How To Grow Your Business
by
Harnessing Social Media
‹#›

Susu Wong
Tomo360
December 11, 2013
Agenda
• Social Media Statistics
– What to consider for your digital audiences
– Trends in the marketing mix

• Why Go Soc...
Social Media is about People and
Conversation, and Connecting with
customers and prospects

‹#›
Why you can’t ignore Social Marketing

‹#›
Why you can’t ignore Social Marketing

‹#›
Why go Social?
• Casual way in engaging and conversing with your
customers
• Valuable feedback and sharing of information ...
Millennial Generation
•Millennials (1981 - 1995) are
the fastest global growing
consumer group globally
•$1.6 trillion in ...
‹#›
Social Media Strategy

Marketing
goals/
objectives

Social
Media
Tactics

Targeted
users

Metrics

‹#›
Thought leader?
Lis...
‹#›

Social Media Tools #1

FACEBOOK MARKETING
Treat Your Facebook Cover Page as your
Storefront

‹#›
Include Call-To-Action

‹#›
‹#›
What to post?
• Engage
– Include posts, pictures, video, links, etc…

•
•
•
•
•
•

Ask questions or feedback
Tips and late...
•
•
•
•
•
•

Email your social media link
Put your social media buttons on your webpage
‹#›
Ask your likers to "Suggest to...
Take a poll

‹#›
Social Games

‹#›
• The Do’s and Don’ts of creating Facebook Cover Page
http://blog.hubspot.com/marketing/facebook-coverphotos-best-practice...
‹#›

Social Media Tools #2

TWITTER
Twitter
• Mini blogs with 140 characters or less
• Fastest growing demographics are in the 55-64 age
group
‹#›
• Write a s...
Twitter Cover Page: Example 1

‹#›
Twitter Cover Page: Example 2

‹#›
Twitter’s Best Practices
•
•
•
•
•
•
•

Use 1 to 2 hashtags
Use @username
Ask followers to retweet (RT)
Engage new followe...
‹#›
‹#›
Twitter’s tools
• SocialOomph: set up auto-follows so whenever
someone follows you, you can follow them:
www.SocialOomph.c...
‹#›

Social Media Tools #3

LINKEDIN
What’s all the buzz about LinkedIn?
• Largest and oldest professional
network
• Over 259 million registered
users
‹#›
• 3 ...
LinkedIn profile
• Profile picture
• Make the most of your
headline and title
• Summarize your
‹#›
experiences & specialti...
LinkedIn’s Best Practices
• Post status, events and interesting updates
• Update your profile regularly
• Join and partici...
Resources
• http://www.wikihow.com/Create-an-Account-onLinkedIn
• http://www.ezanga.com/news/2011/10/20/3-waysto-interact-...
‹#›

Social Media Tools #4

SOCIAL MEDIA MANAGEMENT
TOOLS
‹#›
‹#›
Tomo360
Creative Connections to your Customers
Susu Wong
‹#›
978-253-4922
susu@tomo360.com
www.tomo360.com
Facebook: www.f...
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How to Harness Social Media for your Business

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How to set up your Facebook, Twitter and LinkedIn to reach your influencers and customers. Ways to develop social media campaigns, the do's and don'ts.

Published in: Marketing, Technology, Business
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  • Social Media is not about selling, its about people and conversation, its about connecting your business and your customers and prospects
  • Read more: http://www.entrepreneur.com/article/228324#ixzz2n7v40CY9
  • Polls are very popular and you can get a responses
  • Any Facebook campaign you want to share that you find helpful?
  • Hootsuite and Buffer are free Free for 2 users and up to 5 accountsMany people use both Hootsuite (to listen) and Bufferapp (to schedule)
  • How to Harness Social Media for your Business

    1. 1. How To Grow Your Business by Harnessing Social Media ‹#› Susu Wong Tomo360 December 11, 2013
    2. 2. Agenda • Social Media Statistics – What to consider for your digital audiences – Trends in the marketing mix • Why Go Social – Millennial Generation ‹#› • Social Media Strategy • Social Media Marketing Tools – – – – Facebook Twitter LinkedIn Social Media Management Tools
    3. 3. Social Media is about People and Conversation, and Connecting with customers and prospects ‹#›
    4. 4. Why you can’t ignore Social Marketing ‹#›
    5. 5. Why you can’t ignore Social Marketing ‹#›
    6. 6. Why go Social? • Casual way in engaging and conversing with your customers • Valuable feedback and sharing of information about your customers/company ‹#› • Cost efficient option • Multiple ways for generating leads • Increase your search engine ranking • Very effective in reaching out to younger audiences
    7. 7. Millennial Generation •Millennials (1981 - 1995) are the fastest global growing consumer group globally •$1.6 trillion in consumer spending each year •60% of the population is under the age of 30 •Experience seekers, collaborative consumers, digitally synchronized and highly entrepreneurial •Multi-taskers and into their ‹#›
    8. 8. ‹#›
    9. 9. Social Media Strategy Marketing goals/ objectives Social Media Tactics Targeted users Metrics ‹#› Thought leader? Listener? Communicator? Demographics Age Race Facebook Google+ Instagram Twitter LinkedIn Activity metric Impact Reach Chatter about you
    10. 10. ‹#› Social Media Tools #1 FACEBOOK MARKETING
    11. 11. Treat Your Facebook Cover Page as your Storefront ‹#›
    12. 12. Include Call-To-Action ‹#›
    13. 13. ‹#›
    14. 14. What to post? • Engage – Include posts, pictures, video, links, etc… • • • • • • Ask questions or feedback Tips and latest industry news ‹#› Encourage local check-ins Ask for recommendations Create rewards Be responsive and conversational
    15. 15. • • • • • • Email your social media link Put your social media buttons on your webpage ‹#› Ask your likers to "Suggest to Friends” Run promotions to get more likes Like other pages Run polls or contests
    16. 16. Take a poll ‹#›
    17. 17. Social Games ‹#›
    18. 18. • The Do’s and Don’ts of creating Facebook Cover Page http://blog.hubspot.com/marketing/facebook-coverphotos-best-practices-ht • Facebook Timeline Cover: 40 (Really) Creative ‹#› Examples http://www.hongkiat.com/blog/creative-facebooktimeline-covers/ • https://www.facebook.com/advertising/how-itworks
    19. 19. ‹#› Social Media Tools #2 TWITTER
    20. 20. Twitter • Mini blogs with 140 characters or less • Fastest growing demographics are in the 55-64 age group ‹#› • Write a short bio of 160 characters or less • Link tweets to Facebook • http://bit.ly/ or http://tinyurl.com/to shorten your links • Set up your user’s avator
    21. 21. Twitter Cover Page: Example 1 ‹#›
    22. 22. Twitter Cover Page: Example 2 ‹#›
    23. 23. Twitter’s Best Practices • • • • • • • Use 1 to 2 hashtags Use @username Ask followers to retweet (RT) Engage new followers by‹#› thanking them directly (DM) Follow Fridays (#FF) Tweets on weekends and commuting hours Tweets with links are 86% more likely to be retweeted http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter
    24. 24. ‹#›
    25. 25. ‹#›
    26. 26. Twitter’s tools • SocialOomph: set up auto-follows so whenever someone follows you, you can follow them: www.SocialOomph.com • Trendistic: Track the popularity of topics and ‹#› keywords on Twitter with easy to read graph: www.trendistic.com • Twitter’s picture: http://twitpic.com/ • Twitter’s Directory: http://tweepz.com/
    27. 27. ‹#› Social Media Tools #3 LINKEDIN
    28. 28. What’s all the buzz about LinkedIn? • Largest and oldest professional network • Over 259 million registered users ‹#› • 3 million LinkedIn business page • 2.1 million LinkedIn Groups
    29. 29. LinkedIn profile • Profile picture • Make the most of your headline and title • Summarize your ‹#› experiences & specialties wisely • Add your website and social media links • Add connections
    30. 30. LinkedIn’s Best Practices • Post status, events and interesting updates • Update your profile regularly • Join and participate in groups – Create your own group • • • • ‹#› Create your company page LinkedIn with people you met face-to-face Use Card Munch to connect Connect with care
    31. 31. Resources • http://www.wikihow.com/Create-an-Account-onLinkedIn • http://www.ezanga.com/news/2011/10/20/3-waysto-interact-on-linkedin/ ‹#›
    32. 32. ‹#› Social Media Tools #4 SOCIAL MEDIA MANAGEMENT TOOLS
    33. 33. ‹#›
    34. 34. ‹#›
    35. 35. Tomo360 Creative Connections to your Customers Susu Wong ‹#› 978-253-4922 susu@tomo360.com www.tomo360.com Facebook: www.facebook.com/tomo360 Twitter: www.twitter.com/tomo3603 LinkedIn: www.linkedin.com/li/susuwong
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