Who needs content and why bother

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A basic overview of what is content & where it lives. Why should a small business owner care about content. http://www.Blog.DesignatedEditor.com

A basic overview of what is content & where it lives. Why should a small business owner care about content. http://www.Blog.DesignatedEditor.com

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  • We are in an era of information consumption
  • When we’re feeling sick
  • When we’re looking for a new restaurant to try 
  • When we’re going to buy something
  • You can take this billboard and shove it
  • Or stop killing trees and cluttering my house
  • Tools that respect your time & preserve your budget

Transcript

  • 1. Engage Marketing University
    Content
    Who needs it?
    Why bother?
    By Suzanne McDonald
  • 2. Suzanne McDonald
    Launched Designated Editor in 2008
    Founded Newport Interactive Marketers
    Master’s degree in Mass Communications and Journalism
    Decades of newspaper experience, 6 years at The Boston Globe
    Best practices and developments in: Search | Social | Usability | Behavioral
  • 3. Why bother?
    We are in an era of information consumption
  • 4. Our current culture requests information when needed
  • 5.
  • 6.
  • 7.
  • 8. What’s it to you? Or me?
  • 9. Today’s consumers say
    You can take this billboard and … erase it
  • 10. Today’s consumers say …
    Stop killing trees and cluttering my house
  • 11. What’s a business owner to do?
  • 12. Embrace this eraof new opportunities
    1. Get ahead of your competitors
    2. Identify with your audience
  • 13. What is content?
    Opportunity to initiate a conversation
    with those who truly want
    to hear your expertise
  • 14. Where does content live?
  • 15. How can content co-exist?
  • 16. What are folks hearing?
    Outdated or old websites
    Unattractive design
    Too much information
    Expired information
  • 17. How can we get there from here?
  • 18. Tools that respect your time & preserve your budget
  • 19. Maximize your ROI
    Step 1 Business development
    Identify your best growth areas
  • 20. Maximize your ROI
    Step 1 Business development
    Identify your best growth areas
    Step 2 Keyword research
    What vocabulary are people using?
  • 21. Maximize your ROI
    Step 1 Business development
    Identify your best growth areas
    Step 2 Keyword research
    What vocabulary are people using?
    Step 3 Build topics from Steps 1 & 2
    Discuss topics that best serve your growth markets & use keywords
  • 22. Thank you&feel free to quiz me