AUTHOR:Susan Schauer John Susan is the media marketing creator of Spider Web Connections. Follow her on Twitter @SpiderwebConnec!
Why do I keep hearing aboutLinkedIN?We are a local business. We advertise locally.Do we need LinkedIN? Reasons: 1. You can boost sales and profits by taking advantage of the features LinkedIn has for entrepreneurs. 2. Because LinkedIn is a powerful networking tool, it can help you exponentially increase your sales leads. 3. LinkedIn delivers a ready-made professional audience to tap into. 4. LinkedIn has over 175 million users - 50% of whom are business owners, managers and senior management.
SET UP:First you will need a personal profile page. From here you can create a LinkedIn page for your company.
STOCK :Profile:Develop a strong personal profile page. 1. Good photo. Friendly, clear. 2. Complete the profile.(A completed profile gets us to seven times more views thana skimpy one).The site will prompt you periodically to fill in moreinformation. It does not all need to be done in one sitting.
Next: Create yourCompany Page.(Company pages do nothave as many features aspersonal pages.)There are 4 sections: 1. Overview 2. Employees 3. Product Pages 4. StatisticsWrite simply and clearly.Convey your companymessage.
If you have employees, be sure they include your COMPANYINFO on their profile pages.This will increase exposure for your business through theirLinkedIn networks.
STOCK:Collect recommendations.Don’t be afraid to ask. And don’t forget to give.Both your personal and company pages have places for people to makerecommendations about doing business with you and share their experiences.Encourage your customers to tout your company in this way. Theundercoverrecruiter.com
Join and Participate in LinkedIn GroupsAfter completing your personal and company profile pages, start looking for LinkedInGroups where prospective clients might be. Join them.// Page 12
MAINTAIN:Optimizing LinkedIn forLead Generation & Promotion topnews.in Update Your Status Once a Week Personal and Company pages have update functions. (Similar to status updates on Facebook.) Us them to post brief company-news updates, musings about your field, recommendations, etc. Each time you post an update, you appear on the home page of all of your LinkedIn contacts! Therefore – keep these updates relevant to your business and your company’s focus. Keep it professional and informative. allthingsd.com
Work Your Contacts.As you build your personal profile network and attractnew followers to your company page, I strongly suggestusing LinkedIn’s Advanced People Search to findprospective customers. technorati.comHere you can find prospective customers and others whowould be valuable to add to your network.Invite them to become contacts.
Remember whatLinkedIn is about:blog.bcmpublicrelations.com
References:• David Gowel, is one of the leading experts on LinkedIn and it’s place in social media today. He has written: The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. A terrific book about the new form of marketing for business.• Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/• Gwen Moran is the author of the article: 6 Ways Small Business Owners Should Use LinkedIn. Available on: http://www.nextavenue.org/blog/• There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include: – http://www.socialmediaexaminer.com/ – http://maximizesocialmedia.com/ – http://www.toprankblog.com/ – http://www.bizsugar.com/ – https://www.facebook.com/business/build
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