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Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices
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Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices

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Best website and Internet 2.0 practicies for lawyers.

Best website and Internet 2.0 practicies for lawyers.

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    Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices Presentation Transcript

    • Internet 2.0 and the Law R. Scott Oswald, Principal, The Employment Law Group, P.C.
    • Using Technology To Demonstrate Expertise  Determine the Purpose of Firm’s Website – Is it a brochure or an information source? 2
    • Using Technology To Demonstrate Expertise  Brochure – Static  Information Source/Resource – Requires regular commitment to website – Update Site with New Law  Website should define Practice and Culture – Tell clients why they should retain your firm  Testimonials  Firm News  Opinions 3
    • Effective Practice Area Pages 4
    • Effective News Page 5
    • Opinions Page 6
    • Publications Page 7
    • Top 5 Mistakes When Using Internet 2.0  Relying solely on PPC Campaigns – Web 2.0 – Use Content 8
    • Blogs Today, Congress approved H.R. 1424 (“Emergency Economic Stabilization Act”) 9
    • Top 5 Mistakes When Using Internet 2.0  Excessive use of legal jargon – Remember your audience – Use legal terminology where appropriate  Targeting lawyers  Targeting sophisticated clients  Focusing efforts only on main page  Abandoning site after initial launch  Failing to return potential client inquiries 10
    • Questions? For further information, contact: R. Scott Oswald The Employment Law Group® Law Firm soswald@employmentlawgroup.com www.employmentlawgroup.com Tel: 202.261.2806 Fax: 202.261.2835