9 Simple Steps to an   Effective (and Profitable) Website
9 S im p le S t e p sTo an Effective and (Profitable) Website   Suzi Dafnis   Australian Businesswomen’s Network
9 S im p le S t e p sTo an Effective and (Profitable) Website                     Q&A
9 S im p le S t e p sTo an Effective and (Profitable) Website          TWITTER          Use tag:        #abnwebsite       ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                                           Sponsored by:     ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                 Bianca Board                 Web123
9 S im p le S t e p sTo an Effective and (Profitable) Website
9 S im p le S t e p sTo an Effective and (Profitable) Website     Bianca Board     Web 123
9 S im p le S t e p sTo an Effective and (Profitable) Website
9 S im p le S t e p sTo an Effective and (Profitable) Website
9 S im p le S t e p sTo an Effective and (Profitable) Website            Step 1            Getting Your Strategy Right    ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                         Your Web Strategy                   ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                                Step 2                       ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                           #1 Biggest Mistake                ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                              Call To Actions (CTAs)         ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                 Helpful Hint                 Tell people wha...
9 S im p le S t e p sTo an Effective and (Profitable) Website           #2 Biggest Mistake           Not Being Compelling!
9 S im p le S t e p sTo an Effective and (Profitable) Website                           G ue s s Wha t                    ...
9 S im p le S t e p sTo an Effective and (Profitable) Website          #3 Biggest Mistake          No Lead Capture! (no ba...
9 S im p le S t e p sTo an Effective and (Profitable) Website          Hot Tip          Increasing Your Subscribers       ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                         Step 3                         Condu...
9 S im p le S t e p sTo an Effective and (Profitable) Website                            Web Tools                        ...
9 S im p le S t e p sTo an Effective and (Profitable) Website           Step 4           Improve your On-Page SEO         ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                         Climbing The Ranks                  ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                        How does SEO Affect You?             ...
9 S im p le S t e p sTo an Effective and (Profitable) Website          The Top 3          On Page Steps To Follow         ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                               S te p 5                      ...
9 S im p le S t e p sTo an Effective and (Profitable) Website           Step 5           An Example…                      ...
9 S im p le S t e p sTo an Effective and (Profitable) Website           Brainstorming           12 Months of Content      ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                          Exercise:                          ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                         S te p 5                         R e...
9 S im p le S t e p sTo an Effective and (Profitable) Website                         Step 6                         Build...
9 S im p le S t e p sTo an Effective and (Profitable) Website                         Inbound Links                       ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                              Step 7                         ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                      Nurturing Your List                    ...
9 S im p le S t e p sTo an Effective and (Profitable) Website           Step 8           Analyse & Optimise               ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                              Step 9                         ...
9 S im p le S t e p sTo an Effective and (Profitable) Website           And Now…..           Repeat From Step 1
9 S im p le S t e p sTo an Effective and (Profitable) Website            Free Downloads!            9 Step Blueprint & Ess...
9 S im p le S t e p sTo an Effective and (Profitable) Website
9 S im p le S t e p sTo an Effective and (Profitable) WebsiteThank you                        Bianca Board                ...
9 S im p le S t e p sTo an Effective and (Profitable) Website                                           Q&A          Use t...
9 S im p le S t e p sTo an Effective and (Profitable) Website                 Bianca Board                 Web123
9 S im p le S t e p sTo an Effective and (Profitable) WebsiteComing Up:                                           The Zapp...
9 S im p le S t e p sTo an Effective and (Profitable) Website                                           The Innovation Sec...
9 S im p le S t e p sTo an Effective and (Profitable) Website                                           Sponsored by:     ...
9 S im p le S t e p sTo an Effective and (Profitable) Website     Become a member     today.       www.abn.org.au
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9 Simple Steps to an Effective Website by Bianca Board

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The answer to working less and getting more from your website is having a PLAN! Plain and Simple. If you’re wondering how you can leverage your website to be more profitable for your small business, then this webinar is for you.



Bianca Board of Web123 joined us on 17 April where she revealed the ultimate blueprint for web success -- in just 9 easy steps! These expert secrets and strategies will help your transform your stale website into a lead-generating machine, propelling your profits for into overdrive.


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  • Suzi – what would you like to promote?
  • Transcript of "9 Simple Steps to an Effective Website by Bianca Board"

    1. 1. 9 Simple Steps to an Effective (and Profitable) Website
    2. 2. 9 S im p le S t e p sTo an Effective and (Profitable) Website Suzi Dafnis Australian Businesswomen’s Network
    3. 3. 9 S im p le S t e p sTo an Effective and (Profitable) Website Q&A
    4. 4. 9 S im p le S t e p sTo an Effective and (Profitable) Website TWITTER Use tag: #abnwebsite Follow along: •Suzi is @suzidafnis •Bianca is @biancaboard
    5. 5. 9 S im p le S t e p sTo an Effective and (Profitable) Website Sponsored by: Dynamic Business www.dynamicbusiness.com.au Get $5.45 off the cover price when you subscribe to Dynamic Business Magazine for just $2 an issue delivered to your door! www.dynamicbusiness.com.au/subscribe
    6. 6. 9 S im p le S t e p sTo an Effective and (Profitable) Website Bianca Board Web123
    7. 7. 9 S im p le S t e p sTo an Effective and (Profitable) Website
    8. 8. 9 S im p le S t e p sTo an Effective and (Profitable) Website Bianca Board Web 123
    9. 9. 9 S im p le S t e p sTo an Effective and (Profitable) Website
    10. 10. 9 S im p le S t e p sTo an Effective and (Profitable) Website
    11. 11. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 1 Getting Your Strategy Right Don’t start with tactics; that’s like starting at the end and working backwards!
    12. 12. 9 S im p le S t e p sTo an Effective and (Profitable) Website Your Web Strategy What Should I Include?
    13. 13. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 2 Conduct a Website Audit There’s no point marketing your site if it’s not set up as a lead-generating and converting machine. If it’s not making you money then it’s not doing its job.
    14. 14. 9 S im p le S t e p sTo an Effective and (Profitable) Website #1 Biggest Mistake Relying Solely on your Contact Us Page to Convert
    15. 15. 9 S im p le S t e p sTo an Effective and (Profitable) Website Call To Actions (CTAs) Common Call To Actions
    16. 16. 9 S im p le S t e p sTo an Effective and (Profitable) Website Helpful Hint Tell people what to do…
    17. 17. 9 S im p le S t e p sTo an Effective and (Profitable) Website #2 Biggest Mistake Not Being Compelling!
    18. 18. 9 S im p le S t e p sTo an Effective and (Profitable) Website G ue s s Wha t It ’ s n o t a b o u t y o u ….
    19. 19. 9 S im p le S t e p sTo an Effective and (Profitable) Website #3 Biggest Mistake No Lead Capture! (no bait)
    20. 20. 9 S im p le S t e p sTo an Effective and (Profitable) Website Hot Tip Increasing Your Subscribers Providing more information here gives you a 3600% Increase in Opt-Ins!
    21. 21. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 3 Conduct Keyword Research
    22. 22. 9 S im p le S t e p sTo an Effective and (Profitable) Website Web Tools Some of my Favourites
    23. 23. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 4 Improve your On-Page SEO On-Page just refers to optimising the content that is currently on your website.
    24. 24. 9 S im p le S t e p sTo an Effective and (Profitable) Website Climbing The Ranks Site Rankings in Google
    25. 25. 9 S im p le S t e p sTo an Effective and (Profitable) Website How does SEO Affect You? Improve your On-Page SEO The right traffic = Conversions and we know what that means… MORE PROFIT!
    26. 26. 9 S im p le S t e p sTo an Effective and (Profitable) Website The Top 3 On Page Steps To Follow 1. T i t l e T a g s 2 . M e ta D e s c r ip t io n s 3 . K e y w o r d s in C opy
    27. 27. 9 S im p le S t e p sTo an Effective and (Profitable) Website S te p 5 C r e a t in g G r e a t C Yo unn t e nn etr j u s t s e l l …. . o o lo g P ro d uc ts & S e r v ic e s Yo u m u s t b e c o m e
    28. 28. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 5 An Example… • eBooks • Guides • Blogs • Weekly Videos • Golf Primers • Newsletter • Online School
    29. 29. 9 S im p le S t e p sTo an Effective and (Profitable) Website Brainstorming 12 Months of Content How to: Create 101 Content Ideas in 60 Minutes or Less
    30. 30. 9 S im p le S t e p sTo an Effective and (Profitable) Website Exercise: Write down the top 10 questions you get asked by prospects Then answer them using:
    31. 31. 9 S im p le S t e p sTo an Effective and (Profitable) Website S te p 5 R e p u r p o s in g a n d R e p a c k a g in g
    32. 32. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 6 Building Inbound Links
    33. 33. 9 S im p le S t e p sTo an Effective and (Profitable) Website Inbound Links How Do I Get Them? Tip: Dedicate 2-3 hours per week to link building alone.
    34. 34. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 7 Nurturing Your List
    35. 35. 9 S im p le S t e p sTo an Effective and (Profitable) Website Nurturing Your List How Do I Do That…..?
    36. 36. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 8 Analyse & Optimise Wha t to M e a s ure : • ROI • C o n v e r s io n s • S a le s • E m a il S u b s c r ib e r s • To p K e yw o r d s • R e fe rra l S o u rc e s • P a g e s p e r V is it • B o unc e R a te
    37. 37. 9 S im p le S t e p sTo an Effective and (Profitable) Website Step 9 Count Your Money
    38. 38. 9 S im p le S t e p sTo an Effective and (Profitable) Website And Now….. Repeat From Step 1
    39. 39. 9 S im p le S t e p sTo an Effective and (Profitable) Website Free Downloads! 9 Step Blueprint & Essential Resources w e b 12 3 . c o m . a u /b l u w e b 12 3 . c o m . a u e p r in t /a b n
    40. 40. 9 S im p le S t e p sTo an Effective and (Profitable) Website
    41. 41. 9 S im p le S t e p sTo an Effective and (Profitable) WebsiteThank you Bianca Board Web123 @BiancaBoard /Web123.Website.Builder /web123.com.au /bianca-board
    42. 42. 9 S im p le S t e p sTo an Effective and (Profitable) Website Q&A Use the Question Pane to Ask Your Questions
    43. 43. 9 S im p le S t e p sTo an Effective and (Profitable) Website Bianca Board Web123
    44. 44. 9 S im p le S t e p sTo an Effective and (Profitable) WebsiteComing Up: The Zappos Experience 5 Principles to INSPIRE, ENGAGE and WOW 19 April Register now at www.abn.org.au
    45. 45. 9 S im p le S t e p sTo an Effective and (Profitable) Website The Innovation Secrets of 10 Women-Owned Australian Businesses Download today
    46. 46. 9 S im p le S t e p sTo an Effective and (Profitable) Website Sponsored by: Dynamic Business www.dynamicbusiness.com.au
    47. 47. 9 S im p le S t e p sTo an Effective and (Profitable) Website Become a member today. www.abn.org.au

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