Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation

on

  • 2,525 views

Twitter for lawyers.

Twitter for lawyers.

Statistics

Views

Total Views
2,525
Views on SlideShare
2,521
Embed Views
4

Actions

Likes
0
Downloads
13
Comments
0

3 Embeds 4

http://www.linkedin.com 2
http://localhost 1
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation Presentation Transcript

  • 1. Internet 2.0 and the Law: Twitter StopPoliticalCalls.org Shaun Dakin: CEO & Founder 05/21/2009
  • 2. Agenda • Twitter (social media) – What is it? • Twitter and Lawyers • Twitter Tips • Discussion And Questions
  • 3. Why Twitter?
  • 4. Lawyers Using Twitter Today
  • 5. Twitter? Tweet? What Are You Doing? 140c 1. Micro-blogging 2. Broadcast Instant Messaging 3. A time sink
  • 6. Twitter Basics • Twitter – Twitter.com • To Tweet – The act of Twittering in 140 characters • To Follow – To follow someone on Twitter • Follower – Someone who follows you • @Replies – People who “talk” directly to you vs. broadcast thoughts = – @IsCool what do you think about lawyers? • Direct Messages – Like email • Favorites – bookmarking specific Tweets
  • 7. My Twitter Account: @EndTheRoboCalls
  • 8. The Worldwide Conversation • Twitter is Great for open conversations
  • 9. Twitter Search: Where You Listen To The Conversation
  • 10. How Do You Start? • Just Do It. Free. Twitter.com • How do I get people to care? – Be authentic (no spamming, self promotion) – Be interesting (remember high school) – Be conversational – Follow people that you are interested and may be interested in you – Engage with people that contact you – Answer Questions
  • 11. How Do You Get Others To Listen? • ReTweet other people’s Tweets (like forwarding an email)
  • 12. What to ReTweet • Whatever you think others will be interested in. – News – Tips – How To – Breaking News – Anything
  • 13. What to ReTweet • Whatever you think others will be interested in.
  • 14. Add Value By Asking and Answering Questions • I asked my followers a question this week:
  • 15. How Often? • As much as you care to. Seriously. – People will either listen or not
  • 16. Hashtags Are The Key To Following The Worldwide Conversation • Hashtags - #WhatEverYouWantToPutHere • Used with Twitter Search to monitor conversations • Like “tags” on webpages and blogs • Very event driven – Elections (#VoteReport) – Crisis (#Mumbai) – Movies / TV (Idol)
  • 17. Twitter Search and HashTags
  • 18. Twitter and Law
  • 19. How Many Lawyers On Twitter?
  • 20. Law Firms on Twitter http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/
  • 21. Womble Carlyle
  • 22. McDermott
  • 23. Tools and Tips
  • 24. Don’t Do It, seriously • Social Media Takes Time, Lot’s Of It • You Must Be Engaged – Immediately and authentically • Resource Allocation Decisions – Can’t be an intern
  • 25. Twitter Tools - TweetDeck What: Visualize multiple searches and create groups
  • 26. Twitter Tools - HootSuite What: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.
  • 27. Twitter Tools - TweetLater What: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow
  • 28. Twitter Tools - Twitterfeed What: Automatically update your Twitter account with your blog posts.
  • 29. Twitter Search And Variants
  • 30. My Favorite - Twazzup
  • 31. Questions • Contact Information: – Shaun Dakin: dakinshaun@gmail.com – Twitter: • @EndTheRobocalls (Business) • @IsCool (Personal) – 703.201.1146 (no robo calls please) – Facebook, Linkedin, Friendfeed, etc…
  • 32. What It Can Be 
  • 33. I Polled My Followers Monday • For Blackberry users  Twitterbery – http://www.orangatame.com/products/twitterber ry/ • TinyTwitter  – Love twitter and love tweeting from your mobile device? But don't want to get dinged for updates and double dinged for friend updates continually arriving via SMS? – http://www.tinytwitter.com/
  • 34. I Polled My Followers Monday • For Vista users  @BlueAp – http://www.thirteen23.com/experiences/desktop /blu/ • Another Twitter Desktop App - @Twhirl – http://www.twhirl.org/
  • 35. Twitterfeed Example
  • 36. With Only 140 C’s Links Need To Be Shortened • To keep it under 140 characters you’ll need to shorten the links: • Some tools: – TweetDeck – built in – HootSuite – built it – TinyURL.com
  • 37. How to shorten links
  • 38. Case Study: Motrin From Twitter … • The Ad • The Reaction • The Alternative • What Motrin did: – Over weekend responded to moms – Took down offending ad – Suspended the entire campaign
  • 39. … To the Mainstream Media
  • 40. WeFollow/Law
  • 41. Twitter and Law
  • 42. What is Twitter?
  • 43. My Latest Project - #AskPres http://www.communitycounts.com/obama
  • 44. Twitter Strategy - @AskThePresident
  • 45. Result – Open For Questions
  • 46. Case Study: From Member / Twitter To Maddow (MSNBC) in 24 Hours • The Ground Work: – Educate members to immediately report robo call activity • The Execution: 1. Members sent email about robocall in CA 2. Monitor Twitter Search to confirm / validate 3. Distribute link to interested reporters 4. Story in local media by morning and national media by that same evening
  • 47. Email From Member About Robocall
  • 48. Twitter Search http://search.twitter.com/
  • 49. Twitter Search Reveals…
  • 50. My Response
  • 51. Blog It: ASAP
  • 52. Stupid Is...
  • 53. … As Stupid Does
  • 54. Email Reporters: Link to blog
  • 55. Maddow
  • 56. Who is using Twitter – Corporate? • Dell – messages about discounts ($1.5 M) • Zappos – CEO Tweets, 435 employees • Comcast – Customer Service • Ford – Social Media Director • JetBlue – Customer Service
  • 57. Dell
  • 58. Zappos
  • 59. Comcast
  • 60. Ford
  • 61. JetBlue
  • 62. Social Media? • Remember the 90’s? eCommerce, the web, www, cyber, netscape, internet. • Google?
  • 63. Nothing New Under The Sun • The Cluetrain Manifesto (1999) 95 Theses: – Markets are conversations – Markets consist of human beings, not demographic sectors – Conversations among human beings sound human. They are conducted in a human voice. – The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
  • 64. It started • With the internet, way back … – Amazon: book recommendations, speed, one click – FedEx: tracking, shipping, rating – Dell: custom computers – Pointcast: news and information pushed to you – Netscape: the browser – AOL: the walled garden
  • 65. And is today… http://usernamecheck.com/
  • 66. The Largest SM Players • Twitter Vs. Facebook http://www.alexa.com/
  • 67. SNL