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Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
Who needs content and why bother
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Who needs content and why bother

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A basic overview of what is content & where it lives. Why should a small business owner care about content. http://www.Blog.DesignatedEditor.com

A basic overview of what is content & where it lives. Why should a small business owner care about content. http://www.Blog.DesignatedEditor.com

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  • We are in an era of information consumption
  • When we’re feeling sick
  • When we’re looking for a new restaurant to try 
  • When we’re going to buy something
  • You can take this billboard and shove it
  • Or stop killing trees and cluttering my house
  • Tools that respect your time & preserve your budget
  • Transcript

    • 1. Engage Marketing University <br />Content<br />Who needs it?<br />Why bother?<br />By Suzanne McDonald<br />
    • 2. Suzanne McDonald<br />Launched Designated Editor in 2008<br />Founded Newport Interactive Marketers<br />Master’s degree in Mass Communications and Journalism<br />Decades of newspaper experience, 6 years at The Boston Globe<br />Best practices and developments in: Search | Social | Usability | Behavioral<br />
    • 3. Why bother?<br />We are in an era of information consumption<br />
    • 4. Our current culture requests information when needed<br />
    • 5.
    • 6.
    • 7.
    • 8. What’s it to you? Or me?<br />
    • 9. Today’s consumers say<br />You can take this billboard and … erase it<br />
    • 10. Today’s consumers say …<br />Stop killing trees and cluttering my house <br />
    • 11. What’s a business owner to do?<br />
    • 12. Embrace this eraof new opportunities<br />1. Get ahead of your competitors<br />2. Identify with your audience <br />
    • 13. What is content?<br />Opportunity to initiate a conversation <br />with those who truly want <br />to hear your expertise<br />
    • 14. Where does content live?<br />
    • 15. How can content co-exist?<br />
    • 16. What are folks hearing?<br />Outdated or old websites<br />Unattractive design<br />Too much information<br />Expired information<br />
    • 17. How can we get there from here?<br />
    • 18. Tools that respect your time & preserve your budget<br />
    • 19. Maximize your ROI<br />Step 1 Business development<br /> Identify your best growth areas<br />
    • 20. Maximize your ROI<br />Step 1 Business development<br /> Identify your best growth areas<br />Step 2 Keyword research<br />What vocabulary are people using?<br />
    • 21. Maximize your ROI<br />Step 1 Business development<br /> Identify your best growth areas<br />Step 2 Keyword research<br />What vocabulary are people using?<br />Step 3 Build topics from Steps 1 & 2 <br />Discuss topics that best serve your growth markets & use keywords <br />
    • 22. Thank you&feel free to quiz me  <br />

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