerful content strategy that involves developing and distributing EPIC stories--for websites, blogs, and social media--that leads directly to greater profits and growth.
You'll walk away armed with real-world tools including how-to:
Discover and develop your content marketing mission statement
Set up a process for creating and curating epic content
Learn how to leverage social and email channels to create--and grow--your audience