Who needs content and why bother

Engage Marketing University
Content
Who needs it?
Why bother?
By Suzanne McDonald

Suzanne McDonald
Launched Designated Editor in 2008
Founded Newport Interactive Marketers
Master’s degree in Mass Communications and Journalism
Decades of newspaper experience, 6 years at The Boston Globe
Best practices and developments in: Search | Social | Usability | Behavioral

Why bother?
We are in an era of information consumption

Our current culture requests information when needed

What’s it to you? Or me?

Today’s consumers say
You can take this billboard and … erase it

Today’s consumers say …
Stop killing trees and cluttering my house

What’s a business owner to do?

Embrace this eraof new opportunities
1. Get ahead of your competitors
2. Identify with your audience

What is content?
Opportunity to initiate a conversation
with those who truly want
to hear your expertise

Where does content live?

How can content co-exist?

What are folks hearing?
Outdated or old websites
Unattractive design
Too much information
Expired information

How can we get there from here?

Tools that respect your time & preserve your budget

Maximize your ROI
Step 1 Business development
Identify your best growth areas

Maximize your ROI
Step 2 Keyword research
What vocabulary are people using?

Maximize your ROI
Step 2 Keyword research
What vocabulary are people using?
Step 3 Build topics from Steps 1 & 2
Discuss topics that best serve your growth markets & use keywords

Thank you&feel free to quiz me

Who needs content and why bother

by Designated Editor on Mar 30, 2011

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Who needs content and why bother Presentation Transcript