Twitter Basics by SpiderWeb Connections

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Presentation to accompany talk to small business groups about the basics of Twitter by Susan Schauer John, Head Honcho of SpiderWeb Connections.

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Twitter Basics by SpiderWeb Connections

  1. 1. Courtesy: gogmin.com
  2. 2. AUTHOR: Susan Schauer John Susan is the media marketing creator of Spider Web Connections. Follow her on Twitter @SpiderwebConnec!
  3. 3. Courtesy: business.twitter.com/small-biz-guide 1. HASHTAG A hashtag is any word beginning with the # sign. People use hashtags to organize conversations around a specific topic. Clicking on a hashtag takes you to search results for that term.
  4. 4. Courtesy: business.twitter.com/small-biz-guide 2. MENTION Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your followers to see the message. Instead of a reply, use a mention. Include the @username of whomever you want to mention in your Tweet, and it will appear in the Mentions section (in the Connect tab). All @username mentions are clickable and link back to the mentioned individual’s profile.
  5. 5. Courtesy: business.twitter.com/small-biz-guide 3. REPLY You can respond to a Tweet by hitting the reply button. When you reply, your response is public, and will show up in your home timeline and the timeline of the person to whom you are responding. The reply will also be visible in the home timelines of people who follow both you and the person to whom you sent the reply. Meaning, someone not in the conversation has to follow both of the people replying to be able to read both sides of the conversation
  6. 6. Courtesy: business.twitter.com/small-biz-guide 4. RETWEET You can pass along someone’s Tweet by retweeting it. Just hit the retweet button to send the original message to all of your followers.
  7. 7. Courtesy: business.twitter.com/small-biz-guide 5. LINKS Twitter’s link-shortening feature allows you to paste a link of any length into the Tweet box and it will automatically be shortened to 19 characters. This makes it easier to fit long URLs into the 140 character limit.
  8. 8. SET UP: Your profile 1. Design your profile to reflect your branding. 2. Your name, website, bio and profile picture should all work together.
  9. 9. ENGAGE: 1. Listen First 2. Your Voice 3. Make it a Habit 4. Tweet Something Sharable
  10. 10. Listen First: Courtesy: wis.ewi.tudelft.nl Follow And Learn
  11. 11. Use Twitter Search and Advanced Twitter Search
  12. 12. Make it a Habit: Courtesy: topics.nytimes.com Tweet Daily: Small ideas work as well as big ones
  13. 13. Tweet Something Memorable: Tweet something SHARABLE
  14. 14. Tweet something SHARABLE? • Include a photo • Question and Answer – Pose a question in your tweet and answer it with a link. • Share Videos • Add a Quote
  15. 15. AMPLIFY: 1. Promote your @username 2. Use your followers to get more followers 3. Measure Your Impact.
  16. 16. Courtesy: business.twitter.com/small-biz-guide
  17. 17. Use your followers to get more followers: Offer an Incentive
  18. 18. Create a conversation
  19. 19. More ideas: Promote Others. Give Credit to Others Answer questions. Be helpful. Participate and retweet. (do unto others…)
  20. 20. Measure Your Impact: 1. How many followers do you have? 2. How many people are retweeting or favoriting your Tweets? 3. Create special “Twitter-Only” promotions and track 4. Use Google Analytics to see how much traffic is coming to your website from Twitter.
  21. 21. References: • http://www.business.twitter.com/small-biz-guide • Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/ • There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include: – http://www.socialmediaexaminer.com/ – http://maximizesocialmedia.com/ – http://www.toprankblog.com/ – http://www.bizsugar.com/ – http://www.marketo.com/
  22. 22. Follow me on Twitter @SpiderwebConnec!

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