HeatherMerrill.com firstname.lastname@example.org Caleb Project Website Design Document Contents: Case Study Business Goals Functional Requirements Roles & Tasks Site Map Case Study In 2004, Caleb Project, a nonprofit organization focused on marginalized ethnicities around the world, decided it needed a completely new website. The existing site did not meet organizational or user goals, was badly out-‐of-‐date and was not compliant with industry standards. An in-‐house design team was formed which included a project manager, two technical leads, an editor, a graphic artist and me as the content manager. Caleb Project had valuable resources (books, videos, brochures and curriculum) to distribute and sell online. It also ran courses, produced a newsletter and wanted an online donation system since it relied on donations for survival. Challenge The challenge was to identify necessary and affordable hardware and software solutions, identify website goals, coordinate several departments to collect content, create a workflow and approval system, create a visual design, organize and label existing content, determine new content needed, create a navigational structure and decide priority items for the home page. These were all difficult because of the democratic nature of nonprofit organizations, loose time constraints, a big learning curve for everyone, small budgets and a busy staff. Solution One of the key things that made the project a success was the skill of the project manager to bring all parties together, make important decisions in a timely manner and set big goals and deadlines. Working in this context allowed the team to educate themselves in their areas of responsibility and begin to produce quality work. I organized and labeled the information we had, gathered (and coerced) new content from department heads, created a navigation scheme for all content through paper tests with office workers and formal usability testing later on. Meanwhile a visual design was created, appropriate hardware and software acquired, a back-‐end built and content entered. The result of the team’s effort was a successful corporate website that allowed users to find and buy Caleb Project’s wealth of up-‐to-‐date resources, make on-‐line donations and sign up for courses.
HeatherMerrill.com email@example.com Business Goals • Be the most valuable missions mobilization site on the Web for tools, resources, and connections by allowing people to: o interact o find information and resources o discover their role o participate in our programs • Communicate identity and site contents immediately on home page • Move our audience to action • Market resources • Make select resources downloadable • Recruit & fundraise for staff & programs • Improve interaction and communication with audience • Improve internal processes for content updates & qualityFunctional Requirements • Dynamic content capability using custom CMS • Electronic sample pages of products • On-line donation functionality • SEO • Analytics • Quick load times for images • Course registration forms • Video • Inexpensive development platform • Store • Meta-data and search engine • Follow design guidelines & industry standards • User testing must validate designs • Employ user-centered design principles
HeatherMerrill.com firstname.lastname@example.org Roles and TasksProject Manager Content Manager Developer Editor Graphics Brad Heather Jason and Todd Gwen John • Create timeline • Documentation • Research CMS • Maintenance plan • Visual Design • Schedule meetings • Usability testing • Obtain & install • Editorial • Prototype • Monitor progress • Card sort hardware guidelines • Create style • Advise team • Content inventory • Build CMS • Task-‐flow guidelines • Set goals • Content • HTML coding • Data entry • Prepare visual • Organize tasks acquisition • Set up internal • Write content content • Content needs list hosting • Navigation • Create metadata • Write content • Competitive analysis New Site Map Home About Ministry Profile Contact Info Caleb Project Jobs Giving Donor Relations Project List Donate Services Speakers Perspectives Course Find-A-Site Children’s Speakers E-Library Discussions Involvement Perspectives Course Locations Registration Coordinator Application Host a Class Contact Us Course Impact Cultural Research Expeditions People Group Advocacy Europe Training
HeatherMerrill.com email@example.com Internships Give Pray Store Adult Education Research & Field Training Unreached Peoples Resources Kids Around the World Mobilization & Conference Tools News Catalyst Magazine Press Releases Archives Happenings Questions Just for You (Audience self identifying nav in an area box) Church Leaders Kids Young Adults Sunday School Teachers Small Group Leaders Site Map & Info