Link Up with Linked In


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Power Point given at Talbot Chamber of Commerce Feb 2013

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  • ----- Meeting Notes (9/21/12 18:06) -----If you are a B2B you want LinkedIn. If you are clothing or other retail you want Pinterest.
  • Link Up with Linked In

    1. 1. LinkedIn YourPersonal Profile
    2. 2. AUTHOR:Susan Schauer John Susan is the media marketing creator of Spider Web Connections.
    3. 3. ©spiderwebconnectionsWhyLinkedIN? Reasons: 1. LinkedIn is a powerful networking tool 2. LinkedIn delivers a ready-made professional audience to tap into. 3. LinkedIn has over 175 million users - 50% of whom are business owners, managers and senior management.
    4. 4. ©spiderwebconnections Facts and • 2 new members every second • USA membership more than 57 million (Europe 34 million) • In 2011 there were 4.2 billion professionally-oriented searches on Linkedin • Linkedin has over 2,116 employees (in 2010 it was only 500) • Revenues for 2011 reached $522 million • Linkedin is the 36th most visited website in the world. • Avg user has household income above $109,000 • It is 4 x better for B2B leads than Facebook or Twitter
    5. 5. ©
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    7. 7. ©spiderwebconnections©spiderwebconnections©spiderwebconnections
    8. 8. ©spiderwebconnectionsSET UP:First you will need a personal profile page.
    9. 9. : ©spiderwebconnectionsSTOCKProfile:Develop a strong personal profile page. 1. Use a good photo.
    10. 10. ©spiderwebconnections
    11. 11. ©spiderwebconnections
    12. 12. ©spiderwebconnections2. Complete the profile.A completed profile gets us to seventimes more views than a skimpy one.The site will prompt you periodicallyto fill in more information. It doesnot all need to be done in one sitting.
    13. 13. ©spiderwebconnectionsClick the button: “Improve your profile”
    14. 14. ©spiderwebconnectionsFollow the prompts
    15. 15. ©spiderwebconnectionsSTOCK:Collect recommendations.Don’t be afraid to ask. And don’t forget to give.Both your personal and company pages have places for people to makerecommendations about doing business with you and share their experiences.Encourage your customers to tout your company in this way.
    16. 16. ©spiderwebconnections
    17. 17. ©spiderwebconnections
    18. 18. ©spiderwebconnectionsJoin and Participate in LinkedIn GroupsAfter completing your personal and company profile pages, start looking for LinkedInGroups where prospective clients might be. Join them.// Page 12
    19. 19. ©spiderwebconnectionsMAINTAIN:Optimizing LinkedIn forLead Generation & Promotion Update Your Status Once a Week Personal and Company pages have update functions. (Similar to status updates on Facebook.) Us them to post brief company-news updates, musings about your field, recommendations, etc. Each time you post an update, you appear on the home page of all of your LinkedIn contacts! Therefore – keep these updates relevant to your business and your company’s focus. Keep it professional and informative.
    20. 20. ©spiderwebconnectionsWork Your Contacts.As you build your personal profile network and attractnew followers to your company page, I strongly suggestusing LinkedIn’s Advanced People Search to findprospective customers. technorati.comHere you can find prospective customers and others whowould be valuable to add to your network.Invite them to become contacts.
    21. 21. ©spiderwebconnections• Finally - Correspond
    22. 22. ©spiderwebconnections• Misc - Cool thing LinkedIn does!
    23. 23. ©spiderwebconnectionsRemember whatLinkedIn is
    24. 24. ©
    25. 25. ©spiderwebconnections References:• David Gowel, is one of the leading experts on LinkedIn and it’s place in social media today. He has written: The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. A terrific book about the new form of marketing for business.• Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses.• Gwen Moran is the author of the article: 6 Ways Small Business Owners Should Use LinkedIn. Available on:• There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include: – – – – –
    26. 26. ©spiderwebconnectionsYou should also:1. create a stand-alone company page:2. create a custom login url.
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