Internet 2.0 and the Law: Twitter

      StopPoliticalCalls.org
  Shaun Dakin: CEO & Founder
          05/21/2009
Agenda
•   Twitter (social media) – What is it?
•   Twitter and Lawyers
•   Twitter Tips
•   Discussion And Questions
Why Twitter?
Lawyers Using Twitter Today
Twitter? Tweet?
       What Are You Doing? 140c




1. Micro-blogging
2. Broadcast Instant Messaging
3. A time sink
Twitter Basics
•   Twitter – Twitter.com
•   To Tweet – The act of Twittering in 140 characters
•   To Follow – To follow ...
My Twitter Account: @EndTheRoboCalls
The Worldwide Conversation
• Twitter is Great for open conversations
Twitter Search: Where You Listen To The
             Conversation
How Do You Start?
• Just Do It. Free. Twitter.com
• How do I get people to care?
  – Be authentic (no spamming, self promo...
How Do You Get Others To Listen?
• ReTweet other people’s Tweets (like
  forwarding an email)
What to ReTweet
• Whatever you think others will be interested
  in.
  – News
  – Tips
  – How To
  – Breaking News
  – An...
What to ReTweet
• Whatever you think others will be interested
  in.
Add Value By Asking and Answering
               Questions
• I asked my followers a question this week:
How Often?
• As much as you care to. Seriously.
  – People will either listen or not
Hashtags Are The Key To Following The
      Worldwide Conversation
• Hashtags - #WhatEverYouWantToPutHere
• Used with Twit...
Twitter Search and HashTags
Twitter and Law
How Many Lawyers On Twitter?
Law Firms on Twitter




http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/
Womble Carlyle
McDermott
Tools and Tips
Don’t Do It, seriously
• Social Media Takes Time, Lot’s Of It

• You Must Be Engaged
  – Immediately and authentically


•...
Twitter Tools - TweetDeck
What: Visualize multiple searches and create groups
Twitter Tools - HootSuite
What: Tool to manage multiple Twitter Accounts;
schedule Tweets in the future and Get Stats.
Twitter Tools - TweetLater
What: Tool to manage multiple Twitter Accounts
and schedule Tweets in the future AND auto
follow
Twitter Tools - Twitterfeed
What: Automatically update your Twitter account
with your blog posts.
Twitter Search And Variants
My Favorite - Twazzup
Questions
• Contact Information:
  – Shaun Dakin: dakinshaun@gmail.com
  – Twitter:
     • @EndTheRobocalls (Business)
   ...
What It Can Be 
I Polled My Followers Monday
• For Blackberry users  Twitterbery
  – http://www.orangatame.com/products/twitterber
    ry...
I Polled My Followers Monday
• For Vista users     @BlueAp
  – http://www.thirteen23.com/experiences/desktop
    /blu/
• ...
Twitterfeed Example
With Only 140 C’s Links Need To Be
               Shortened
• To keep it under 140 characters you’ll need to
  shorten the...
How to shorten links
Case Study: Motrin
               From Twitter …
•   The Ad
•   The Reaction
•   The Alternative
•   What Motrin did:
    ...
… To the Mainstream Media
WeFollow/Law
Twitter and Law
What is Twitter?
My Latest Project - #AskPres




    http://www.communitycounts.com/obama
Twitter Strategy - @AskThePresident
Result – Open For Questions
Case Study: From Member / Twitter To
       Maddow (MSNBC) in 24 Hours
• The Ground Work:
  – Educate members to immediate...
Email From Member About Robocall
Twitter Search




  http://search.twitter.com/
Twitter Search Reveals…
My Response
Blog It: ASAP
Stupid Is...
… As Stupid Does
Email Reporters: Link to blog
Maddow
Who is using Twitter – Corporate?
•   Dell – messages about discounts ($1.5 M)
•   Zappos – CEO Tweets, 435 employees
•   ...
Dell
Zappos
Comcast
Ford
JetBlue
Social Media?
• Remember the 90’s? eCommerce, the web,
  www, cyber, netscape, internet.
• Google?
Nothing New Under The Sun
• The Cluetrain Manifesto (1999) 95 Theses:
  – Markets are conversations
  – Markets consist of...
It started
• With the internet, way back …
  – Amazon: book recommendations, speed, one click
  – FedEx: tracking, shippin...
And is today…




http://usernamecheck.com/
The Largest SM Players
• Twitter Vs. Facebook




         http://www.alexa.com/
SNL
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Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation

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Transcript of "Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation"

  1. 1. Internet 2.0 and the Law: Twitter StopPoliticalCalls.org Shaun Dakin: CEO & Founder 05/21/2009
  2. 2. Agenda • Twitter (social media) – What is it? • Twitter and Lawyers • Twitter Tips • Discussion And Questions
  3. 3. Why Twitter?
  4. 4. Lawyers Using Twitter Today
  5. 5. Twitter? Tweet? What Are You Doing? 140c 1. Micro-blogging 2. Broadcast Instant Messaging 3. A time sink
  6. 6. Twitter Basics • Twitter – Twitter.com • To Tweet – The act of Twittering in 140 characters • To Follow – To follow someone on Twitter • Follower – Someone who follows you • @Replies – People who “talk” directly to you vs. broadcast thoughts = – @IsCool what do you think about lawyers? • Direct Messages – Like email • Favorites – bookmarking specific Tweets
  7. 7. My Twitter Account: @EndTheRoboCalls
  8. 8. The Worldwide Conversation • Twitter is Great for open conversations
  9. 9. Twitter Search: Where You Listen To The Conversation
  10. 10. How Do You Start? • Just Do It. Free. Twitter.com • How do I get people to care? – Be authentic (no spamming, self promotion) – Be interesting (remember high school) – Be conversational – Follow people that you are interested and may be interested in you – Engage with people that contact you – Answer Questions
  11. 11. How Do You Get Others To Listen? • ReTweet other people’s Tweets (like forwarding an email)
  12. 12. What to ReTweet • Whatever you think others will be interested in. – News – Tips – How To – Breaking News – Anything
  13. 13. What to ReTweet • Whatever you think others will be interested in.
  14. 14. Add Value By Asking and Answering Questions • I asked my followers a question this week:
  15. 15. How Often? • As much as you care to. Seriously. – People will either listen or not
  16. 16. Hashtags Are The Key To Following The Worldwide Conversation • Hashtags - #WhatEverYouWantToPutHere • Used with Twitter Search to monitor conversations • Like “tags” on webpages and blogs • Very event driven – Elections (#VoteReport) – Crisis (#Mumbai) – Movies / TV (Idol)
  17. 17. Twitter Search and HashTags
  18. 18. Twitter and Law
  19. 19. How Many Lawyers On Twitter?
  20. 20. Law Firms on Twitter http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/
  21. 21. Womble Carlyle
  22. 22. McDermott
  23. 23. Tools and Tips
  24. 24. Don’t Do It, seriously • Social Media Takes Time, Lot’s Of It • You Must Be Engaged – Immediately and authentically • Resource Allocation Decisions – Can’t be an intern
  25. 25. Twitter Tools - TweetDeck What: Visualize multiple searches and create groups
  26. 26. Twitter Tools - HootSuite What: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.
  27. 27. Twitter Tools - TweetLater What: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow
  28. 28. Twitter Tools - Twitterfeed What: Automatically update your Twitter account with your blog posts.
  29. 29. Twitter Search And Variants
  30. 30. My Favorite - Twazzup
  31. 31. Questions • Contact Information: – Shaun Dakin: dakinshaun@gmail.com – Twitter: • @EndTheRobocalls (Business) • @IsCool (Personal) – 703.201.1146 (no robo calls please) – Facebook, Linkedin, Friendfeed, etc…
  32. 32. What It Can Be 
  33. 33. I Polled My Followers Monday • For Blackberry users  Twitterbery – http://www.orangatame.com/products/twitterber ry/ • TinyTwitter  – Love twitter and love tweeting from your mobile device? But don't want to get dinged for updates and double dinged for friend updates continually arriving via SMS? – http://www.tinytwitter.com/
  34. 34. I Polled My Followers Monday • For Vista users  @BlueAp – http://www.thirteen23.com/experiences/desktop /blu/ • Another Twitter Desktop App - @Twhirl – http://www.twhirl.org/
  35. 35. Twitterfeed Example
  36. 36. With Only 140 C’s Links Need To Be Shortened • To keep it under 140 characters you’ll need to shorten the links: • Some tools: – TweetDeck – built in – HootSuite – built it – TinyURL.com
  37. 37. How to shorten links
  38. 38. Case Study: Motrin From Twitter … • The Ad • The Reaction • The Alternative • What Motrin did: – Over weekend responded to moms – Took down offending ad – Suspended the entire campaign
  39. 39. … To the Mainstream Media
  40. 40. WeFollow/Law
  41. 41. Twitter and Law
  42. 42. What is Twitter?
  43. 43. My Latest Project - #AskPres http://www.communitycounts.com/obama
  44. 44. Twitter Strategy - @AskThePresident
  45. 45. Result – Open For Questions
  46. 46. Case Study: From Member / Twitter To Maddow (MSNBC) in 24 Hours • The Ground Work: – Educate members to immediately report robo call activity • The Execution: 1. Members sent email about robocall in CA 2. Monitor Twitter Search to confirm / validate 3. Distribute link to interested reporters 4. Story in local media by morning and national media by that same evening
  47. 47. Email From Member About Robocall
  48. 48. Twitter Search http://search.twitter.com/
  49. 49. Twitter Search Reveals…
  50. 50. My Response
  51. 51. Blog It: ASAP
  52. 52. Stupid Is...
  53. 53. … As Stupid Does
  54. 54. Email Reporters: Link to blog
  55. 55. Maddow
  56. 56. Who is using Twitter – Corporate? • Dell – messages about discounts ($1.5 M) • Zappos – CEO Tweets, 435 employees • Comcast – Customer Service • Ford – Social Media Director • JetBlue – Customer Service
  57. 57. Dell
  58. 58. Zappos
  59. 59. Comcast
  60. 60. Ford
  61. 61. JetBlue
  62. 62. Social Media? • Remember the 90’s? eCommerce, the web, www, cyber, netscape, internet. • Google?
  63. 63. Nothing New Under The Sun • The Cluetrain Manifesto (1999) 95 Theses: – Markets are conversations – Markets consist of human beings, not demographic sectors – Conversations among human beings sound human. They are conducted in a human voice. – The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
  64. 64. It started • With the internet, way back … – Amazon: book recommendations, speed, one click – FedEx: tracking, shipping, rating – Dell: custom computers – Pointcast: news and information pushed to you – Netscape: the browser – AOL: the walled garden
  65. 65. And is today… http://usernamecheck.com/
  66. 66. The Largest SM Players • Twitter Vs. Facebook http://www.alexa.com/
  67. 67. SNL
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