Book Writing for Entrepreneurs and Business Owners
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Book Writing for Entrepreneurs and Business Owners

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There has been so much written lately about how important it is for business owners and business people in general to write a book. What I think is MOST important is for them to understand WHY they ...

There has been so much written lately about how important it is for business owners and business people in general to write a book. What I think is MOST important is for them to understand WHY they need to write a book and HOW to get it done fast.

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    Book Writing for Entrepreneurs and Business Owners Book Writing for Entrepreneurs and Business Owners Presentation Transcript

    • Book Writing for Entrepreneurs and Business Owners By Suzanne Doyle-Ingram www.SuzanneDoyleIngram.com
    • Book Writing for Entrepreneurs and Business Owners Book Writing for Entrepreneurs and Business Owners There has been so much written lately about how important it is for business owners and business people in general to write a book. What I think is MOST important is for them to understand WHY they need to write a book and HOW to get it done fast. Most people shrug their shoulders and say, "Humph. I could never write a book, so that's that." Or, "I don't have time to shower, let alone write a bloody book!" I understand. It is a huge undertaking but once you have a plan in place it is really do-able. I know because I wrote 7 books last year. If I can do it, you can too.
    • There are two routes you can take: You can either write an e-Book for Kindle and use it to create an easy passive revenue stream, or you can write a paperback book that you have printed and then use as a lead generation tool for your business. Wait. I think I am getting ahead of myself here. Start with this: Decide right off the bat what your GOAL is: A. Passive Revenue B. Leads and More Customers Once you pick A or B, then you can start to make your plan of action.
    • If you picked A, your best bet is to write a Kindle book. Please note that while you cannot give your book to a customer (Not a physical copy anyway. You can "gift" them a copy via email, but chances are they will NOT read it) becoming a published author will, in fact, help you gain credibility in the eyes of your potential customer. So keep that in mind. So if you picked A, the first thing you need to do is decide on a topic to write about. If you want to create a passive revenue stream, then you better pick a topic that buyers are looking for. Otherwise you won't make any money because no one will buy it. So take your time and do your homework. (I teach how to do this in my Kindle Training course.)
    • If you chose B, then your plan of action will be much different. Write a book aimed at your potential clients. You know who they are, so write it as if you are speaking to them. What do you wish your clients all knew before they came to hire you? No matter what type of business you are in, writing a book will increase your credibility, your authority and your prestige in the eyes of your customers.
    • Your Kindle book only needs to be about 40 pages minimum. Some are even shorter. It all depends on the topic. If you are showing someone how to solve a problem, then by all means keep it short and to the point. They want to solve their problem quickly! Believe me; they do not want to wade through your life story just to find out how to solve that problem that is keeping them up at night. Consider that you can also write a series of books all pertaining to a similar topic. You will receive checks from Amazon every month, as long as your books are selling. I love my monthly Amazon checks. It’s like free money.
    • The easiest way to write your first book would be to write down a list of Frequently Asked Questions. What are some of the things you get asked over and over? Answer these questions in your book. Then, think about the questions they DON'T ask, but you really wish they did. What are the things they don't know they don't know about your industry? With Print on Demand publishing options, you can now have your book listed on Amazon and when a person orders your book, Amazon prints ONE copy of your book and ships it to them. Gone are the days of having a house and garage full of books! If you want to order 10 or 100 copies to have on hand for speaking engagements you can do that too quite cheaply.
    • I recommend that you make a list of 40 or 50 prospects that you really want to work with. Send each person a copy of your book in the mail with a letter requesting a meeting. I guarantee this will get their attention 1000X more than another boring email! Here’s the thing: They may NOT even read your book, but that is not the point, so don’t let that upset you. Never follow up asking, “Have you read my book?” They didn’t ask you for it in the first place, remember. I’m sure they are not sitting at their desk looking for more things to do. So don’t assume they read your book and don’t even ask. The power lies in the book landing on their desk. If they are comparing you to their competition and everything else is equal, they will choose the published author. Hands down. You see, your perceived credibility has now gone through the roof! If they do read your book, your chances of getting hired are even greater because people will feel that they know you. And if they know you, like you and trust you, they will BUY from you.
    • You may be thinking, “OK this all sounds fine and dandy Suzanne, but how do I actually go about writing a book???” I have a solution for that! And it's yours, free. Click Here to Download Your Copy of My Book called "It's Not About the Book Sales! How Any Business Person Can Quickly Write a Book and Leverage it to Land New Clients".