Your SlideShare is downloading. ×
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Website Marketing - BY SUZETTE BAECKELANDT
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Website Marketing - BY SUZETTE BAECKELANDT

493

Published on

A Power Point Presentation on Website Marketing - Written and Created by Suzette A. Baeckelandt.

A Power Point Presentation on Website Marketing - Written and Created by Suzette A. Baeckelandt.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
493
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WEBSITE MARKETING
    LinkedIn
    FacebookBloggingMySpace
    You Tube
    Twitter
  • 2. AGENDA
    Social Media
    Website Marketing
    What is Blogging?
    How to use the social media:
    LinkedIn Overview
    FacebookHow to Use
    MySpace Connecting
    YouTube
    Twitter
    Questions
  • 3. What is Social Media?
    Social Online Networking + Marketing = CONNECTION!
    Social Online Networking
    Traditional Marketing
  • 4.
  • 5. Online Personality Profile
    LinkedIn = Business Professionals World-wide Use
    Main Time Use = 9 to 5pm Age Range = 30+
    Business Connections, Colleagues, Network Event Connections, Etc.
    FaceBook = Both Business and Personal Use
    Main Time Use = Nights / Weekends Age Range = 35 - 44
    SOME business connections; mainly a “KEEP IN TOUCH” site
    MySpace = Marketing / Exposure
    Main Time Use = Nights / Weekends Age Range = 35 - 44
    Media Marketing; web commercials, Upcoming Events, Etc.
    You Tube = Media / Video Marketing
    Main Time Use = Nights / Weekends Age Range = 18-55,
    Age is evenly divided between males and females, and spanning all geographies.
    Twitter= Both Business and Personal Use
    Main Time Use = Nights / Weekends
    Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over.
  • 6. What Is Blogging?
    Blog = (noun & verb) a contraction of the term “weblog” maintained usually by one individual with regular entries of commentary sometimes containing photos and videos.
    Blogger = (noun) person writing the blog or commentary.
    Subject - Any subject from political to personal journaling to input with anyone who visits and interacts with the page/site/blogger.
    Input: ideas/thoughts/concerns, etc.
    Commentary – Regular input between writer and reader. Both reader and writer exchange, interact, and share ideas.
    Interaction - Regular blogging from writer to reader and so forth becomes essential in the blogging process and success of the site.
  • 7. TYPES OF BLOGS
    Personal – on online diary to share to the outside world.
    Corporate – Can be used to communicate within a company or for marketing, branding, and public relations.
    Genre - Some blogs focus on a particular subject, such as political blogs, travel blogs, Internal blogs, project blogs, quizzing blogs, etc.
    Media - These blogs that contain videos, commercials, or interactive video are also known as a “Vlog”.
  • 8. How Can Social Media and Blogging Help YOU?
    MARKETING – PUBLIC RELATIONS – BRANDING
    Gaining awareness to companies / new prospects
    Interaction between you and
    Student
    Prospect
    Media
    Share thoughts, concerns, ideas.
    It is possible for blogging to be anonymous by writer, therefore, honesty is more likely.
  • 9. Social Online Media – Why Should You Care?
    Reduces Transaction Costs
    Less Mailings / Cold Calling in:
    Finding People
    Helping People
    Connecting with People
    Network more “Actionable”
    For you
    For others in your network
    Better Response
    Prospect
    Students
  • 10. TOP Uses ofSocial Online Media?
    Social Aspect
    Networking
    Each Networking opportunity is a possible PROSPECT!
    Job Search
    Speaking Engagements / Conferences
    Find Key Employees or Consultants
    Business Connect with venture Capitalists
    Connect Socially
  • 11. Social Online Value
    Networking! Networking! Networking!
    Strategically Building a Network:
    HR Depts.
    Training Specialists
    Being found by
    Prospects, Current Students, Alumni, Relevant People
    When people update profiles and move positions and companies – YOU HAVE AN “IN”.
    Recruiting
    Building Relationships with Current Students and Alumni.
  • 12. HOW TO Join & Interact with ONLINE GROUPS
    Facebook, MySpace, LinkedIn, Twitter –
    All have Groups to Join within site.
    Do a “SEARCH” for relevant groups:
    I.E.: Adult Higher Education Group, Human Resource Groups, Learning To Learn, Alpha Sigma Lambda, etc.
    GET INVOLVED: Blog and Converse with each group
    Create Your Own Blog
    Create Your Own Group
    Invite network connections
  • 13. How To Get Started:
    Build a “Robust” profile on each and every site
    Add Photos
    Update Continuously
    Respond to each and every inquiry within a 24 to 48 hour time frame
    Update your contacts and be aware when people move to different companies
    Join lots of “groups” within each Social Online Network site.
    Blog to create awareness and conversation within the groups as well as your own page blogging.
    Keep blogging current
  • 14. 3 KEY THINGS YOU CAN DO:
    Connect with Alumni / Current Students / Faculty / Staff / Prospects:
    RELATIONSHIP FIRST!
    Start conversation – DON’T SELL! BE A RESOURCE!
    Find out what “Groups” they belong to – join those groups.
    Start Discussion within Group offering advice and insight .
    Ask! Ask for help connecting with your “friends”/staff/faculty, etc. connections.
    Find a Commonality with EACH AND EVERY connection!
    Search for Relevant Groups and Connect / Blog / Talk/ Connect with those with common interests.
  • 15. QUESTIONS?

×