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On 30 June, ABN member Anne-Marie Sparrow of Cube PR will take you through an in-depth view of public relations and insights into how public relations can be applied effectively.
We'll look at when, as a small business to use PR and how, what to expect in terms of outcomes - and when to maintain or reactivate public relations strategies.
During this 90-minute online workshop we'll look at:
What exactly is public relations and how does it fit into the overall marketing mix?
Should small businesses consider it – and how and where does it fit?
When can it work best? What can it achieve?
What are the critical components of applying public relations effectively?
Identifying a very clear, defined business objective
Uncovering and defining the priority audience
Considering other potential stakeholders/influencers
Building a clear position/communication messages
Identifying best vehicles for delivery of the message/your information to the priority audiences and/or influencers
Ensuring resonance/pick-up in an extremely information rich environment
Getting the activity underway – reviewing impact/results
With interactive elements and Q&A this event will help you take your understanding and planning for PR strategy to a deeper level.
For more great webinars, check our website. http://www.abn.org.au/site/events