Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
SUZI DAFNIS
Australian Businesswomen’s ...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Q&A
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
TWITTER
Use tag: #abnanatomy
Follow alo...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Innovator Competitor Individualist
What...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
.
Jane Cay
birdsnest.com.au
Gillian Fra...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Jane Cay
Owner, birdsnest.com.au
Anatom...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Start by surrounding
yourself with the ...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Understand and become
passionate about ...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Always give yourself time
outside the d...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Be flexible. Embrace all
things new and...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Have a realistic cash flow
budget and m...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Gillian Franklin
Owner, Heat Group
Anat...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Competitor
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Think Big!
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Surround Yourself
With the Best
Mentors
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Never Let Other
People Define Who or
Wh...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Hire the Best People
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Anatomy of an Entrepreneur
Motivations ...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Katie Mihell
Head of Women in Focus,
Co...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
- Since 22 July, almost 10,000
people h...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
So, what are the majority of Australia’...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
The traits amongst females
were more ev...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
The Turning Points series
We asked a va...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
We asked Cathie Reid to tell us her sto...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
We asked Ronni Kahn to tell us her stor...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
And started up a thriving LinkedIn disc...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Go to the CommBank site and take the te...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
.
Jane Cay
birdsnest.com.au
Gillian Fra...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
Innovator Competitor Individualist
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
.
Upcoming
Events
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
.
Jane Cay
birdsnest.com.au
Gillian Fra...
Anatomy of an Entrepreneur
Motivations and mindsets of successful business owners.
www.abn.org.au
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Anatomy of an Entrepreneur Webinar - Jane Cay, Gillian Franklin, Katie Mihell

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What makes successful entrepreneurs tick? What motivates business owners to strive for success and to trail-blaze?

How is the mindset of an entrepreneur different to that of an employee and what is it that has them take risks and leaps of faith?

A NEW 90-minute webinar explores the real stories of three Australian business owners and looks at trends in entrepreneurship in Australia.

From this webinar learn:
The qualities great entrepreneurs share
The role that risk-taking, innovation and passion play in success
When good entrepreneurs get hands-on in the business and when they delegate
Are you ambitious enough to succeed?
What sort of entrepreneur you are

This webinar is sponsored by the Commonwealth Bank of Australia

http://www.abn.org.au/forms/131009-anatomy-of-an-entrepreneur.html

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  • Enter link here.
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • About Jane Cay As an 18 year old, Jane Cay committed to being part of the online revolution. It was 1996, and the internet was just becoming mainstream when Jane began her Commerce degree at the University of NSW; it completely captured her imagination. Her learning curve remained vertical while she worked as an e-business consultant with IBM before she fell in love with a farmer and had a tree change, landing in the NSW Snowy Mountains. It is here she founded birdsnest.com.au – a unique online retail store for women that has proved being independent and in a regional location is no obstacle to online success. Birdsnest has doubled its size each year since launching in late 2008, it is in the top 40 most visited apparel sites in Australia and employs over 80 fabulous birds. Jane is passionate about ‘inspiring confidence’ in her customers and discovering new ways to solve their wardrobe dilemma’s using the latest technology. It must be working with 70% of birdsnest revenue coming from return customers. The best bit is she gets to live in the slow lane, and work in the fast lane. Her home on their working farm is a 130km round trip for a litre of milk! About Birdsnest The birdsnest story is a fun one, and should give hope to many small businesses out there wondering how to tackle the online world. Birdsnest is still a family owned retail business based in Cooma NSW, population 8500. It started as a successful bricks and mortar clothing store servicing a country town and employing four people. Birdsnest launched online in September 2008 and now employs over 80 team members who post parcels to all corners of Australia and beyond. In just four years birdsnest.com.au has become one of Australia’s most respected and visited online stores. What sets this online experience apart is that it has been designed with a complete focus on the customer’s personal style. So, instead of trying to wear clothes that look better on someone else, women can search for outfits based on their body shape, favourite colour, personality or special occasion. They can also shop for complete styled outfits, or fill out some questions to receive a personalised style guide. This focus on inspiring confidence in women has seen seventy percent of their sales come from return customers. Despite launching at the height of the global financial crisis, growth has exceeded all expectations and birdsnest.com.au is now in the top 40 most visited apparel sites in Australia. Birdsnest is proof that being an independent player in a rural location is no obstacle to online success. About your entrepreneurial journey The qualities you feel that great entrepreneurs share Entrepreneur - born or created? The role that risk-taking, innovation and passion play in success When you are hands-on in the business and when you delegate
  • Start by surrounding yourself with the right people who share the dream and compliment your skills (it is even better if they are smarter than you!). It is great if you can all think big together but work with the resources you have, so act small.). > How important is team for your success?
  • Understand and become passionate about the problems you are solving for your customers. > Do you feel entrepreneurs care enough about this aspect of business?
  • Always give yourself time outside the daily running of the business to think outside the box. >> Why is this important and how do you manage ti?
  • Be flexible. Embrace all things new and adapt if circumstances change. > What sort of changes have you had to make?
  • Have a realistic cash flow budget and monitor it – if you are going to win the game, you've got to keep the score (a lesson learnt from my father). > I believe this is advice that you got from you father… Tell us about that.
  • Gillian Franklin is recognised as one of Australia's most innovative marketers and is Managing Director of her own company, The Heat Group Pty Ltd. Gillian has previously held Managing Director and General Management positions for some of Australia's leading consumer companies, including Creative Brands (owners of Australis and Le Tan) and Revlon. Find out how to succeed by creating the means to have a small business treated like a big business and how to develop a "triple bottom line" strategic plan to meet consumer's expectations. Gillian Franklin is recognised as one of Australia’s most innovative marketers with a passion and commitment to supporting women in business. She is Managing Director of her own company – The Heat Group Pty Ltd – one of Australia’s leading personal care companies. During the eight years that Heat has been in operation, Gillian has grown the company from five employees working out of a coffee shop, to a robust, well resourced company of 90 employees, complete with its own warehouse and distribution facility, currently distributing some of the world’s biggest cosmetic brands. The portfolio includes Max Factor and Covergirl from Procter & Gamble and more recently added Bourjois (from Chanel), redearth (owned by Esprit International) and Elite beauty accessories. In addition, in 2006 Heat acquired Ulta 3, a pharmacy exclusive budget brand. Under Gillian’s leadership, sales of Max Factor and Covergirl have increased 86 per cent in Australia, in a market that has only grown by half that rate in the same period. Both Max Factor and Covergirl now rank in the top five brands in the Australian cosmetic market and Heat has a turnover of over $72 million. Gillian has previously held Managing Director and General Management positions for some of Australia’s leading consumer companies, including Creative Brands (owners of Australis and Le Tan) and Revlon. Gillian was influential in shaping the lives of young women when she created and launched the Australis Self Made Girl workshops, designed to motivate and inspire young women to seek financial independence. Gillian continues to be passionate about supporting women and is a highly regarded and frequent speaker on women’s issues, often calling on The Heat database, a powerful and current research tool which regularly polls 150 000 Australian women on key issues affecting their lives. Gillian’s expertise and success was acknowledged when she was inducted into the Australian Business Women’s Hall of Fame in 1998 and when she won the Telstra Business Women’s Award Victoria in 1996. She was also awarded “Global Entrepreneur of the Year – Australia” at the Business Women’s Leaders Summit in Washington DC, in October 2000. More recently, Gillian has been acknowledged in BRW as “one of the next 20 most powerful women in Australia” and in October 2004, the Age Melbourne Magazine listed her as one of the new breed of powerbrokers, the next generation that will shape Melbourne. In addition to running her own business, Gillian is on the Board of the Cosmetic, Toiletry and Fragrance Association of Australia (CTFA/ACCORD), the Microsurgery Foundation, the Australian Formula 1 Grand Prix, Neopec and MTC (Melbourne Theatre Company). She lives in Melbourne with her husband and three teenage daughters. Gillian Franklin's Strategies for Success Think Big! - The heat group was told that we could never take on the big boys. We pitched and won a major cosmetics contract over several larger distributors. Surround Yourself With the Best Mentors - Invite experts to sit on your board of directors, and ask others for advice in a less formal arrangement. Never Let Other People Define Who or What You Are - Don't listen when they tell you it can't be done - do it anyway and prove them wrong. Hire the Best People (Use Your Gut Instinct When Hiring) and Look After Them - Put your trust in employees and assess their performance on results. Recognise that Staff Members Have a Life Outside Work and Employees With Balanced Lives Will Contribute More. About your entrepreneurial journey The qualities you feel that great entrepreneurs share Entrepreneur - born or created? The role that risk-taking, innovation and passion play in success When you are hands-on in the business and when you delegate
  • Innovator
  • Think Big! The heat group was told that we could never take on the big boys. We pitched and won a major cosmetics contract over several larger distributors.
  • Surround Yourself With the Best Mentors What sort of experts should we invite to be our mentors, and how might that look for us? ( to sit on your board of directors, and ask others for advice in a less formal arrangement.)
  • Never Let Other People Define Who or What You Are >>> Don't listen when they tell you it can't be done - do it anyway and prove them wrong.
  • Hire the Best People >> I understand that you recommend using your gut… (Use Your Gut Instinct When Hiring) and Look After Them - Put your trust in employees and assess their performance on results.
  • About your entrepreneurial journey The qualities you feel that great entrepreneurs share Entrepreneur - born or created? The role that risk-taking, innovation and passion play in success When you are hands-on in the business and when you delegate
  • About Katie Mihell Katie Mihell is Head of Women in Focus, Community and Entrepreneur Business Finance at CommBank. Women in Focus is a community that inspires, informs and connects women across Australia, through its program of events, online social community and business partnerships. Its focus is to open doors to opportunities by leveraging the networks, resources and expertise of CommBank, its customers and business partners. Community and Entrepreneur Business Finance are focused on creating sustainable entrepreneurship opportunities for communities that are either marginalised through social or cultural hardship, or find it difficult to access finance due to lack of trading history and assets in the business. In her prior roles at CommBank, Katie worked in strategy and advisory roles across the Business and Institutional Banking divisions and Colonial First State. Prior to CommBank, Katie spent 10 years in the IT and Telecommunications industry, working for consultancies and start-ups in San Francisco, London, Melbourne and Sydney. Katie holds a Masters of Business Administration from the Australian Graduate School of Management. As discussed, please prepare a 15 minute presentation that illuminates the audience about the current state of entrepreneurship in Australia, the findings from the survey so far, your own experience of what makes entrepreneurs tick.
  • Transcript of "Anatomy of an Entrepreneur Webinar - Jane Cay, Gillian Franklin, Katie Mihell"

    1. 1. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners.
    2. 2. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. SUZI DAFNIS Australian Businesswomen’s Network
    3. 3. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Q&A
    4. 4. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. TWITTER Use tag: #abnanatomy Follow along: @suzidafnis
    5. 5. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Innovator Competitor Individualist What kind of entrepreneur are you?
    6. 6. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. . Jane Cay birdsnest.com.au Gillian Franklin Heat Group Katie Mihell Head of Women in Focus, CommBank
    7. 7. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Jane Cay Owner, birdsnest.com.au Anatomy of an Entrepreneur Motivations and Mindsets of successful business owners.
    8. 8. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners.
    9. 9. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Start by surrounding yourself with the right people
    10. 10. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Understand and become passionate about the problems you are solving for your customers.
    11. 11. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Always give yourself time outside the daily running of the business to think outside the box.
    12. 12. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Be flexible. Embrace all things new and adapt if circumstances change.
    13. 13. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Have a realistic cash flow budget and monitor it – if you are going to win the game, you've got to keep the score).
    14. 14. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Gillian Franklin Owner, Heat Group Anatomy of an Entrepreneur Motivations and Mindsets of successful business owners.
    15. 15. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Competitor
    16. 16. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Think Big!
    17. 17. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Surround Yourself With the Best Mentors
    18. 18. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Never Let Other People Define Who or What You Are.
    19. 19. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Hire the Best People
    20. 20. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Anatomy of an Entrepreneur Motivations and Mindsets of successful business owners.
    21. 21. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Katie Mihell Head of Women in Focus, CommBank Anatomy of an Entrepreneur Motivations and Mindsets of successful business owners.
    22. 22. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. - Since 22 July, almost 10,000 people have taken the test to understand their most dominant entrepreneurial traits - The test was developed by organisational psychologist, Kirsty Bucknell based on research suggesting there are 7 key factors that contribute to entrepreneurial orientation What kind of entrepreneur are you?
    23. 23. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. So, what are the majority of Australia’s entrepreneurs? The 7 traits are: -Individualist -Learner -Achiever -Competitor -Innovator -Risk-taker -Self-starter The vast majority of people who took the test are Risk-takers Source: Commonwealth Bank, ‘what kind of entrepreneur are you? test
    24. 24. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. The traits amongst females were more evenly spread Twice as many males as females took the test Male respondents were more heavily skewed to being ‘Risk-takers’ What’s the difference between genders? Source: Commonwealth Bank, ‘what kind of entrepreneur are you? test
    25. 25. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. The Turning Points series We asked a variety of entrepreneurs to tell us about the key personal and business ‘turning points’ that shaped their entrepreneurial journeys.
    26. 26. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. We asked Cathie Reid to tell us her story Cathie is Partner, APHS Pharmacy Group “Advice to would be entrepreneurs I think is think very hard about how passionate you are about your idea.”
    27. 27. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. We asked Ronni Kahn to tell us her story Ronni is Founder and CEO of OzHarvest “I guess what motivates me is the capacity to make a difference to people…and that’s what drives me”
    28. 28. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. And started up a thriving LinkedIn discussion group animated by James Tuckerman
    29. 29. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Go to the CommBank site and take the test today to find out what kind of entrepreneur you are.
    30. 30. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. . Jane Cay birdsnest.com.au Gillian Franklin Heat Group Katie Mihell Head of Women in Focus, CommBank Q&A
    31. 31. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. Innovator Competitor Individualist
    32. 32. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. . Upcoming Events
    33. 33. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. . Jane Cay birdsnest.com.au Gillian Franklin Heat Group Katie Mihell Head of Women in Focus, CommBank Thank You
    34. 34. Anatomy of an Entrepreneur Motivations and mindsets of successful business owners. www.abn.org.au

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