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Who needs content and why bother

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A basic overview of what is content & where it lives. Why should a small business owner care about content. http://www.Blog.DesignatedEditor.com

A basic overview of what is content & where it lives. Why should a small business owner care about content. http://www.Blog.DesignatedEditor.com

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  • We are in an era of information consumption
  • When we’re feeling sick
  • When we’re looking for a new restaurant to try 
  • When we’re going to buy something
  • You can take this billboard and shove it
  • Or stop killing trees and cluttering my house
  • Tools that respect your time & preserve your budget
  • Transcript

    • 1. Engage Marketing University
      Content
      Who needs it?
      Why bother?
      By Suzanne McDonald
    • 2. Suzanne McDonald
      Launched Designated Editor in 2008
      Founded Newport Interactive Marketers
      Master’s degree in Mass Communications and Journalism
      Decades of newspaper experience, 6 years at The Boston Globe
      Best practices and developments in: Search | Social | Usability | Behavioral
    • 3. Why bother?
      We are in an era of information consumption
    • 4. Our current culture requests information when needed
    • 5.
    • 6.
    • 7.
    • 8. What’s it to you? Or me?
    • 9. Today’s consumers say
      You can take this billboard and … erase it
    • 10. Today’s consumers say …
      Stop killing trees and cluttering my house
    • 11. What’s a business owner to do?
    • 12. Embrace this eraof new opportunities
      1. Get ahead of your competitors
      2. Identify with your audience
    • 13. What is content?
      Opportunity to initiate a conversation
      with those who truly want
      to hear your expertise
    • 14. Where does content live?
    • 15. How can content co-exist?
    • 16. What are folks hearing?
      Outdated or old websites
      Unattractive design
      Too much information
      Expired information
    • 17. How can we get there from here?
    • 18. Tools that respect your time & preserve your budget
    • 19. Maximize your ROI
      Step 1 Business development
      Identify your best growth areas
    • 20. Maximize your ROI
      Step 1 Business development
      Identify your best growth areas
      Step 2 Keyword research
      What vocabulary are people using?
    • 21. Maximize your ROI
      Step 1 Business development
      Identify your best growth areas
      Step 2 Keyword research
      What vocabulary are people using?
      Step 3 Build topics from Steps 1 & 2
      Discuss topics that best serve your growth markets & use keywords
    • 22. Thank you&feel free to quiz me