Your SlideShare is downloading. ×
Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup

2,383
views

Published on

Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of …

Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.

How to Panda-proof
your content now
& for future algo-evolution

Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC

Published in: Business, Technology

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
2,383
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
30
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Panda-monium How to Panda-proof your content now & for future algo-evolution
  • 2. Suzanne McDonald
    • Boston Globe buyout after decades in news
    • Launched Designated Editor in 2008
    • Master’s in Mass Communications & Journalism
    • Founded Newport Interactive Marketers
    • Best practices and developments in
    • Search | Social | Usability | Behavioral
  • 3. What’s so big about Panda?
  • 4. Have to remember the core of Google’s business  http://web.archive.org/web/19981111183552/google.stanford.edu/
  • 5.   Google is not the government or the Armed Forces   http://3.bp.blogspot.com/-22lE088cAsM/TVx0ys_dgEI/AAAAAAAAALs/ou87UcUdzH0/s1600/hm_armed_forces.jpg
  • 6. Search engines’ #1 priority 
  • 7. Google and Bing/Yahoo! exist to serve and protect their best interests   http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
  • 8. Search engines crave & need
    • As any blogger or affiliate marketer will tell you
  • 9. While & may be all-powerful
  • 10. They still have to contend with http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300.jpg
  • 11. … oops I mean http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
  • 12. Who’s Google’s #1 client?
    • We have to look way back to the start:
    • Google cared about people first  
  • 13. Searchers!   http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
  • 14. Rand Fishkin - http://www.masternewmedia.org/
  • 15. Courtesy of Rand Fishkin & seomoz
  • 16. Courtesy of Rand Fishkin & seomoz
  • 17. Courtesy of Rand Fishkin & seomoz
  • 18. How do we fix content & be better for it?
  • 19. Quality content requires you to get into searchers’ heads
    • Research where there’s an overlap
    http://www.hubspot.com/Portals/53/images/Real-Time-Marketing-and-PR.jpg
  • 20. Don’t let panda drive traffic   Panda go-kart by Skwirlinator https://picasaweb.google.com/Skwirlinator
  • 21.  
  • 22. http://www.seathound.com/news/wp-content/uploads/2011/03/Crazy-Charlie-Sheen.png
  • 23.  
  • 24. Quality Content Resources
    • User-generated content
    Create incentives to prompt feedback
  • 25.
    • Social media influences users & search engines
    Quality Content Resources 
  • 26. Quality Content Resources
  • 27. Definition of quality content
    • Interests humans
    • Integrates SEO
    • Optimizes for social graph
  • 28. Appease the Panda   Your visitors & site will be the better for it Chan Hyun Cheong https://picasaweb.google.com/103499678994135729764
  • 29. Welcome to the panda picnic Alan Hsu https://profiles.google.com/alanhsu.nyc#alanhsu.nyc/about