HR KakspistenollaOy – HR TwopointZero LtdSusanna +358 40 769 5501 - susanna.rantanen@heebo.fi         Leo +358 40 707 6183...
We help Employers      and Job SeekingProfessionals          to recognize and markettheircompetitiveedge in an appealingwa...
•    Industry: IT solutions for infrastructure•    Vacancy: UserInterface designer•    Level of challenge:HighWhatwedid:1....
•    Industry: IT solutions for logistics•    Vacacy: ITprojectmanager•    Level of challenge: MediumWhatwedid:1.   Recogn...
•    Industry:Out-of-the-homeadvertisingsolutions•    Vacancy: Marketing planner•    Level of challenge:NormalWhatwedid:1....
•   Challenge:    How to differentiatefromotherpublicsector and    privatesectoremployers in the recruitment for    challe...
•   Goal:    Engagingpersonnel to the company culture    duringvastgrowth•   Model of cooperation:    Developmentprojects•...
1.   Concept of Total Potential© recruitment2.   Sharedpool of Talents and technicalplatform for     managing the process ...
TraditionalRecruitment                               HeeboHunt©Customertimespent on                                       ...
www.hrkakspistenolla.fiwww.hrtwopointzero.com    www.heebo.fi
Introduction to HR 2.0 & Heebo cases
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Introduction to HR 2.0 & Heebo cases

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Case examples from HR Kakspistenolla / HR TwopointZero on successful use of employer marketing and social media in recruitment cases and employer branding.

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Introduction to HR 2.0 & Heebo cases

  1. 1. HR KakspistenollaOy – HR TwopointZero LtdSusanna +358 40 769 5501 - susanna.rantanen@heebo.fi Leo +358 40 707 6183 - leo.rantanen@heebo.fi www.hrkakspistenolla.fi - www.hrtwopointzero.com www.heebo.fi Version 1.0 – 2011 - Copyright HR Kakspistenolla Oy
  2. 2. We help Employers and Job SeekingProfessionals to recognize and markettheircompetitiveedge in an appealingway, and match&meet with the help of digitaltechnolgy and social media.
  3. 3. • Industry: IT solutions for infrastructure• Vacancy: UserInterface designer• Level of challenge:HighWhatwedid:1. Recognition of Employercompetitivedrivers2. Copy and delivery of jobadvertisement in relevantjobboards and Linked In3. Employercontentmarketing: video interview and blogarticle4. Marketing process 45 days5. Delivery of employercontentmarketingweeklyduring the applicationperiod6. FAQ discussion forum at Heebo7. Short List of candidates for customer to interview and selectResult:• Employercontentmarketingreachedpassivejobseekers• Total of 6 interestingcandidates for interviews, 1 hired• Digital footprint of Vianova as an employer• Customerverysatisfied of the investment: ”Best value for money on the market”
  4. 4. • Industry: IT solutions for logistics• Vacacy: ITprojectmanager• Level of challenge: MediumWhatwedid:1. Recognition of Employercompetitivedrivers2. Copy and delivery of jobadvertisement in relevantjobboards3. Marketing processduring summer holidays4. Employercontentmarketing:bloginterview5. Delivery of employercontentmarketingweeklyduring the applicationperiod6. ProvidedHeeboplatform for selecting the Short ListResult:• Employercontentmarketingreachedpassivejobseekers• Short List of 13 interestingcandidates• Customerrecruited 2• Digital footprint of CDC Software as an employer• Processallowedcustomer to investowntime into sales and existingcustomerssavingthousands of euros. Verysatisfied of the process and results. Copyright HR Kakspistenolla Oy
  5. 5. • Industry:Out-of-the-homeadvertisingsolutions• Vacancy: Marketing planner• Level of challenge:NormalWhatwedid:1. Recognition of Employercompetitivedrivers2. Copy and delivery of jobadvertisement in relevantjobboards3. Employercontentmarketing: blogarticle4. Delivery of employercontentmarketingweeklyduring the applicationperiod5. FAQ discussion forum at Heebo6. Validation of candidatesthroughinterviews7. Delivery of top 3 candidates for selectionResults:• Wholeprocessfinished in 5 weeks• 91applicants, 1 hired• Firstinterviewsafter 1 week of marketing• Digital footprint ofClear Channel as an employer• Potentialsalescandidateswithinapplicants• Customersavedbothtime and money in the totalprocess Copyright HR Kakspistenolla Oy
  6. 6. • Challenge: How to differentiatefromotherpublicsector and privatesectoremployers in the recruitment for challengingpositionssuch• Goal: To incorporate social media as a tool into employermarketing and recruitment, to giveaway a moremodernemployerimage• Model of cooperation: Trainings and workshops• Deliverables: Awareness of how and for whatpurposes to use social media, selection of actualchannel, action plan on how to use social media as a tool, action plan on how to lead a recruitmentprocess in social media, contentmarketingplan Copyright HR Kakspistenolla Oy
  7. 7. • Goal: Engagingpersonnel to the company culture duringvastgrowth• Model of cooperation: Developmentprojects• Content: • Profiling the new position based on need • Profiling the person &experiencerequired for the vacancy • Recognizingexistingprocesses and practises of engagement • Recommendations for developmentactions • Development of criticalpractises&processes • Development of internalmarketingmaterials • Recruitment of the person Copyright HR Kakspistenolla Oy
  8. 8. 1. Concept of Total Potential© recruitment2. Sharedpool of Talents and technicalplatform for managing the process at www.heebo.fi • Focus: jobseekingprofessionals • Betaintroduced in spring 2011 • BetalanguageFinnish3. Strongmarketingprocesspre-selection • Recruitmentmarketing • Employercontentmarketing4. Match&Meet-eventsbetweenselectedcandidates and Employers5. Strongpresense in social media Copyright HR Kakspistenolla Oy
  9. 9. TraditionalRecruitment HeeboHunt©Customertimespent on At least 60 h 20 htotalprocessLenght of totalprocess in Average 60-90days 20-30dayscustomer’sdaysTotal costs of the +/- 10 000 € +/- 4000 €processincludingworkingtimeMatch (incomparison to 0-10% 90-100%timespent)Size of the Digitalfootprint Invisible Visible and growingHeeboHunt© is a marketingprocess in which the Employermanages the applications and interviewswith the help of Heeboplatform. Weprovidethe marketing in social media and digitaljobboards as well as the uniqueplatform to find and selectTalents. Actualpricedepends on theservicepurchased and the position in question. Priceincludesworkpersonalityprofile of chosencandidates. Copyright HR Kakspistenolla Oy
  10. 10. www.hrkakspistenolla.fiwww.hrtwopointzero.com www.heebo.fi
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