Nest New York Introduction


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Let us introduce: Nest is a combination soft landing and launch pad for proven North European, Russian and other foreign startups to enter the US market. We create success stories by accelerating and investing to future stars. Join us in our co-working space, take advantage of our partner network, or hop into our accelerator program - start today by completing the application.

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Nest New York Introduction

  1. 1. Introduction
  2. 2. Problem & Solution
  3. 3. THERE IS A PROBLEM... US Great(er) market opportunities for reaching full potential Venture Capital = local business NORDICS & BALTICS World class leaders in high tech industries, a boosting startup scene, and scientific potential RUSSIA Proven history of aerospace engineering, computer science, and mathematics
  4. 4. ... AND WE HAVE THE SOLUTION! Nest is a concept that encourages proven North European, Russian and other foreign startups to: Relocate or hire management and reincorporate in US Plug into partner network, biz dev and VC resources Allow investors to unlock value gap Nest is itself mix team of Americans and Europeans and works as a private funded Delaware registered US startup. Study and start business in the US markets
  5. 5. Nest New York Pilot Nov’11 - Apr’12 Facilities starting May’12 Bizdev in NY + Russia New Nests by Q2- Q3/2013 Helsinki Moscow Silicon Valley WE ARE truly cosmopolitan and in the most strategical locations WE UNDERSTAND foreign companies, cultures and home markets WE KNOW the US and global markets
  6. 6. Why New York City and Union Square?
  7. 7. WHY NEW YORK? •Technology industry has shifted from basic framework of computing toward creating consumer products and applications. •New York has attracted hundreds of new tech companies while transforming the focus from not only on finance, but also to the booming technology and information industries (information and media sectors took over the financial sector in New York City for the first time, according to a report by The Real Deal), accounting for 27.8 percent of office leasing compared to 26.3 percent in the financial sector). •Start-ups benefit from proximity to the media, advertising and fashion industries – New York is home to 29 multi-billion dollar media companies, more than any other city in the nation. •From 2007 to 2011 nearly 500 New York startups received venture financing (study by Center for an Urban Future). •Many other areas, including the Silicon Valley, have witnessed dropping figures in venture capital deals, yet the number in New York has risen 32 percent since 2007. •Several major venture capital firms have recently opened offices in New York and $2.2 billion was invested in the New York metro area (Dow Jones VentureSource, 2010).
  8. 8. WHY UNION SQUARE? •Over the past year and a half, 19 technology companies have moved to t h e t e c h - s a v v y U n i o n S q u a r e , occupying 213,000 square feet of office space and bringing with them almost a 1,000 jobs. •The neighborhood and surroundings have attracted such businesses as Google, Apple, Yelp, JIBE, a social- media-based job search engine, Venture capital firm FirstMark Capital, and educational technology firm Knewton, just to name a few. Number of tech companies and their location in NYC.
  9. 9. •Probably the best location public transport wise due to PATH connection and underground stations with stops of multiple different lines. •The vibrant surroundings help companies attract employees to the area – there is a unique vibe with a number of cafes, restaurants, shops and entertainment. 2tor $90.8M Buddy Media $90M Foursquare $71.4M AppNexus $65.5M ideeli $64.8M Knewton $54M Fab $51.3M Source: Center for an Urban Future: NYC digital Startup Index.
  10. 10. What We Offer And How?
  11. 11. THE OFFICE
  12. 12. WHAT WE OFFER? CO-WORKING OFFICE SPACE A well-located office on Union Square Office Manager services Meeting facilities Mentoring & Events PARTNER NETWORK Legal, Administration, Sales, Marketing, Branding, Media, PR, Finance, VC’s ACCELERATOR PROGRAM Financial evaluation, Market assessment, Product & Business development, Go-to-Market strategy, Pilot & Launch, Investment ”A TURNKEY SOLUTION FOR STARTUPS LANDING IN THE US”
  13. 13. 6 months Bootcamp Market Analysis Accelerator Launch Screening Follow-up Go-To- Market Strategy Weekly one-on-one Skype calls to consult business dev’t and go-to-market Target markets Product readiness Customer needs Competitors Legal/IPR/patent/ Corporate issues Fund raising Market Assessment Market size Trends Growth Opportunity Distribution channels Success factors Product suitability Target customers Competitor analysis Go To Market Strategy Differentiation Marketing Sales Customer introductions Management Company structure Raise capital Build investor material Find suitable investors Market the company to investors Negotiate and raise capital SERVICE FLOW
  14. 14. *Upon successful execution of a sales agreement between a Nest client and a new customer for the client, a $5.000/mo payment to Nest is triggered (deducted from any revenue share owed to Nest). Nest is only paid from revenues it brings into client from new US customers. PRICING EXAMPLES $5.000 / mo / project (1-2 mo) + revenue share $5.000 / mo / project + Nest + Team equity + revenue share + success fee from raised capital $5.000 / mo / project (1-3 mo) + Nest equity + revenue share SPACE SALES CAMPAIGN, LEAD GENERATION BIZ DEV: STRATEGY, BUSINESS MODEL, CUSTOMERS PILOT/ EXECUTION US ENTITY: TEAM, PARTNERS, FUNDRAISING, INVESTOR INTRODUCTIONS $500 / mo $5.000 / mo + commission
  15. 15. WHAT MAKES US DIFFERENT? Competitors Go-to market plan, Business Plan, Networks, Seed funding 90 % from USA, 10 % from random channels BetaWorks, TechStar, Black Ocean, ER Accelerator, FinTech InnoVation Lab, Founders Labs, NYC Seed Founders Institute, Pilot customers, Finalized plans, Networks, Seed funding Unlocking startups’ market value upon localizing into US market Nest Companies Deal Flow 90 % from North Europe and Russia, 10 % from USA Companies can scale engineer power fast and cost effectively from their countries of origin, unlike the startups of competitors. End results
  16. 16. PARTNERSHIPS & DEAL FLOW •A signed MOU on cooperation with Skolkovo Tech Park and Skolkovo Foundation (Russia) •The startup hub in Moscow has 900 companies in its portfolio •First Going Global Bootcamp was held by Nest in Moscow in November 2012; excellent feedback from participating companies (average grade 9.36 out of 10) •Nest will be strongly involved in the internationalization processes and the acceleration of proven Skolkovo startups; Helsinki and Silicon Valley in addition to NYC •On-going cooperation with TEKES (the Finnish Funding Agency for Technology and Innovation) and Teknologiateollisuus (Federation of Technology Industries in Finland) •A report and recommendation by Nest for the internationalization concept of Finnish startups •A plan to launch new Nest branches in Helsinki, Moscow and Silicon Valley •In addition to serving the Finnish startup scene we offer a “bridge” for (especially) Russian startups to go international in Helsinki and/or through Helsinki to global markets •Cooperation and deal flow from Startup Sauna, Aalto ES, Finpro and SeedForum •Cooperation with Foreign Trade Commissions in US/NYC and in home markets (Finland, Denmark, Estonia, Lithuania, Sweden, Czech Republic, Belgium, ...) as well as the Mayor’s Office International Department •Established contacts and investigation of cooperation opportunities in Istanbul, Turkey and Kazan, Russia •Participation in key startup and high-tech events such as Slush, SXSW, CES, and Advertising Week
  17. 17. Team and Reference
  18. 18. Ismo Rantala, Founder and CEO Founder of Finnish Mobile Association (FinnMob), a matchmaking, networking and services organization promoting Finnish mobile excellence. Co-founder of Mobile Entertainment Forum (MEF) and MobileMonday (MoMo), where opened 73 international MoMo chapters. Ismo has over 15 years of experience from Telcom industry and multinational environments. Before founding FinnMob, he worked in managerial roles at TeliaSonera, Brand Worxx, Open Mobile and .Mobi. Ismo is also a partner in OneMinStories and has ran Mobile-Zoom, a process consultation company, since 2001. Ismo has degrees from University of Industrial Arts and Design, Helsinki University of Technology and Helsinki Business Polytechnic. In his spare time, Ismo is an avid wood boat sailor and marathon runner. Peter Nordberg, Founder & CFO Founder and head of financial services, capital introduction and business development for Nest and its client companies. Co- founder of Access Propeller Holdings Inc., a digital media and international technology in-licensing, acquisition and venture development company. President of Nordberg Capital Partners Inc, a US registered broker/dealer and investment bank focus on US, Russia and Nordic equities. Formed Greater Russia Fund and has been actively involved in equity only portfolio management. MBA (Finance)- NYU-Stern School of Business and BA from St. Lawrence University. Has served as a board member for multiple start-ups in US, Finland and Russia. Former director of Norwegian American Chamber of Commerce and long serving board member of Tribeca North Condo Assn. Downtown Soccer & Downtown Little League coach. Susanna Karjalainen, Partner Marketing and branding background in multicultural environments in several different countries. Has previously been employed by Finnish Foreign Ministry (Embassy of Finland in Moscow, Russia), held a position of Brand Group Leader in advertising agency Advertures s.r.o. (today part of Ogilvy) in Prague, Czech Republic, managed strategic partnerships and brand for a decade as Marketing Manager of Finnish Ice Hockey Association and was named General Secretary of IIHF W18 Championships held in Finland 2007. Holds a BBA from Helsinki Business Polytechnic. Board member and VP of FCF. Alex Sozonoff, Partner R e t i r e d a s C o r p o r a t e V i c e President and Director at Hewlett Packard Corporation after 35 years o f e m p l o y m e n t a n d m u l t i p l e assignments in both Europe and the US. In 1997 he was named Executive of the Year by the National Account management Association (NAMA)He holds a bachelor's degree in Economics from the University of Tennessee in Knoxville and a d e g r e e f r o m t h e N i j e n r o d e University in Breukelen (The Netherlands). He also attended the W h a r t o n A d v a n c e d M a n a g e m e n t Program in 1995.  Peter Tarrant, COO Business Development and Digital Advertising veteran experienced in US and overseas markets like Russia and Australia. Speacializes in startups and social media sectors.
  20. 20. “Nest Bootcamp gave us valuable insights what is expected in the US when it comes to customers and investors. In addition, we achieved more in one month in New York than we had achieved in Finland in six months! You have to be on your target market if you want to play the game and this Bootcamp prepares you well for that.” – Petra Söderling, CEO, Mobile Brain Bank “Nest has been fundamental for Beintoo Inc. We started 4 months ago and reached profitability last month. The Nest team has been completely supportive of our growth and we couldn’t have scaled our US Team without the support from and cooperation of the Nest. All startups need to establish themselves in NYC white-hot tech scene here at Union Square.” – Leo Giel, CEO, Beintoo Inc WHAT NESTERS HAVE TO SAY?
  21. 21. example CASES NESTERS AND CASES
  23. 23. CASES / SHORTCUT
  24. 24. CASES / SHORTCUT
  25. 25. CASES / DREAMDO
  26. 26. CASES / DREAMDO
  27. 27. CASES / DREAMDO
  28. 28. CASES / DREAMDO
  35. 35. THANK YOU! NEST NEW YORK Union Square 108 E. 16th St, 10003 NEW YORK, NY LEARN MORE LIKE US ON FOLLOW US ON JOIN US ON Working with: