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360 GAME
Where the East meets the West
(developers + publishers)
+ ADAPT TO TIMES
TRENDS & ANALYSYSTS OF CHINA GAME INDUSTRY

+ CREATIVITY
360 TO LEAD THE FUTURE

+ CORE COMPETITION
Steam® +360
1

ADAPT TO
TIMES
TRENDS & ANALYSYSTS OF
CHINA GAME INDUSTRY
A matured and rational game market in China

China recorded over 500M active smart devices by 2013 Q2
MMOG ANNUAL ARPU AND UPR (2007-2016)

MOBILE GAMES MARKET I(2009-2015)

WEB GAMES

Strong propaganda
made web games
highly profitable with a
rising UPR.

WEB GAMES MARKET (2009-2015)

PC GAMES

MMOGs has developed
an addictive, active and
stable user community.

Data from: iResearch

MOBILE GAME

Mobile games to
welcome their first boom
and a predictable
growth.
A matured and rational game market in China

Paid users Growth in 2011: 23.2%

23.2%

2010

Increase

2011

Online game
market

Data from: iResearch

18.6% Increase

2010

2011

PC game market

44.9%Increase

2010

2011

Web game
market

44%Increase

2010

2011

Mobile game
market
As the industry grows, we found there are 3 main subjects are evolving:

Developers

Platforms

Users
3Main subjects on Mobile games: Users
Among the huge groups of users, and increasingly grows of games, How would you choose?
Educating the users behavior among the cross-platform (PC+Mobile App+Cloud synchronization).

Web games

Mobile games
PC games

Puzzle games

Sport games

Car racing games

RPG games

Strategy games

CHOOSE?
Fight games

Action games

Adventure games
3Main subjects on Mobile games: Developers

• Facing High cost
on propaganda and
single channel, the
question is how to
find appropriate
users?
• Users loyalty is too
low, hard to bring
into the new
developed games

Needs Powerful platform
to share with more users
and most best quality
games.
3Main subjects on Mobile games: Platform
Steam®
Platform

 Advantage of Steam® :
STEAM ® is the largest game downloading portal with
numerous game releases and updates, where users
can download and update games, play and share with
players all over the world.

Tons of
Games

User
Community

Create &
Share

Cross
Platform

 Integrate and break through
Monopolies, thresholds and disproportion cause lots
of obstacles and problems in game industry in
China, what we need is an open platform which
connects users and producers interactively and leads
a brighter path to further development.
16 years of development: The Future of Cross-Platform-Game

Towards the Cross-Platform-Game
Mud
Games

1996-2000

• Player to
input text
comand to
take moves
and results
• Players to
act as
characters in
live novels.

Graphical
Online
Game
2000-2001

• Texts evolve
into graphics.
• Establish the
basics for
MMORPG
such as PK
systems and
equipment
systems.
• Set up the
earliest
operation
environment

Emerging of
agent games
2001-2007

• Games got
further
commercializ
ed
• First time
online games
to surpass
console
games
• The mature
phase of
online
games.

Emerging of
decent PC
games and
Web games
2007-2010

• Flash
technology
blended.
• Better
scenery,
sophisticated
characters
and decent
visuals.

Blossom of
PC and
Web
games
2010-2012

• Diversified
game modes,
better quality
and concern
about user
experiences.
• Play game at
fragmented
time and
cross
platform.
Who can seize the opportunity in 2013?

 Providing the best Users Experiences and Fun!
 Win the trust of game developers, and providing the best Marketing and
users experiences platform.
 the conversion into cash, to achieve the ultimate profit and maintain positive
growth
2

CREATIVITY
360 TO LEAD THE FUTURE
About 360 Game

•

About 360 Game
Founded in Feb. 2012, One of the most leading game
and entertainment company in China, a subsidiary of
Qihu 360(NYSE:QIHU). 360 Game is well-known as no.1
game security reputation and the most leading
technology in the industry, the second largest users
group of market shares.
We have the most professional spyware protection
software games, and the parent
company, Qihoo360, joint operation platform.
Our Game Master

Liu liang CEO
Founded www.uuu9.com in 2004 and successfully
created it as the world’s largest Chinese Map of
Warcraft Original Web.
 Led the team to the game consultant industry in
2007, and becomes the 3rd largest games consultant
in China

Dai lin President
Serving sohu and tom.com since 1999, rich of
experiences in strategic cooperation, marketing,
wireless and sales.
2006 GM of Media Sales Dept. at Qihu 360.
2009 till now as VP of Qihu 360.
Our Methodology

Branding
concept

Cooperation

With the most
advanced security and
optimization providing
the best users
experiences

Open, Share,
Win-win policy

Safebox ® software
+ game platform
+ game portal site

Independently
operated, and to
go public
independently

Structure

Operational
Method
Our Strenths

With Safebox ® software

With 8-year experience in

With the superior

and www.uuu9.com we

game industry, we are well

security & optimization

have numerous user

connected with developers,

technology from Qihu

coverage and a still

operators, media and user

360, we can offer users

growing user base.

community, which grant us

safe and joyful game

professionalism.

experiences.

Vast
Users Base

Professional
Team

Cutting-edge
Technology
3

CORE
COMPETITION
Steam® +360
Strength to Expand
We insist on Steam® Mode!
The Future of Steam ®

Born to be Excellent

Steam® is a integrating system from Valve, the
developer of Half-Life(HL). It was initially designed as
the updating tool for CS, HL2, etc. but soon used as a
game distributing platform which enables players
across the world buy games in 10 seconds and
download games like BT. By far it has became
popular and worked out a lot of games.

High User Traffic

As a huge distribution center, Steam ® has over 40
million active users and holds 70% share of web
buys for PC games.

Bright Future

According to the statistics from Forbes, the market
value of Valve is 4 billion dollars in 2010, and 1
billion dollars from Steam ®. Therefore Steam ® has
became the most successful game platform.
Take importance on the
Basic skills

Creating the most powerful Marketing Platform
The most respectable enterprise

No.1 brand in internet security
No.2 internet company in China
450’000’000 users

 360 Game was invested by Qihu 360,
the No.1 internet security co. in China

 With Qihu 360 as the backup, 360 Game starts higher
and grows faster.
Providing
the most powerful Game Marketing platform

Qihu 360 supports and forges the powerful platform with its featured
products 360 Security Tool, 360 Safe Explorer, 360 Website
Navigator, 360 Soft Keeper, 360 Anti-virus and 360 Mobile Safeguard
etc.
What Qihu 360 offers ?
1. The most complete & advanced client
support technology

Extended Security Applications

1

5
Implemental
services

4

System
optimization

User
experience

Internet
optimization
2

PC
optimization
3

360 Family Application:
For many years Qihu 360 was devoted in
client technology development and holds the
most large-scale high-end security tech team,
has developed the largest, most advanced
cloud security system, where those
experiences ensure a powerful technical
support for 360 Game.
What Qihu 360 offers ?

2. 360powerful platform to bring huge users

Unique Advantages:
Over 450M users from Qihu 360’s
product family

360 Products

360 Security

360 Anti-virus

360 Se

360 Safeguard

User
460m
Coverage 94%

User
375m
Coverage 75%

User
273m
Coverage 60%

User
130m
Coverage 62.4%
Our Vision

360 Game

The Leader in High Quality

GAME PLATFORM
Ricky Suwarno Lim

Director of Global Publishing (Mobile Gaming)
Experiencing at Media Advertising, Mobile internet and Online
Gaming Publishing for more than 15 years, with core competence
@ China, Start ups, and Marketing. Used to serve at the world’s
largest independent mobile ad networks, Inmobi. Currently, taking
care for Mobile gaming publishing at Qihoo360, where the East
meets the West (developers + publishers)!

ricky@360u9.com

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Where the East meets the West (Developer+Publisher)!

  • 1. 360 GAME Where the East meets the West (developers + publishers)
  • 2. + ADAPT TO TIMES TRENDS & ANALYSYSTS OF CHINA GAME INDUSTRY + CREATIVITY 360 TO LEAD THE FUTURE + CORE COMPETITION Steam® +360
  • 3. 1 ADAPT TO TIMES TRENDS & ANALYSYSTS OF CHINA GAME INDUSTRY
  • 4. A matured and rational game market in China China recorded over 500M active smart devices by 2013 Q2 MMOG ANNUAL ARPU AND UPR (2007-2016) MOBILE GAMES MARKET I(2009-2015) WEB GAMES Strong propaganda made web games highly profitable with a rising UPR. WEB GAMES MARKET (2009-2015) PC GAMES MMOGs has developed an addictive, active and stable user community. Data from: iResearch MOBILE GAME Mobile games to welcome their first boom and a predictable growth.
  • 5. A matured and rational game market in China Paid users Growth in 2011: 23.2% 23.2% 2010 Increase 2011 Online game market Data from: iResearch 18.6% Increase 2010 2011 PC game market 44.9%Increase 2010 2011 Web game market 44%Increase 2010 2011 Mobile game market
  • 6. As the industry grows, we found there are 3 main subjects are evolving: Developers Platforms Users
  • 7. 3Main subjects on Mobile games: Users Among the huge groups of users, and increasingly grows of games, How would you choose? Educating the users behavior among the cross-platform (PC+Mobile App+Cloud synchronization). Web games Mobile games PC games Puzzle games Sport games Car racing games RPG games Strategy games CHOOSE? Fight games Action games Adventure games
  • 8. 3Main subjects on Mobile games: Developers • Facing High cost on propaganda and single channel, the question is how to find appropriate users? • Users loyalty is too low, hard to bring into the new developed games Needs Powerful platform to share with more users and most best quality games.
  • 9. 3Main subjects on Mobile games: Platform Steam® Platform  Advantage of Steam® : STEAM ® is the largest game downloading portal with numerous game releases and updates, where users can download and update games, play and share with players all over the world. Tons of Games User Community Create & Share Cross Platform  Integrate and break through Monopolies, thresholds and disproportion cause lots of obstacles and problems in game industry in China, what we need is an open platform which connects users and producers interactively and leads a brighter path to further development.
  • 10. 16 years of development: The Future of Cross-Platform-Game Towards the Cross-Platform-Game Mud Games 1996-2000 • Player to input text comand to take moves and results • Players to act as characters in live novels. Graphical Online Game 2000-2001 • Texts evolve into graphics. • Establish the basics for MMORPG such as PK systems and equipment systems. • Set up the earliest operation environment Emerging of agent games 2001-2007 • Games got further commercializ ed • First time online games to surpass console games • The mature phase of online games. Emerging of decent PC games and Web games 2007-2010 • Flash technology blended. • Better scenery, sophisticated characters and decent visuals. Blossom of PC and Web games 2010-2012 • Diversified game modes, better quality and concern about user experiences. • Play game at fragmented time and cross platform.
  • 11. Who can seize the opportunity in 2013?  Providing the best Users Experiences and Fun!  Win the trust of game developers, and providing the best Marketing and users experiences platform.  the conversion into cash, to achieve the ultimate profit and maintain positive growth
  • 13. About 360 Game • About 360 Game Founded in Feb. 2012, One of the most leading game and entertainment company in China, a subsidiary of Qihu 360(NYSE:QIHU). 360 Game is well-known as no.1 game security reputation and the most leading technology in the industry, the second largest users group of market shares. We have the most professional spyware protection software games, and the parent company, Qihoo360, joint operation platform.
  • 14. Our Game Master Liu liang CEO Founded www.uuu9.com in 2004 and successfully created it as the world’s largest Chinese Map of Warcraft Original Web.  Led the team to the game consultant industry in 2007, and becomes the 3rd largest games consultant in China Dai lin President Serving sohu and tom.com since 1999, rich of experiences in strategic cooperation, marketing, wireless and sales. 2006 GM of Media Sales Dept. at Qihu 360. 2009 till now as VP of Qihu 360.
  • 15. Our Methodology Branding concept Cooperation With the most advanced security and optimization providing the best users experiences Open, Share, Win-win policy Safebox ® software + game platform + game portal site Independently operated, and to go public independently Structure Operational Method
  • 16. Our Strenths With Safebox ® software With 8-year experience in With the superior and www.uuu9.com we game industry, we are well security & optimization have numerous user connected with developers, technology from Qihu coverage and a still operators, media and user 360, we can offer users growing user base. community, which grant us safe and joyful game professionalism. experiences. Vast Users Base Professional Team Cutting-edge Technology
  • 18. Strength to Expand We insist on Steam® Mode!
  • 19. The Future of Steam ® Born to be Excellent Steam® is a integrating system from Valve, the developer of Half-Life(HL). It was initially designed as the updating tool for CS, HL2, etc. but soon used as a game distributing platform which enables players across the world buy games in 10 seconds and download games like BT. By far it has became popular and worked out a lot of games. High User Traffic As a huge distribution center, Steam ® has over 40 million active users and holds 70% share of web buys for PC games. Bright Future According to the statistics from Forbes, the market value of Valve is 4 billion dollars in 2010, and 1 billion dollars from Steam ®. Therefore Steam ® has became the most successful game platform.
  • 20. Take importance on the Basic skills Creating the most powerful Marketing Platform
  • 21. The most respectable enterprise No.1 brand in internet security No.2 internet company in China 450’000’000 users  360 Game was invested by Qihu 360, the No.1 internet security co. in China  With Qihu 360 as the backup, 360 Game starts higher and grows faster.
  • 22. Providing the most powerful Game Marketing platform Qihu 360 supports and forges the powerful platform with its featured products 360 Security Tool, 360 Safe Explorer, 360 Website Navigator, 360 Soft Keeper, 360 Anti-virus and 360 Mobile Safeguard etc.
  • 23. What Qihu 360 offers ? 1. The most complete & advanced client support technology Extended Security Applications 1 5 Implemental services 4 System optimization User experience Internet optimization 2 PC optimization 3 360 Family Application: For many years Qihu 360 was devoted in client technology development and holds the most large-scale high-end security tech team, has developed the largest, most advanced cloud security system, where those experiences ensure a powerful technical support for 360 Game.
  • 24. What Qihu 360 offers ? 2. 360powerful platform to bring huge users Unique Advantages: Over 450M users from Qihu 360’s product family 360 Products 360 Security 360 Anti-virus 360 Se 360 Safeguard User 460m Coverage 94% User 375m Coverage 75% User 273m Coverage 60% User 130m Coverage 62.4%
  • 25. Our Vision 360 Game The Leader in High Quality GAME PLATFORM
  • 26. Ricky Suwarno Lim Director of Global Publishing (Mobile Gaming) Experiencing at Media Advertising, Mobile internet and Online Gaming Publishing for more than 15 years, with core competence @ China, Start ups, and Marketing. Used to serve at the world’s largest independent mobile ad networks, Inmobi. Currently, taking care for Mobile gaming publishing at Qihoo360, where the East meets the West (developers + publishers)! ricky@360u9.com