Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation

Internet 2.0 and the Law: Twitter StopPoliticalCalls.org Shaun Dakin: CEO & Founder 05/21/2009

Agenda • Twitter (social media) – What is it? • Twitter and Lawyers • Twitter Tips • Discussion And Questions

Why Twitter?

Lawyers Using Twitter Today

Twitter? Tweet? What Are You Doing? 140c 1. Micro-blogging 2. Broadcast Instant Messaging 3. A time sink

Twitter Basics • Twitter – Twitter.com • To Tweet – The act of Twittering in 140 characters • To Follow – To follow someone on Twitter • Follower – Someone who follows you • @Replies – People who “talk” directly to you vs. broadcast thoughts = – @IsCool what do you think about lawyers? • Direct Messages – Like email • Favorites – bookmarking specific Tweets

My Twitter Account: @EndTheRoboCalls

The Worldwide Conversation • Twitter is Great for open conversations

Twitter Search: Where You Listen To The Conversation

How Do You Start? • Just Do It. Free. Twitter.com • How do I get people to care? – Be authentic (no spamming, self promotion) – Be interesting (remember high school) – Be conversational – Follow people that you are interested and may be interested in you – Engage with people that contact you – Answer Questions

How Do You Get Others To Listen? • ReTweet other people’s Tweets (like forwarding an email)

What to ReTweet • Whatever you think others will be interested in. – News – Tips – How To – Breaking News – Anything

What to ReTweet • Whatever you think others will be interested in.

Add Value By Asking and Answering Questions • I asked my followers a question this week:

How Often? • As much as you care to. Seriously. – People will either listen or not

Hashtags Are The Key To Following The Worldwide Conversation • Hashtags - #WhatEverYouWantToPutHere • Used with Twitter Search to monitor conversations • Like “tags” on webpages and blogs • Very event driven – Elections (#VoteReport) – Crisis (#Mumbai) – Movies / TV (Idol)

Twitter Search and HashTags

Twitter and Law

How Many Lawyers On Twitter?

Law Firms on Twitter http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/

Womble Carlyle

McDermott

Tools and Tips

Don’t Do It, seriously • Social Media Takes Time, Lot’s Of It • You Must Be Engaged – Immediately and authentically • Resource Allocation Decisions – Can’t be an intern

Twitter Tools - TweetDeck What: Visualize multiple searches and create groups

Twitter Tools - HootSuite What: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.

Twitter Tools - TweetLater What: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow

Twitter Tools - Twitterfeed What: Automatically update your Twitter account with your blog posts.

Twitter Search And Variants

My Favorite - Twazzup

Questions • Contact Information: – Shaun Dakin: dakinshaun@gmail.com – Twitter: • @EndTheRobocalls (Business) • @IsCool (Personal) – 703.201.1146 (no robo calls please) – Facebook, Linkedin, Friendfeed, etc…

What It Can Be 

I Polled My Followers Monday • For Blackberry users  Twitterbery – http://www.orangatame.com/products/twitterber ry/ • TinyTwitter  – Love twitter and love tweeting from your mobile device? But don't want to get dinged for updates and double dinged for friend updates continually arriving via SMS? – http://www.tinytwitter.com/

I Polled My Followers Monday • For Vista users  @BlueAp – http://www.thirteen23.com/experiences/desktop /blu/ • Another Twitter Desktop App - @Twhirl – http://www.twhirl.org/

Twitterfeed Example

With Only 140 C’s Links Need To Be Shortened • To keep it under 140 characters you’ll need to shorten the links: • Some tools: – TweetDeck – built in – HootSuite – built it – TinyURL.com

How to shorten links

Case Study: Motrin From Twitter … • The Ad • The Reaction • The Alternative • What Motrin did: – Over weekend responded to moms – Took down offending ad – Suspended the entire campaign

… To the Mainstream Media

WeFollow/Law

Twitter and Law

What is Twitter?

My Latest Project - #AskPres http://www.communitycounts.com/obama

Twitter Strategy - @AskThePresident

Result – Open For Questions

Case Study: From Member / Twitter To Maddow (MSNBC) in 24 Hours • The Ground Work: – Educate members to immediately report robo call activity • The Execution: 1. Members sent email about robocall in CA 2. Monitor Twitter Search to confirm / validate 3. Distribute link to interested reporters 4. Story in local media by morning and national media by that same evening

Email From Member About Robocall

Twitter Search http://search.twitter.com/

Twitter Search Reveals…

My Response

Blog It: ASAP

Stupid Is...

… As Stupid Does

Email Reporters: Link to blog

Maddow

Who is using Twitter – Corporate? • Dell – messages about discounts ($1.5 M) • Zappos – CEO Tweets, 435 employees • Comcast – Customer Service • Ford – Social Media Director • JetBlue – Customer Service

Zappos

Comcast

JetBlue

Social Media? • Remember the 90’s? eCommerce, the web, www, cyber, netscape, internet. • Google?

Nothing New Under The Sun • The Cluetrain Manifesto (1999) 95 Theses: – Markets are conversations – Markets consist of human beings, not demographic sectors – Conversations among human beings sound human. They are conducted in a human voice. – The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

It started • With the internet, way back … – Amazon: book recommendations, speed, one click – FedEx: tracking, shipping, rating – Dell: custom computers – Pointcast: news and information pushed to you – Netscape: the browser – AOL: the walled garden

And is today… http://usernamecheck.com/

The Largest SM Players • Twitter Vs. Facebook http://www.alexa.com/

Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation

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