WEBSITE MARKETING<br />LinkedIn<br />FacebookBloggingMySpace<br />You Tube<br />Twitter<br />
AGENDA<br />Social Media <br />Website Marketing<br />What is Blogging?<br />How to use the social media:<br />LinkedIn 		...
What is Social Media?<br />Social Online Networking + Marketing = CONNECTION!<br />Social Online Networking			<br />Tradit...
Online Personality Profile<br />LinkedIn  =  Business Professionals World-wide Use<br />Main Time Use = 9 to 5pm			Age Ran...
What Is Blogging?<br />Blog = (noun & verb) a contraction of the term “weblog” maintained usually by one individual with r...
TYPES OF BLOGS<br />Personal – on online diary to share to the outside world.<br />Corporate – Can be used to communicate ...
How Can Social Media and Blogging Help YOU?<br />MARKETING – PUBLIC RELATIONS – BRANDING<br />Gaining awareness to compani...
Social Online Media – Why Should You Care?<br />Reduces Transaction Costs<br />Less Mailings / Cold Calling in:<br />Findi...
TOP Uses ofSocial Online Media?<br />Social Aspect<br />Networking<br />Each Networking opportunity is a possible PROSPECT...
Social Online Value<br />Networking!  Networking!  Networking!<br />Strategically Building a Network:<br />HR Depts.<br />...
HOW TO Join & Interact with ONLINE GROUPS<br />Facebook, MySpace, LinkedIn, Twitter –<br />All have Groups to Join within ...
How To Get Started:<br />Build a “Robust” profile on each and every site<br />Add Photos<br />Update Continuously<br />Res...
3 KEY THINGS YOU CAN DO:<br />Connect with Alumni / Current Students / Faculty / Staff / Prospects:<br />RELATIONSHIP FIRS...
QUESTIONS?<br />
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Website Marketing - BY SUZETTE BAECKELANDT

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Website Marketing - BY SUZETTE BAECKELANDT

  1. 1. WEBSITE MARKETING<br />LinkedIn<br />FacebookBloggingMySpace<br />You Tube<br />Twitter<br />
  2. 2. AGENDA<br />Social Media <br />Website Marketing<br />What is Blogging?<br />How to use the social media:<br />LinkedIn Overview<br />FacebookHow to Use<br />MySpace Connecting<br />YouTube<br />Twitter<br />Questions<br />
  3. 3. What is Social Media?<br />Social Online Networking + Marketing = CONNECTION!<br />Social Online Networking <br />Traditional Marketing <br />
  4. 4.
  5. 5. Online Personality Profile<br />LinkedIn = Business Professionals World-wide Use<br />Main Time Use = 9 to 5pm Age Range = 30+<br />Business Connections, Colleagues, Network Event Connections, Etc.<br />FaceBook = Both Business and Personal Use<br />Main Time Use = Nights / Weekends Age Range = 35 - 44<br />SOME business connections; mainly a “KEEP IN TOUCH” site<br />MySpace = Marketing / Exposure <br />Main Time Use = Nights / Weekends Age Range = 35 - 44<br />Media Marketing; web commercials, Upcoming Events, Etc.<br />You Tube = Media / Video Marketing<br />Main Time Use = Nights / Weekends Age Range = 18-55, <br />Age is evenly divided between males and females, and spanning all geographies.<br />Twitter= Both Business and Personal Use<br />Main Time Use = Nights / Weekends<br />Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over.<br />
  6. 6. What Is Blogging?<br />Blog = (noun & verb) a contraction of the term “weblog” maintained usually by one individual with regular entries of commentary sometimes containing photos and videos.<br />Blogger = (noun) person writing the blog or commentary.<br />Subject - Any subject from political to personal journaling to input with anyone who visits and interacts with the page/site/blogger.<br />Input: ideas/thoughts/concerns, etc.<br />Commentary – Regular input between writer and reader. Both reader and writer exchange, interact, and share ideas.<br />Interaction - Regular blogging from writer to reader and so forth becomes essential in the blogging process and success of the site.<br />
  7. 7. TYPES OF BLOGS<br />Personal – on online diary to share to the outside world.<br />Corporate – Can be used to communicate within a company or for marketing, branding, and public relations.<br />Genre - Some blogs focus on a particular subject, such as political blogs, travel blogs, Internal blogs, project blogs, quizzing blogs, etc.<br />Media - These blogs that contain videos, commercials, or interactive video are also known as a “Vlog”. <br />
  8. 8. How Can Social Media and Blogging Help YOU?<br />MARKETING – PUBLIC RELATIONS – BRANDING<br />Gaining awareness to companies / new prospects<br />Interaction between you and<br />Student<br />Prospect<br />Media<br />Share thoughts, concerns, ideas.<br />It is possible for blogging to be anonymous by writer, therefore, honesty is more likely.<br />
  9. 9. Social Online Media – Why Should You Care?<br />Reduces Transaction Costs<br />Less Mailings / Cold Calling in:<br />Finding People<br />Helping People<br />Connecting with People<br />Network more “Actionable”<br />For you<br />For others in your network<br />Better Response<br />Prospect<br />Students<br />
  10. 10. TOP Uses ofSocial Online Media?<br />Social Aspect<br />Networking<br />Each Networking opportunity is a possible PROSPECT!<br />Job Search<br />Speaking Engagements / Conferences<br />Find Key Employees or Consultants<br />Business Connect with venture Capitalists<br />Connect Socially<br />
  11. 11. Social Online Value<br />Networking! Networking! Networking!<br />Strategically Building a Network:<br />HR Depts.<br />Training Specialists<br />Being found by <br />Prospects, Current Students, Alumni, Relevant People<br />When people update profiles and move positions and companies – YOU HAVE AN “IN”.<br />Recruiting<br />Building Relationships with Current Students and Alumni.<br />
  12. 12. HOW TO Join & Interact with ONLINE GROUPS<br />Facebook, MySpace, LinkedIn, Twitter –<br />All have Groups to Join within site.<br />Do a “SEARCH” for relevant groups:<br />I.E.: Adult Higher Education Group, Human Resource Groups, Learning To Learn, Alpha Sigma Lambda, etc.<br />GET INVOLVED: Blog and Converse with each group<br />Create Your Own Blog<br />Create Your Own Group<br />Invite network connections<br />
  13. 13. How To Get Started:<br />Build a “Robust” profile on each and every site<br />Add Photos<br />Update Continuously<br />Respond to each and every inquiry within a 24 to 48 hour time frame<br />Update your contacts and be aware when people move to different companies<br />Join lots of “groups” within each Social Online Network site. <br />Blog to create awareness and conversation within the groups as well as your own page blogging.<br />Keep blogging current<br />
  14. 14. 3 KEY THINGS YOU CAN DO:<br />Connect with Alumni / Current Students / Faculty / Staff / Prospects:<br />RELATIONSHIP FIRST! <br />Start conversation – DON’T SELL! BE A RESOURCE!<br />Find out what “Groups” they belong to – join those groups.<br />Start Discussion within Group offering advice and insight .<br />Ask! Ask for help connecting with your “friends”/staff/faculty, etc. connections. <br />Find a Commonality with EACH AND EVERY connection!<br />Search for Relevant Groups and Connect / Blog / Talk/ Connect with those with common interests.<br />
  15. 15. QUESTIONS?<br />
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