Sutro Digital: Intelligent content for the digital age

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  • 1. Intelligent content for the digital age
  • 2. Carte Blanche Greetings Ltd. Building the digital presence of the UK’s leading greeting cards/gifts company
  • 3. We worked with bloggers and online media to launch Carte Blanche’s branded Facebook game, Me To You My Place, in December 2010 The activity generated over 50 incoming website and blog links to the game. The game has been hugely successful and to date has over 38,000 monthly players
  • 4. Since the competition launched in August 2011 Facebook content interaction is up almost 40% (comments and likes) with over 900,000 post views. The page now has around 30,000 followers Supporting offline PR, we created and implemented a content and community management strategy to increase user activity on Carte Blanche’s My Blue Nose Friend Facebook Page for Britain’s Best Friend Competition
  • 5. IBM Creating an interactive Facebook app
  • 6. We built an interactive Facebook app for IBM’s Smarter Planet programme to support the European leg of the worldwide tour
  • 7. We embedded Google Maps into the app which enabled users to track the roadshow around Europe directly from the app, as well as linking in YouTube videos for a media rich experience
  • 8. LG Using content to create a buzz around the LG Optimus Windows 7 mobile
  • 9. We created compelling branded content to promote the LG Optimus 7 Windows mobile to the UK market This included a series of informative articles, video reviews and imagery to showcase the phone’s unique features such as ScanSearch, Play To and Panorama Shot. We also ran a competition to win the phone
  • 10. The content was seen by approximately 600,000 people on several of the UK’s most high-profile technology blogs. Over 2,000 people entered the competition
  • 11. Ford Creating branded video and written content
  • 12. We created a ‘making-of’ video for the UK S-Max launch campaign ad ‘Ford Freezes Over London’ The video featured an art projection onto London’s iconic Senate House. We interviewed the creatives behind the project as well as capturing some superb footage of the installation
  • 13. We wrote a series of branded articles and filmed ten short videos for Ford Europe from the Paris Motor Show 2010. To date the videos have had almost 17,000 views on YouTube
  • 14. Association of Publishing Agencies (APA) Producing news and features for the organisation’s website
  • 15. We provide weekly content for the APA website focusing on how innovations, web and mobile applications and technology can provide opportunities for branded content providers
  • 16. We covered the APA’s inaugural Content Summit 2010 media conference. We inaugurated a Twitter conversation that proved hugely popular with both the attendees and a wider Twitter audience. The activity was a huge success and generated over 500 tweets with the hashtag #Content2010
  • 17. Wayfarer Productions Creating an online buzz for the company’s Edinburgh Fringe Festival 2011 programme
  • 18. We set up Facebook and Twitter pages and implemented a content strategy to build a foundation for the organisation’s continued social media presence
  • 19. We filmed five short promotional videos, including one interview with acclaimed writer and Wayfarer co-founder Murray Watts, that were seeded online through YouTube, Facebook and Twitter The initial results exceeded expectations and created a good base for further activity
  • 20. Technode Producing a magazine for the iPad
  • 21. We’re all about branded content and digital innovation, so we teamed up with the editorial team behind TechDigest and ShinyShiny to create our very own digital magazine: Technode
  • 22. Technode is a free technology magazine that is available on all iOS devices, as a web edition and a PDF – there is also the option to purchase a print edition too! To date the magazine has been downloaded 12,000 times