The role of Geography in climate education: science and active citizenship
Cultural difference presentation
1. Cultural effect on cost
of doing business
By: Manish Goyal (157)
Suvash Timalsina (142)
Cultural effect on cost of doing
business
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2. What is culture?
• Learned behavior, transferring from
generations
• Custom, tradition and way of living
• Norms and values
• Varies in different places
Cultural effect on cost of doing
business
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4. Language
• Mirror of culture
• People highly comfortable speaking
their own language
• Verbal and nonverbal
Cultural effect on cost of doing
business
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5. Verbal
• Written and formal
• Difficult language may cause in
promoting or publicity; difficult
pronunciation
• Mainly in country like China and
Japan
Cultural effect on cost of doing
business
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6. Non-verbal
• Sign language or silent language, body
language and gestures
• Example- Latin Americans and Arabs
like to stay close to people they are
talking with, if other just stays far it
might give negative impression to
them
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business
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7. • Example- an American manager may after
successful completion of negotiations,
impulsively give a finger-and-thumb OK
sign, French manager perceive that the
sale is worthless, Japanese think a little
bribe has been asked for the gesture and
insulting to Brazilians
Cultural effect on cost of doing
business
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8. Religion
• Defines ideals for life
• Existence of Supernatural beliefs
• Example- When beef or poultry is
exported to an Islamic country the
animal must be killed in the ”halal
method”
• Major holidays often tied to religion
Cultural effect on cost of doing
business
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9. Manners and customs
• Way of behaving or presumed
thought
• Example- American interpret silent
as negative sign, Japanese executives
tend to expect that their silence can
get Americans to lower prices or
sweeten the deal
• Even small deal might take many days
Cultural effect on cost of doing
business
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10. • Concerns use of right hands and left hands
• Example General Foods Tang is positioned
as a breakfast drink in the United States
in France, where orange juice usually is not
consumed at breakfast
• A company decided to launch new peanut
packed chocolate bar in Japan targeting
teenagers; quick energy during exams
• Failed because children were told eating
chocolate with peanuts cause nosebleed
Cultural effect on cost of doing
business
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11. Aesthetics
• Concerned with taste, art, and colors
• Color often used as brand identification,
for differentiation
• Example- British bank wanted to expand
operation in Singapore, wanted to use blue
and green as identification color
• Had to make some change in green color as
it was associated with death in that
country; green was made shade and dark
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business
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12. Education
• Formally or informally plays role in
sharing culture
• Less education may increase cost of
business
• Extra training expenses required
• For instance a high level of illiteracy
will suggest the use of visual aids
rather than printed manuals
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business
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13. Social institutions
• Family and kinship
• Family size differ in western countries and
country like ours
• In country like ours, joint family
• Consumption pattern high in such family,
need to identify market potential
• In country like Nigeria, concept of kinship
in human resource management
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business
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14. Conclusion
• Knowledge of culture plus point in
International business
• Culture awareness can avoid a huge
loss
• Keep in mind “Culture eats business
strategy as a breakfast”
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business
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