Panda-monium How to Panda-proof  your content now  &  for future algo-evolution
Suzanne McDonald <ul><li>Boston Globe  buyout after decades in news </li></ul><ul><li>Launched Designated Editor in 2008 <...
What’s so big about Panda?
Have to remember the core of Google’s business  http://web.archive.org/web/19981111183552/google.stanford.edu/
  Google is not  the  government or the Armed Forces   http://3.bp.blogspot.com/-22lE088cAsM/TVx0ys_dgEI/AAAAAAAAALs/ou87U...
Search engines’ #1 priority 
Google and Bing/Yahoo! exist to serve and protect  their  best interests   http://www.ukresistance.co.uk/pics4/jade_raymon...
Search engines crave & need <ul><li>As any blogger or affiliate marketer will tell you  </li></ul>
While &  may be all-powerful
They still have to contend with http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300...
…  oops I mean http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
Who’s Google’s #1 client? <ul><li>We have to look way back to the start:  </li></ul><ul><li>Google cared about people firs...
Searchers!   http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
Rand Fishkin - http://www.masternewmedia.org/
Courtesy of Rand Fishkin & seomoz
Courtesy of Rand Fishkin & seomoz
Courtesy of Rand Fishkin & seomoz
How do we fix content &  be better for it?
Quality content requires you  to get into searchers’ heads  <ul><li>Research where there’s an overlap  </li></ul>http://ww...
Don’t let panda drive traffic   Panda go-kart by Skwirlinator  https://picasaweb.google.com/Skwirlinator
 
http://www.seathound.com/news/wp-content/uploads/2011/03/Crazy-Charlie-Sheen.png
 
Quality Content  Resources  <ul><li>User-generated content </li></ul>Create incentives to prompt feedback
<ul><li>Social media influences users & search engines </li></ul>Quality Content  Resources  
Quality Content  Resources
Definition of quality content <ul><li>Interests humans </li></ul><ul><li>Integrates SEO </li></ul><ul><li>Optimizes for so...
Appease the Panda   Your visitors  &  site will be the better for it Chan Hyun Cheong  https://picasaweb.google.com/103499...
Welcome to the panda picnic Alan Hsu https://profiles.google.com/alanhsu.nyc#alanhsu.nyc/about
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Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup

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Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.

How to Panda-proof
your content now
& for future algo-evolution

Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC

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Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup

  1. 1. Panda-monium How to Panda-proof your content now & for future algo-evolution
  2. 2. Suzanne McDonald <ul><li>Boston Globe buyout after decades in news </li></ul><ul><li>Launched Designated Editor in 2008 </li></ul><ul><li>Master’s in Mass Communications & Journalism </li></ul><ul><li>Founded Newport Interactive Marketers </li></ul><ul><li>Best practices and developments in </li></ul><ul><li>Search | Social | Usability | Behavioral </li></ul>
  3. 3. What’s so big about Panda?
  4. 4. Have to remember the core of Google’s business  http://web.archive.org/web/19981111183552/google.stanford.edu/
  5. 5.   Google is not the government or the Armed Forces   http://3.bp.blogspot.com/-22lE088cAsM/TVx0ys_dgEI/AAAAAAAAALs/ou87UcUdzH0/s1600/hm_armed_forces.jpg
  6. 6. Search engines’ #1 priority 
  7. 7. Google and Bing/Yahoo! exist to serve and protect their best interests   http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
  8. 8. Search engines crave & need <ul><li>As any blogger or affiliate marketer will tell you </li></ul>
  9. 9. While & may be all-powerful
  10. 10. They still have to contend with http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300.jpg
  11. 11. … oops I mean http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
  12. 12. Who’s Google’s #1 client? <ul><li>We have to look way back to the start: </li></ul><ul><li>Google cared about people first   </li></ul>
  13. 13. Searchers!   http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
  14. 14. Rand Fishkin - http://www.masternewmedia.org/
  15. 15. Courtesy of Rand Fishkin & seomoz
  16. 16. Courtesy of Rand Fishkin & seomoz
  17. 17. Courtesy of Rand Fishkin & seomoz
  18. 18. How do we fix content & be better for it?
  19. 19. Quality content requires you to get into searchers’ heads <ul><li>Research where there’s an overlap </li></ul>http://www.hubspot.com/Portals/53/images/Real-Time-Marketing-and-PR.jpg
  20. 20. Don’t let panda drive traffic   Panda go-kart by Skwirlinator https://picasaweb.google.com/Skwirlinator
  21. 22. http://www.seathound.com/news/wp-content/uploads/2011/03/Crazy-Charlie-Sheen.png
  22. 24. Quality Content Resources <ul><li>User-generated content </li></ul>Create incentives to prompt feedback
  23. 25. <ul><li>Social media influences users & search engines </li></ul>Quality Content Resources 
  24. 26. Quality Content Resources
  25. 27. Definition of quality content <ul><li>Interests humans </li></ul><ul><li>Integrates SEO </li></ul><ul><li>Optimizes for social graph </li></ul>
  26. 28. Appease the Panda   Your visitors & site will be the better for it Chan Hyun Cheong https://picasaweb.google.com/103499678994135729764
  27. 29. Welcome to the panda picnic Alan Hsu https://profiles.google.com/alanhsu.nyc#alanhsu.nyc/about
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