Internet 2.0 and the Law
R. Scott Oswald, Principal,
The Employment Law Group, P.C.

Using Technology To
Demonstrate Expertise
 Determine the Purpose of Firm’s
Website
– Is it a brochure or an information
source?
2

Using Technology To
Demonstrate Expertise
 Brochure
– Static
 Information Source/Resource
– Requires regular commitment to website
– Update Site with New Law
 Website should define Practice and Culture
– Tell clients why they should retain your firm
 Testimonials
 Firm News
 Opinions
3

Effective Practice Area Pages
4

Effective News Page
5

Opinions Page
6

Publications Page
7

Top 5 Mistakes When
Using Internet 2.0
 Relying solely on PPC Campaigns
– Web 2.0
– Use Content
8

Blogs
Today, Congress approved H.R. 1424 (“Emergency Economic Stabilization Act”)
9

Top 5 Mistakes When
Using Internet 2.0
 Excessive use of legal jargon
– Remember your audience
– Use legal terminology where appropriate
 Targeting lawyers
 Targeting sophisticated clients
 Focusing efforts only on main page
 Abandoning site after initial launch
 Failing to return potential client inquiries
10

Questions?
For further information, contact:
R. Scott Oswald
The Employment Law Group® Law Firm
soswald@employmentlawgroup.com
www.employmentlawgroup.com
Tel: 202.261.2806
Fax: 202.261.2835