Promoting Events With
Social Media to Boost SEO
Designated Editor
Speaking Series
Suzanne McDonald | Content & Social Stra...
www.designatededitor.com 2
Challenges we’ll address
@Sue_DesigEditor
o Which tools will help me organize my event?
o Which...
www.designatededitor.com 2
6 years Page 1
Masters in Journalism
& Mass Communications BA in Journalism
Social Media
Strate...
www.designatededitor.com 4
www.designatededitor.com 5
4 stages to leverage new media
@Sue_DesigEditor
Stage 1 Setting up your event
Stage 2 Promoting...
www.designatededitor.com 6@Sue_DesigEditor http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/
Traffi...
www.designatededitor.com 7
Stage 1 Setting up your event
@Sue_DesigEditor
 Utilize online ticketing platforms
 Use your ...
www.designatededitor.com 8@Sue_DesigEditor
www.designatededitor.com 9
Keywords: Your prospects’ vocabulary
@Sue_DesigEditor
www.designatededitor.com 10@Sue_DesigEditor
Keywords: Include in Titles and Descriptions
www.designatededitor.com 11
Editorial calendars
@Sue_DesigEditor
www.designatededitor.com 12
Stage 2 Promoting your event
@Sue_DesigEditor
 Think multichannel and integration
 Make your...
www.designatededitor.com 13@Sue_DesigEditor http://www.bitrebels.com/social/social-media-strategy-engage-fans/
www.designatededitor.com 14
Events
www.designatededitor.com 15
•  Towns & cities
•  Education
•  Gender
•  Marital status
•  Interests & Likes
•  Age
Targeti...
www.designatededitor.com 16@Sue_DesigEditor http://visual.ly/google-plus-killer-facts-and-statistics
www.designatededitor.com 17
email
http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php@Sue_D...
www.designatededitor.com 18
Blog: helpful, not boring
@Sue_DesigEditor
www.designatededitor.com 19
Groups worth joining?
@Sue_DesigEditor
www.designatededitor.com 20
Other ways to get the word out
@Sue_DesigEditor
www.designatededitor.com 21
QR codes: How to make ’em
http://www.comscoredatamine.com/2011/12/20-million-americans-scanned...
www.designatededitor.com 22
Stage 3 Day-of event
@Sue_DesigEditor
 Encourage live blogging & sharing
 Be sure to display...
www.designatededitor.com 23@Sue_DesigEditor
www.designatededitor.com 24
Connections
www.designatededitor.com 25@Sue_DesigEditor http://mashable.com/2012/05/06/instagram-america/
www.designatededitor.com 26
www.designatededitor.com 27@Sue_DesigEditor
www.designatededitor.com 28@Sue_DesigEditor http-_digsandbox.com_blog_2012_02_marketing-with-pinterest-infographic_
www.designatededitor.com 29
Show your expertise visually or curate others’
@Sue_DesigEditor
www.designatededitor.com 30
Stage 4 Post-event analysis & ROI
@Sue_DesigEditor
 Determine power users
 Keep in touch wit...
www.designatededitor.com 31@Sue_DesigEditor
Tools to drive blogs & content
www.designatededitor.com 32@Sue_DesigEditor
www.designatededitor.com 33
who is your audience?
@Sue_DesigEditor
www.designatededitor.com 34@Sue_DesigEditor
www.designatededitor.com 35
Stage 4 How are we doing?
@Sue_DesigEditor
www.designatededitor.com 36
Engagement	
  &	
  Relevance	
  
Facebook Insights
www.designatededitor.com 37
Google Analytics
@Sue_DesigEditor
www.designatededitor.com 38@Sue_DesigEditor
 Understand & relate to donors
 Boost attendance and awareness
 More effici...
www.designatededitor.com 39
In-person engagement
Questions?
Designated Editor
Speaking Series
Happy to help!
Promoting Events With
Social Media to Boost SEO
Suzanne McDona...
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Promoting Events With Social Media to Boost SEO by Suzanne McDonald of Designated Editor

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How to host events and leverage in-person and social media engagement to boost SEO. Tips from the course I developed and taught for Framingham State University: Event Planning and New Media. Shared with the Boston/Cambridge SEO Meetup.

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Transcript of "Promoting Events With Social Media to Boost SEO by Suzanne McDonald of Designated Editor"

  1. 1. Promoting Events With Social Media to Boost SEO Designated Editor Speaking Series Suzanne McDonald | Content & Social Strategist Sue@DesignatedEditor.com Boston/Cambridge SEO Meetup @Sue_DesigEditor
  2. 2. www.designatededitor.com 2 Challenges we’ll address @Sue_DesigEditor o Which tools will help me organize my event? o Which tools are best for promoting my event? o How can I possibly manage more? o How can I measure and show ROI? o How can I grow my attendance?
  3. 3. www.designatededitor.com 2 6 years Page 1 Masters in Journalism & Mass Communications BA in Journalism Social Media Strategies professor suzanne’s experience
  4. 4. www.designatededitor.com 4
  5. 5. www.designatededitor.com 5 4 stages to leverage new media @Sue_DesigEditor Stage 1 Setting up your event Stage 2 Promoting your event Stage 3 Day-of event Stage 4 Post-event analysis & ROI
  6. 6. www.designatededitor.com 6@Sue_DesigEditor http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/ Traffic sources
  7. 7. www.designatededitor.com 7 Stage 1 Setting up your event @Sue_DesigEditor  Utilize online ticketing platforms  Use your target audience’s vocabulary  Establish an integrated editorial calendar  Determine which platforms are best  Choose a distinct but natural hashtag  Pick venues and suppliers who are active
  8. 8. www.designatededitor.com 8@Sue_DesigEditor
  9. 9. www.designatededitor.com 9 Keywords: Your prospects’ vocabulary @Sue_DesigEditor
  10. 10. www.designatededitor.com 10@Sue_DesigEditor Keywords: Include in Titles and Descriptions
  11. 11. www.designatededitor.com 11 Editorial calendars @Sue_DesigEditor
  12. 12. www.designatededitor.com 12 Stage 2 Promoting your event @Sue_DesigEditor  Think multichannel and integration  Make your website the information hub  Share and link back to your blog  Feature your speakers and guests  Create social incentives to bring friends  Keep in touch with attendees & RSVPs
  13. 13. www.designatededitor.com 13@Sue_DesigEditor http://www.bitrebels.com/social/social-media-strategy-engage-fans/
  14. 14. www.designatededitor.com 14 Events
  15. 15. www.designatededitor.com 15 •  Towns & cities •  Education •  Gender •  Marital status •  Interests & Likes •  Age Targeting ads @Sue_DesigEditor
  16. 16. www.designatededitor.com 16@Sue_DesigEditor http://visual.ly/google-plus-killer-facts-and-statistics
  17. 17. www.designatededitor.com 17 email http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php@Sue_DesigEditor
  18. 18. www.designatededitor.com 18 Blog: helpful, not boring @Sue_DesigEditor
  19. 19. www.designatededitor.com 19 Groups worth joining? @Sue_DesigEditor
  20. 20. www.designatededitor.com 20 Other ways to get the word out @Sue_DesigEditor
  21. 21. www.designatededitor.com 21 QR codes: How to make ’em http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/@Sue_DesigEditor
  22. 22. www.designatededitor.com 22 Stage 3 Day-of event @Sue_DesigEditor  Encourage live blogging & sharing  Be sure to display hashtag everywhere  Engage and respond, address issues  Create a lounge for social users to meet  Take questions via Twitter  Broadcast the event via UStream
  23. 23. www.designatededitor.com 23@Sue_DesigEditor
  24. 24. www.designatededitor.com 24 Connections
  25. 25. www.designatededitor.com 25@Sue_DesigEditor http://mashable.com/2012/05/06/instagram-america/
  26. 26. www.designatededitor.com 26
  27. 27. www.designatededitor.com 27@Sue_DesigEditor
  28. 28. www.designatededitor.com 28@Sue_DesigEditor http-_digsandbox.com_blog_2012_02_marketing-with-pinterest-infographic_
  29. 29. www.designatededitor.com 29 Show your expertise visually or curate others’ @Sue_DesigEditor
  30. 30. www.designatededitor.com 30 Stage 4 Post-event analysis & ROI @Sue_DesigEditor  Determine power users  Keep in touch with influencers  Share upcoming events, offer discounts  Monitor chatter & assess success  Publicize event’s impact across all channels  Compile promo material for next year now
  31. 31. www.designatededitor.com 31@Sue_DesigEditor Tools to drive blogs & content
  32. 32. www.designatededitor.com 32@Sue_DesigEditor
  33. 33. www.designatededitor.com 33 who is your audience? @Sue_DesigEditor
  34. 34. www.designatededitor.com 34@Sue_DesigEditor
  35. 35. www.designatededitor.com 35 Stage 4 How are we doing? @Sue_DesigEditor
  36. 36. www.designatededitor.com 36 Engagement  &  Relevance   Facebook Insights
  37. 37. www.designatededitor.com 37 Google Analytics @Sue_DesigEditor
  38. 38. www.designatededitor.com 38@Sue_DesigEditor  Understand & relate to donors  Boost attendance and awareness  More efficient & effective  You’ll know what’s working  Longer-lasting vs. paid media  Hear and address issues as they arise  Broader brand-building boosts awareness Perks: Social media for event planning
  39. 39. www.designatededitor.com 39 In-person engagement
  40. 40. Questions? Designated Editor Speaking Series Happy to help! Promoting Events With Social Media to Boost SEO Suzanne McDonald | Content & Social Strategist Sue@DesignatedEditor.com @Sue_DesigEditor
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