Viridis Africa is Africa's largest cleantech business and investment event that will take place on October 15-16, 2013 in Johannesburg. It is a venture capital conference and exhibition that brings together local and foreign investors with cleantech project principals seeking funding. Project areas include renewable energy, waste treatment, water treatment, and others. The event offers opportunities for business case presentations, exhibitor showcasing, and expert speakers on cleantech investment in Africa. Sponsorship packages are available for various levels of engagement and visibility.

1. Investment in African cleantech projects
WWW.VIRIDISAFRICA.COM

2. Cleantech venture capital summit
 Viridis Africa is Africa’s largest cleantech business and investment
event: a venture capital conference and exhibition
 Viridis Africa (www.viridisafrica.com) is to be held on the 15th and 16th
of October 2013 at the Killarney Country Club, Lower Houghton in
Johannesburg.
 The pre-eminent event for investment in clean technologies
throughout Africa will be the place for local and foreign investors to
meet with principals of projects in renewable energy, waste treatment
and recycling, water and effluent treatment amongst other sectors.
 It is a platform where innovation and enterprise is showcased.
 The size and scope of projects seeking funding would range from few
to hundreds of millions of Rands.
 Participants include speakers / representatives of the leading financial
institutions both local and international, country trade
representatives, international funding agencies, clean tech
entrepreneurs, project developers, technology
principals, municipalities and many others.

3. Key Topics To Cover In The Presentation
www.viridisafrica.com

4. Submit your business case
 Viridis Africa invites entrepreneurs and corporates to
present a business case for investment in
environmentally friendly technologies and enviro
businesses at the upcoming business and investment
matchmaking conference.
 Business case presentations are invited in from all over
Africa
 Submit a business plan proposal to
suza@viridisafrica.com in order to be considered for
inclusion in the program line-up

5. 1. Company Introduction
 Venture Capital and Private Equity funds don’t invest
in companies or technologies – they invest in people.
Therefore the initial section of the investment
presentation must present to the prospective investors
that you and your team can execute the plan – present
your experience and expertise and what makes you a
great team.

6. 2. Mission Statement
 Start-up's should use one sentence to state their goal.
Don’t be afraid to be bold – you are expected to, but
keep it short and avoid generalized statements. More
mature companies should include a short description
of the company's business and positioning

7. 3. Value Proposition
 Whether it is a technological edge, a strong client base
or manufacturing power - both start-ups and mature
companies should state their value proposition in a
clear manner.

8. 4. The Product/Solution/Service
 Venture capital presentations should include 2-3 slides
describing your specific offering. When presenting
technological solutions, it is important to consider the
technical aptitude of the audience ahead of time –
venture capital presentation delivered to financial
oriented audience should cover your relative
advantages, but shouldn’t be too specific on technical
subjects.

9. 5. The Market and Competition
 Describe your market and competitors in 2-5 slides. Do
not try to underplay your competition, investors see
many venture capital presentations and may have met
with your competition.

10. 6. Business Model
 A venture capital presentation delivered by a start up
company needs to convince that the company has a
solid business model that will empower actual gains.

11. 7. Case Study/Client Base
 A venture capital presentation can be empowered by
actual proof of concept in a form of an actual client. In
an investor presentation aimed at raising funds from
private equity, a description of current client base is
important, as it is typically the major asset the
company holds.

12. 8. Swot Analysis
 This slide is important in mature company's analysis.
Nevertheless, it can also be useful in certain venture
capital presentation cases.

13. 9. Financials
 the message delivered in this section changes from
private equity and venture capital presentation. In the
case of a start-up, the company should prove that it
can gain significant cash flow from its activity. Mature
companies need to provide further information
beyond future cash flow analysis, as this information is
needed for the company valuation. This additional
information can include balance analysis, changes in
working capital etc.

14. 10. Summary
 Provide one slide describing your offering. Remember
to emphasize the top key issues you want investors to
remember from your venture capital presentation.

15. Cleantech projects
 Entrepreneurs and corporates are invited to present a business case for investment in the fields of
 Renewable energy
 energy generation, including wind, solar, hydro, biofuels, geothermal, clean coal technologies, coal bed
methane, etc
 energy storage, presenters are invited to showcase the latest technology in fuel cells, advanced batteries
and hybrid systems
 infrastructure management and transmission technologies
 energy efficiencies, including building efficiency, smart grids and waste heat recovery
 Water & waste water
 water treatment infrastructure
 water conservation
 waste water treatment and
 desalination
 Waste recycling
 Waste recycling and management, waste treatment (organic matter and plastics).
 Bioremediation
 Green chemistry
 Green buildings
 Green transport

16. Who attends
 Entrepreneurs looking for funding to grow their businesses in clean
technology
 Innovators with new technologies
 Corporates looking for new emerging technologies
 Venture capitalists and private equity investors looking for clean tech
investment opportunities
 Renewable energy consultants and cogeneration project managers
 Researchers working on water, energy and environmental issues
 Government agencies involved in water, renewable energy and
environmental issues
 Electricity and water utilities and planners
 Environmental consultants and professional service providers
 Investors including institutional, private equity, venture capital from
outside Africa will be presenting their particular interest, investment
criteria and inviting principals to submit their business proposals.

17. Who should attend
 Financiers & Investors
 Project developers and consulting engineers
 Municipalities
 Power producers and utilities
 Large energy users
 Independent power producers
 Co-generators
 Government & Regulators
 Law firms & advisory
 Agriculture
 Transport
 Petrochemicals

18. Who presents
 More than 28 expert speakers, cleantech investors and
entrepreneurs from energy, water, agriculture, life
sciences, urban development and investment
funds, cleantech companies, government, and
academia will share their views on cleantech
investment in Africa and opportunities for investment.

19. Investors
Curatio Capital
SW Securities
Lereko Metier
Inspired Evolution
Industrial Development Corporation
Technology Innovation Agency

20. Past business case presentors
 Michael Addinall, CEO, Bettalights
 Greg Austin, CEO, BiogasPro Agama
 Dwight Rosslee, managing director, Biogas-power
 Peter Pichler, consultant, BioTech Lda
 Mark Williams, managing director, ECA Technologies Africa
 Eben Mulder, managing director, Steenkampskraal Thorium
Limited
 Carl Snyman, managing director, GridCars
 Gjalt Hooghiemstra, Owner, Hooghiemstra Logistical services cc
 Rolf Papsdorf, CEO, Alternative Energy Development Corp,
 PV Tech Inc, Keita Broadwater, CFO
 Sandra Donker, COO, Bio Energy Resources

21. Social media forums on Linkedin
 Mining Exploration in Africa 7 307 members
 Mineral Beneficiation in Africa 405 members
 Megalopolis - developing green cities in Africa 184 members
 Sub-Saharan Plant Science & Technology forum 281 members
 Sub-Saharan Water Science & Technology group 307 members
 Sub-Saharan Africa Sustainable Energy group 1030 members
 Investment Analysts in Africa 1812 members
 Lifesparks Southern African Life Sciences initiative 634
members
 Viridis Africa - investment in clean tech 465 members
 Corporate Social Responsibility & Environmental Sustainability
Executives in Africa 99 members

22. Social media groups on
Facebook & Google+
 Facebook
 Clean technology for Africa (page) 795 likes
 Clean technology in Africa (group) 171 members
 Mining Exploration in Africa (page) 71 likes
 Mining Exploration in Africa (group) 129 members
 Investor relations in Africa (page) 1 023 likes
 Investor relations in Africa (group) 12 members
 LIFEsparks Southern African Life Sciences Network (page) 212 likes
 LIFEsparks Southern African Life Sciences networking group (group)
30 members
 Google+
 Clean technology in Africa (group)
 LIFEsparks Southern African Life Sciences Network (group)
 Green cities in Africa (group)

23. Who should exhibit
 Turnkey suppliers, project developers & consulting engineers
 Biomass & waste to energy applications, equipment & services
 Plant operators and maintenance
 Biofuels
 Petrochemicals
 Feedstock
 Gas cleaning services
 Financial services, law firms and advisory
 Renewable infrastructure
 Generation infrastructure
 Energy efficiency infrastructure

24. Exhibitors
 Limited exhibition space is available for entrepreneurs
and industry participants to showcase their
innovations or inventions.
 12 Exhibition booths standard shell scheme.
 Exhibitors are free to make use of standup banners to
place next to their table.
 Cost for an exhibition table is R14 500.
 It entitles the exhibitor to two registrations for the
conference.
 To book your space email suza@viridisafrica.com

25. CrystalRoom
RECEPTION
AREA
VERANDAH
SCREEN
TOILETS
RoomDimensions
15mtswide
22.2mtslong
VerandahDimensions
8mtswide
23.6mtslong
ScreenDimensions
5.4mtswide
3mtshigh
ENTRANCE
7 8 9 10 11 12
1 2 3 4 5 6

26. Platinum sponsorship
 Investment: R75000
 The Platinum Sponsorship is for organisations that wish to engage at the highest level, offering speaking opportunities
and access to our community. The following benefits are included:
* Speaking Opportunity: A C-Level Executive is guaranteed a presentation in our exclusive Viridis Africa business
matchmaking and investment conference to talk to an audience of leading researchers, technologists, start-up
executives, licensing agents, private equity and venture capital firms.
* Acknowledgement of sponsorship during opening remarks.
* Final ateendee list with contact information
* Print Advertising: Your corporate logo will be prominently positioned on all printed advertising.
* Conference Brochures: Your corporate logo will be prominently positioned on the cover of all conference brochures
/ programmes.
* Emails: Your corporate logo will be prominently positioned on all email promotions.
* Web Site: Your corporate logo with link to your home page along with a 150-word corporate description will be
prominently positioned on event web site.
* Press Release: A dedicated release announcing company’s participation will be sent to all Viridis Africa media and
analyst contacts.
* Corporate material: Your corporate material in conference bags
* Company details included in the conference proceedings and program
 * Registration area signage
* Event Signage: Your corporate logo will be prominently positioned on all event signage.
* Exhibit Space: An exhibit space (table) in premium position will be provided. Additional space may be purchased at
a discounted rate.
* VIP Conference Passes: Six (6) full conference passes to Viridis Africa.

27. Venue
 www.killarneycountryclub.co.za

28. Awards
 Best financial support to the cleantech industry
 Best renewable energy project in Africa

29. Get involved
 If you would like to become an
exhibitor, sponsor, business case presenter, fund
presenter or speaker at Viridis Africa call Suza Adam
on +27 11 880 0364 or email
suza.adam@spindlecommunications.com